Front End Web Development Instructor Aileen Pierce When T Th 900am 1050am Room ATLAS 104 Focus Elective JavaScript Jquery Json HTML5 Canvas Web APIs Frameworks Search Engine ID: 588036
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Slide1
Web
Search Engine OptimizationSlide2
Front End Web Development
Instructor: Aileen Pierce
When: T
Th
9:00am – 10:50am
Room: ATLAS 104
Focus Elective
JavaScript,
Jquery
,
Json
, HTML5 Canvas, Web APIs, FrameworksSlide3
Search Engine Optimization:
An
Introduction
What
is SEO?
Three Major Factors
Popularity
Link Building
Content
SEO and SocialSlide4
What is SEO?
Search Engine Optimization is the practice of increasing the visibility of a website through natural, non-promoted or advertised means.
A holistic approach to the development of a website from design, to content, to social media, and beyond is required to truly take advantage of SEO opportunitiesSlide5
Three Major Factors of SEO
Popularity of a site
Link Building
ContentSlide6
Site Popularity
How many people have previously searched for (and clicked on) your site vs. another website with similar content?
More unique visitors = higher priority in search results
Amount of control: Low
Further Resources:
Google Analytics - http://
www.google.com
/analytics/
Alexa - http://
www.alexa.com
/Slide7
Link Building
What’s linking to you? What are you linking to?
Embrace relevant and meaningful social media platforms
Build a community of fans and with other’s in your industry
Embrace blogging
Encourage others to link to you
Amount of control: MediumSlide8
Content
Add content to your site that is useful, descriptive, informative, and relevant to what people are searching for.
Content should be useful (and keyword rich)
Site Design should be clean and as simple as possible from a code-base perspective
Your site should load quickly. (No big images or
laggy
script)Slide9
Content (Continued)
Amount of control: High (It’s your site after all)
<Title>: Untitled Document = Bad!!!
<Meta> Descriptions
Headings!
Text: Keep it direct and to the point
Keyword rich content
Links: Keyword rich as well
Links: File Names (
store.html
vs page1.html)
<
img
>: Don’t get lazy
Update content on your page over time! If your don’t, your page rank will drop.Slide10
Content (Continued)
<meta name= "robots" content="
noindex
,
nofollow
">
<a
href
="
somepage.html
rel
="
nofollow
">
Responsive
DesignSlide11
Content (Continued)
Further Resources:
Google Webmaster Tools -
www.google.com
/webmasters/tools/
Google Keyword Tool -
https://
adwords.google.com
/o/
KeywordToolSlide12
Social SEO
Social media platforms provide a unique arena to post content, drive traffic, and continue link building. If social isn’t a part of your SEO strategy, it should be.
YOUR SITESlide13
Facebook
Add keyword rich content (Mind blowing right?)
Links: Add additional keywords to link descriptions
Always link to you main page in general postsSlide14
Facebook
Complete your About and Info Pages
Add links to your main site
Descriptions and links on ALL imagesSlide15
Twitter
Mix it up with text, image, and video tweets
.
Again, be
descriptive
#
UseHashTagsResponsibly
Instagram
Complete your
profile
Add image
descriptions
#
UseHashTagsResponsiblySlide16
Linkedin
Complete your personal account
Fill out your skills section
Add a keyword rich bio
Link to your other social platforms and websites
For brands, create a
Linkedin
Business page with company info, contact resources, and links to employee profiles.Slide17
Pinterest
Hash
Tags
Alts
Tags
Add descriptionsSlide18
Additional Resources
Bing Webmaster Guide –
http://
www.bing.com
/webmaster/help/
Search Engine Land -
searchengineland.com
https://
moz.com
/blog
https://
static.googleusercontent.com
/media/
www.google.com
/
en
//webmasters/docs/search-engine-optimization-starter-
guide.pdfSlide19
Attendance Question: Week 15
No attendance question
:)
Spend the last 15 minutes of class completing your FCQs for lecture (ATLS 2200 – 010)
See you
all next week