Sue Ellson BBus AIMM MAHRI 4 September 2014 Educate Plus Conference Crown Conference Centre Melbourne Victoria Australia Today how to build your network h ow to maintain your relationships ID: 129908
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Harnessing the Power of LinkedIn for Education Professionals
Sue Ellson BBus AIMM MAHRI4 September 2014Educate Plus ConferenceCrown Conference Centre, Melbourne, Victoria, AustraliaSlide2
Today
how to build your networkhow to maintain your relationshipshow to source
new
opportunities
basic facts and techniques for maximising your career and professional opportunitiesstrategies for promoting your own goals and organisational objectivesquestions and answersSlide3
Sue Ellson
First 100,000 Members – joined 21 December 2003 (started 5 May 2003)Over 5,250 international connectionsOver
950
views per 90
daysPresentations to individuals, companies, universities, outplacement firms, newcomersConsultations, Workshops, Training, ConferencesEstablish, Advise, Improve, Edit, ConvertSlide4
How to build your network
Up to 90% of jobs are not advertised – your network is your securitySix million members on LinkedIn in Australia300 million members worldwide
added and removed (two
new
members per second)All new hires will have a ‘Google Search’ – LinkedIn result on first pageAim for 60 connections, 3 recommendationsEmail addresses change – one online profile
Complete – 7 times more likely to appear in search resultsPhoto – 11 times more likely to be viewedSlide5
How to build your network
Invite people to connectShare informationProvide endorsements (truthful)Make recommendations (reliable)
Maintain and develop your profile – review every three months
for new bells and whistlesSlide6
How to maintain your relationships
Feed the beastKeep in contact three times per yearAdd more content
Like, share or comment on their updates
Sort your contents by tag, define how you met, set up remindersSlide7
How to source new opportunities
Research, research, researchParticipate in GroupsFollow relevant Companies
Find a mentor or mentors
Adjust your settings for Jobs or Pulse News Feed
Consider writing your own posts on the platformSlide8
Maximising your career and
professional opportunitiesCOMPLETE YOUR PROFILE – PLEASE!!!!Focus on your Photo, Headline and Summary for your current purpose
Keywords, keywords, keywords
More and more and more content with your keywords
Maintenance – statistics, export to PDF and export your connectionsSlide9
Strategies for promoting your own goals and organisational objectives
Completed, quality profile - personal, company, groupContent - 70% new content, 20% shared, 10% sell
Keywords, keywords, keywords
Effective social media policy for new, current and exiting staff
Be current – you need to be up to date and ‘in the game’Know your purpose and stick to itSlide10
Educate Plus Professionals
List all your publicationsExpand on the subjects of your educationShowcase with rich media – videos, PDF’s, imagesSummarise projects explaining all details - include challenges overcome
Be a role model for students, other academics
Connect internationally with other Subject Matter ExpertsSlide11
Questions and Answers
Sue Ellson
http://au.linkedin.com/in/sueellson
sueellson@sueellson.com
+61 402 243 271
Email me or provide your business card for a free LinkedIn Profile Guide – feedback welcome