in a HOT market Laurel Sagen Alcala Properties laurelalcalapropcom 9164762380 Sacramento Business Journal Million Dollar Homes Sierra Oaks Sacramento Tuscan to Spanish Style Landpark ID: 631157
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FIVE Strategies to find DEALS in a HOT market!
Laurel Sagen
Alcala Properties
laurel@alcalaprop.com
916-476-2380Slide2Slide3Slide4Slide5
Sacramento Business Journal – Million Dollar HomesSlide6
Sierra Oaks, SacramentoTuscan to Spanish StyleSlide7
Landpark
, SacramentoSlide8
1. MLS & Traditional RE Agents:
Be FIRST to Offer
Be LAST to Offer (Expired or Cancelled Listings/Fallouts)
Strong OffersFind Mistakes
Make FIFTY (yep, 50) Offers a DAYSlide9
2. Off Market Deals with
Agents & Other ProfessionalsSlide10
3. Direct Marketing for Deals:Slide11
4. Partnering for Deals
Pros Vs. ConsSlide12
4. Partnering for Deals
Pros Vs. ConsSlide13
5. Wholesalers
Pros Vs. ConsSlide14
Age Old Formula: 70% RuleIt works, just hard to find!
Example:
ARV $200k/70%- $140k = $60k
Commissions 6%, 12k
Buyer Credits 1%, 2k
Purchase Costs, 3k
Selling Costs, 3k
Hard Money Costs, 7k
Holding Costs, 3k
TOTAL PROFITS= $30k, 20%,
NOT BAD!Slide15
What is YOUR Competitive ADVANTAGE?
DO THE MATH, NUMBERS NEVER LIE!
PROFIT =
Sales Price
-Purchase Price-Acquisition Costs-Fix Up Costs
-Holding Costs
-Selling CostsSlide16
KNOW YOUR COSTS:
Acquisition Costs:
Realtors: Seller Pays?
What are the Costs?
Wholesalers? What are the Costs?
Direct Marketing?
What are the Costs?Slide17
How can you get a BETTER Actual Purchase Price?
MLS
Direct Marketing
Partnering
Off Market Deals
WholesalersSlide18
Purchase Costs:Escrow and title ( Don’t Forget the Binder)
Transfer taxes
Money costs
Hard MoneyPrivate Money
Personal MoneyPartnersBanksSlide19
Holding Costs:Utilities
Insurance
Money
HOASecurityLength of time heldSlide20
Renovation Costs:Contractor/Subcontractors
Labor
Supplies
DesignPermitsQuestion:
How do these impact SALES PRICE and HOLDING TIME?Slide21
Selling Costs:Commissions VS FSBOMarketing
Staging
Credits
Question:How do these impact the SELLING price & HOLDING time?Slide22
Laurel Sagen Alcala PropertiesSacwholsales.com
laurel@alcalprop.ocm
sacwholesales@gmail.com
916-476-2380