in 2 week s If you place this post card on your desk you will then renew the 72 hour activation time period When I get back to my business I want to 1 ID: 783079
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Slide1
Slide2Slide3Most people attending a seminar will see several ideas that they can utilize in their business. Unfortunately as they get back to their office, these ideas get set aside. If not acted upon within 72 hours after your return to your office, the idea will usually be lost. However, if you will write down 3 of the best ideas that you got from today, I will send you this post card
in 2 weeks. If you place this post card on your desk, you will then renew the 72 hour activation time period. When I get back to my business, I want to:1. ______________________________________________________2. ______________________________________________________3. ______________________________________________________
Can I be of further assistance to you? Please do not hesitate to contact me.
3
Profits Plus Soutions featuring Tom ShayP.O. Box 1577 St. Petersburg, Fl 33731
Phone:
(727) 464-2182
Fax: (727) 898-3179
Internet: www.profitsplus.org
E-mail: TomShay@profitsplus.org
Slide4Business: It’s a war out there
Who is the competition?
Slide5Competition:
Anyone, any where, any business that your customer can spend money with that could instead be spent with your businessAnyone that can take a customer’s discretionary incomeVacation destinationThey are taking the ‘bread’ off of your table
Slide6Who better to lead us
General George Smith Patton, Jr.Battle is the most magnificent competition in which a human being can indulge. It brings out all that is best.
Slide7On War
by Carl Philipp Gottfried von Clausewitz
circa 1832
Slide8Clausewitz said:
What is fought over may changeThe armies may changeWeapons may changeTwo aspects will not changeSuccessful warfare is selecting the correct strategy and implementing the right tactics
Slide9There are two characteristics
Strategy - A strategy is a long term plan of action designed to achieve a particular goal, most often winning. Strategies are used to make the problem easier to understand and solve.
Slide10Tactics - A tactic is a conceptual
action used to implement a specific strategy and achieve a specific objective, or to advance toward a specific goal.
Slide11Clausewitz’s strategies
Defend a positionAttack their positionFlank their positionStage a guerilla attack
Slide12What determines a strategy?
Size of company?Age of company?Market share?Money available?Creativity?Other considerations?
Slide135 point
defensive strategyOnly the market leader should consider playing defenseThe best defensive strategy is the courage to attack yourself. Attack your weak spots and rebuild yourself anew.
Slide14Strong competitive moves should always be blocked. Always counter an attack with equal or greater force.
Defend every important market.
Slide15Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies.
Slide16Who defends?
HertzCoca-ColaWal-MartMercedes-Benz
Slide17When a man is lying in a shell hole, if he just stays there all day, a German will get to him eventually. The **** with that idea. My men don't dig foxholes. I don't want them to. Foxholes only slow up an offense. Keep moving. And don't give the enemy time to dig one either.
Patton
Slide18Defend a position
Attack their position
Slide194 point
offensive strategyFind a weakness in the leader’s strength and attack at that point. Consider how long it will take for the target to realign their resources so as to reinforce this weak spot.
Slide20Launch the attack on as narrow a front as possible. Whereas a defender must defend all their borders, an attacker has the advantage of being able to concentrate their forces at one place.
Slide21Launch the attack quickly. The element of surprise is worth more than a thousand tanks.
The main consideration is the strength of the leader’s position.
Slide22If everyone is thinking alike, then somebody isn't thinking.
Patton
Slide23Who plays offense?
AvisPepsiTargetLexus
Slide24Defend a position
Attack their positionFlank their position
Slide254 point
flanking strategyA good flanking move must be made into an uncontested area that is not the center point for the defenderTactical surprise ought to be an important element of the plan
Slide26The pursuit is as critical as the attack itself
Niche – advertising, customers, market
Slide27Some fool once said that flanks have got to be secure. Since then, *** all over the globe have been guarding their flanks. I don't agree with that. My flanks are something for the enemy to worry about, not me. Before he finds out where my flanks are, I'll be cutting the ***'s throat.
Patton
Slide28Who can flank?
Enterprise7 UpBeallsBMW
Slide29Defend a position
Attack their positionFlank their positionStage a guerilla attack
Slide306 point guerrilla attack
Find a segment of the market small enough to defendNo matter how successful you become, never act like the leaderBe prepared to bug out at a moment’s notice
Slide31You invest time, energy and imagination – not necessarily a lot of money
Measured in profit – not salesViral marketing
Slide32One does not plan and then try to make the circumstances fit those plans. One tries to make plans to fit the circumstances.
Patton
Slide33Who can guerrilla attack?
Rent a wreckMountain DewAny independentVolvo
Slide34Which of the four is
your strategy?DefendersOffenseFlankersGuerilla attacker
Slide35What is your business reputation/tactics?
Accessory itemsUnique productsAdditional hoursUnbelievable customer attentionCheap prices
Slide36What is your business reputation/tactics?
Save the customer moneyGive the best value for the moneyEasy to do business withProblem solvers
Slide37Closing Points
Slide38Most people attending a seminar will see several ideas that they can utilize in their business. Unfortunately as they get back to their office, these ideas get set aside. If not acted upon within 72 hours after your return to your office, the idea will usually be lost. However, if you will write down 3 of the best ideas that you got from today, I will send you this post card
in 2 weeks. If you place this post card on your desk, you will then renew the 72 hour activation time period. When I get back to my business, I want to:1. ______________________________________________________2. ______________________________________________________3. ______________________________________________________
Can I be of further assistance to you? Please do not hesitate to contact me.
Profits Plus Soutions featuring Tom ShayP.O. Box 1577 St. Petersburg, Fl 33731
Phone: (727) 464-2182 Fax: (727) 898-3179 Internet: www.profitsplus.org
E-mail: TomShay@profitsplus.org
Slide39A good plan violently executed now is better than a perfect plan executed next week.
Patton