Week TWO OUT AND ABOUT The dream system Week 1 Ready gt Aim gt Fire Week 2 Out and About Week 3 Meet and Greet Week 4 Build Your Audience Week 5 Advanced Attraction Tactics ID: 782267
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Slide1
The d.r.e.a.m system
The Ultimate Lead Generation System
Slide2Week TWO:
OUT AND ABOUT
The d.r.e.a.m system
Slide3Week 1: Ready > Aim > Fire
Week 2: Out and About
Week 3: Meet and Greet
Week 4: Build Your Audience
Week 5: Advanced Attraction Tactics
Week 6: Create Your Funnel
THE D.R.E.A.M SYSTEM
The Ultimate Lead Generation System
Slide4Week 1: Ready > Aim > Fire
Week 2:
Out and About
Week 3: Meet and Greet
Week 4: Build Your Audience
Week 5: Advanced Attraction Tactics
Week 6: Create Your Funnel
THE D.R.E.A.M SYSTEM
The Ultimate Lead Generation System
Slide5There isn’t a CLIENT shortage….
…..there’s a TRUST shortage.
Slide6CANVASSING
Mass leaflet campaigns Direct mail
50/50 – 20/20
Sold in your street
Touting.
Slide7Canvassing is NOT dead
but it does need the kiss of LIFE
Slide8Slide9The Quantity
vs Quality Equation
INNOVATIVE
SAFE
QUANTITY
QUALITY
Your mailer
Response
Slide10The Quantity
vs Quality Equation
Creative
Innovative
Expensive
Safe
Same-old
Cheap
LESS QUALITYMORE QUALITYHIGH RESPONSELOW RESPONSE5 - 10%0.3 - 0.7%
Slide11DON’T do this
Slide12Don’t even THINK of doing this
Slide13Good idea – poor design
Slide14Interesting strategy…
Slide15Under the radar:
selling without selling
Slide16Slide17Slide18Slide19Slide20You don’t have to send A5 postcards
Slide21Thought you might like to see this. Sold for full asking price in 2 weeks!
Sam
Try this?
Slide22IDEAS TO TRY
Letter to losts “we’ve sold all
these”
- if you’d like to be on the list next month, give us a call
.
“Discover the secret we use to
Sell our clients’ houses faster, for more Sell on average 6 days faster
Sell on average for £2000 more” Call for a free consultation to find out if now is the right time to sell your (type of) home SAME DAY market appraisals
20 MINUTE valuations
Slide23CANVASSING -> ONLINE
Optin incentiveColouring
competition
Local quiz (where is this?
p
hotos)
Selling checklist (printable version here>>)A list of all the sold prices in their streetSend by post:
Starbucks voucherPacket of seedsPot plantWindow washIntegration
Recipe + free ingredient
Slide24Personal URL of street or area
www.mkiea.co.uk/nightingaleavenuewww.mkiea.co.uk
/
churchstreet
www.mkiea.co.uk
/
greenlaneLeads to
Video Guide with photos Local information
Slide25Gather your own intelligence
Slide26Don’t target the property
target the
people
Slide27Always write to an audience of one
make her
l
ook
good
Slide28Forget trying to find clients…..
Look for the
RESPONDERS
Slide29The Effort Triangle
EASY
HARD
FEW
LOTS
Slide30Conversion
=
motivation - friction
Slide31Response
=
incentive - effort
Slide32VENDORS
LANDLORDS
RESPONDERS
RESPONSIVE VENDORS
RESPONSIVE LANDLORDS
RESPONSIVE VENDOR/LANDLORDS
Slide33Response = information
DISCARD
NURTURE
Slide34Canvassing on steroids…..
…..hand delivered
Slide35Ask questions
How long have you lived here? Which agent springs to mind? Are you on Facebook?
Thank you gift
Slide36TEST then clone
Penetration, not saturation Fail forwardDon’t outspend - outSMART
Slide37Anything you do more than once…
should be a
system
Slide38HOMEWORK
Watch A Year of Canvassing IdeasThink about which of these ideas you could implement
Test and measure results
Send Sam any canvassing designs for feedback (if you dare)
Slide39Week 3: MEET AND GREET
See you next week!
Facebook page
Check-ins – wins and challenges
Share, support and ask