you can loveMichael Bruce Founder CEOExperiences build brands and create loyalty2Our experiences are our loyalty3At last Estate Agency is changing forever4449736822484200102030405060708090100Jul 15Ma ID: 868986
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1 An estate agent you can love Michael Bru
An estate agent you can love Michael Bruce, Founder & CEO Experiences build brands and create loyalty 2 Our experiences are our loyalty 3 At last Estate Agency is changing forever 4 44% 97% 36% 82% 2% 48% 4% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jul '15 May â16 Sep â16 Feb â17 Mar â17 Jun â17
2 Sep â17 Feb '18 May '18 Sep '18 Promp
Sep â17 Feb '18 May '18 Sep '18 Prompted awareness Upward Momentum Spontaneous awareness Top Box consideration Spontaneous awareness and consideration continue to increase significantly Estate Agency is changing forever ⢠Base: All respondents (c1,000) * KPI wave (500) ** Benchmark wave, covering London and Me
3 ridian only (411) * * * ** 5 Top of mind
ridian only (411) * * * ** 5 Top of mind awareness of Purplebricks continues to climb significantly, reaching 28% Estate Agency is changing forever ⢠Q2a. If you were thinking of selling your home, what companies would you think of contacting first? First mention responses ⢠Base: All respondents (c1,000) * KP
4 I wave (500) ** Benchmark wave, covering
I wave (500) ** Benchmark wave, covering London and Meridian only (411) 1% 5% 8% 14% 17% 16% 21% 19% 23% 28% 5% 9% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Jul '15 May '16 Sep '16 Feb '17 Mar '17 Jun '17 Sep '17 Feb '18 May '18 Sep '18 Purplebricks Zoopla Rightmove YOPA * * * ** 6 Purplebricks outpaces the comp
5 etition on total spontaneous awareness E
etition on total spontaneous awareness Estate Agency is changing forever ⢠Q2a. If you were thinking of selling your home, what companies would you think of contacting first? First mention responses ⢠Base: All respondents (c1,000) * KPI wave (500) ** Benchmark wave, covering London and Meridian only (411) 2% 1
6 0% 17% 25% 30% 29% 37% 36% 40% 48% 14% 2
0% 17% 25% 30% 29% 37% 36% 40% 48% 14% 22% 7% 5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Jul '15 May '16 Sep '16 Feb '17 Mar '17 Jun '17 Sep '17 Feb '18 May '18 Sep '18 PurpleBricks Zoopla Rightmove YOPA Emoov * * * ** 7 Estate Agency is changing forever ⢠Q2d. How familiar are you with the following estate age
7 nts? ⢠Base: All respondents (c1,000)
nts? ⢠Base: All respondents (c1,000) * KPI wave (500) ** Benchmark wave, covering London and Meridian only (411) 21% 34% 48% 59% 62% 68% 68% 70% 77% 81% 21% 32% 40% 31% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jun '15 May '16 Sep '16 Feb '17 Mar '17 Jun '17 Sep '17 Feb '18 May '18 Sep '18 Purplebricks Ho
8 usesimple Tepilo Yopa Emoov easyProperty
usesimple Tepilo Yopa Emoov easyProperty * * * ** 8 Familiarity continues to rise for Purplebricks Purplebricks has higher familiarity than national high street estate agents Estate Agency is changing forever ⢠Q2d. How familiar are you with the following estate agents? ⢠Base: All respondents (c1,000) * KPI
9 wave (500) NB: Haart, Foxtons and Winkw
wave (500) NB: Haart, Foxtons and Winkworth were not shown in the Meridian region ⢠** Benchmark wave, covering London and Meridian only (411) 21% 81% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Jul '15 May '16 Sep '16 Feb '17 Mar '17 Jun '17 Sep '17 Feb '18 May '18 Sep '18 Purplebricks Your Move Connells Mann & Co.
10 Fox & Sons Reeds Rains Haart Foxtons Pea
Fox & Sons Reeds Rains Haart Foxtons Pearsons Winkworth * * * ** 9 Consideration is rising with a significant uplift in those claiming they would definitely use PB Purplebricks consideration ⢠Q3g. And now for the brand shown below, please use the sliding scale to indicate the extent to which you would consider
11 using them the next time you sell a prop
using them the next time you sell a property. ⢠Base: All respondents (1,000) * KPI wave (500) ** Benchmark wave, covering London and Meridian only (411) 9% 13% 17% 23% 24% 27% 21% 25% 25% 24% 4% 5% 6% 8% 11% 8% 13% 13% 15% 20% 2% 3% 4% 5% 4% 5% 3% 5% 6% 5% 2% 3% 4% 2% 5% 6% 3% 4% 4% Jul '15 May '16 Sep '16 Feb
12 '17 Mar '17 Jun '17 Sep '17 Feb '18 May
'17 Mar '17 Jun '17 Sep '17 Feb '18 May '18 Sep '18 14% 19% 24% 31% 35% 35% 34% 38% 40% 43% Top 2 box I would definitely use them I wouldnât ever use them * * * ** 10 Revenue history by country 0 10 20 30 40 50 60 70 80 90 100 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 UK Australia US Group in £m 11 44% 50% 52% 53%
13 55% 56% 58% 64% 58% 54% 56% 57% 58% 61%
55% 56% 58% 64% 58% 54% 56% 57% 58% 61% 63% 65% 63% 62% 63% 63% 67% 71% 71% 72% 71% 73% 73% 73% 73% 74% 73% 71% 77% 75% 73% 74% 72% 71% 71% 73% 71% 74% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% eMoov.co.uk E-Prop Limited Hatched.co.uk House Network Housesimple Online Estate Agents Purplebricks Tepilo Limited Yopa Pro
14 perty Ltd Market share , online agents
perty Ltd Market share , online agents 12 ⪠Launched regionally in England on 13 April 2014 ⪠Achieved UK coverage by June 2015 ⪠IPO in December 2015 for £240m ⪠Became No1 estate agent in the UK ⪠Have become the most positively reviewed estate agent anywhere in the world 13 ⪠NPS score better tha
15 n Amazon and Disney ⪠Launched in Aust
n Amazon and Disney ⪠Launched in Australia have grown quickly to No3 within 12 months ⪠Launched in the US in September 2017 ⪠Strategic investment from Axel Springer of £125m ⪠Purchased No1 online agent in Canada for $52m ⪠Strategic investment with Axel Springer in No1 German online agent 14 Th