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Bracketology Bracketology

Bracketology - PowerPoint Presentation

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Uploaded On 2015-10-30

Bracketology - PPT Presentation

March Madness style brackets for library programs Alvin Dantes Head of Access Services SUNY Oneonta The Bracket Banned Books Week 2012 Banned Books Week 2012 Banned Books Week Banned Books Month ID: 177548

books bracket week banned bracket books banned week website marketing google library voting events easy physical brackets link weekly

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Slide1

Bracketology

March Madness style brackets for library programs

Alvin Dantes

Head of Access Services

SUNY OneontaSlide2

The BracketSlide3

Banned Books Week 2012Slide4

Banned Books Week 2012

Banned Books Week

 Banned Books Month

Weekly matchups

Culminating events during Banned Books Week in October

Prizes for most accurate bracketsSlide5

WebsiteSlide6

Website

https://www.oneonta.edu/library/bannedbooks

/

Website for Banned Books 2012

Contained information on our events as well as Banned Books information in general

Updated weekly with new polls and bracket matchups

Link to website on all physical materials and QR codes posted throughout the librarySlide7

Google FormSlide8

Google Form

Weekly votes with Google Docs formEmbedded into web page

Tied to Google Spreadsheet for easy data manipulation or exportSlide9

Physical BracketSlide10

Physical Bracket

Physical bracket hung in the libraryMarketing

Regular updates

Reusable

Made with large format printer

Book titles attached separately with sticky tack

Empty bracket still available for future eventsSlide11

MarketingSlide12

Marketing

Each flyer for the events had a bracket printed on the back that could be filled out to win prizes

Combination of in-house materials and pins/posters/t-shirts from ALA (all of which were used as prizes)

Exhibit space in the library devoted to promoting Banned Books WeekSlide13

Mistakes Made

2nd

week of voting only had 17 votes

Bracket submissions were due early in September, though classes had just been in session for a few weeks

Bracket participation low

Could not capitalize on later interest

Timing off during the last week of votingSlide14

Outcomes

Captured campus interest100+ votes each week for matchups

At least two faculty using banned books and censorship in curriculum

Innovation award from the South Central Regional Library CouncilSlide15

Do It YourselfSlide16

Preparation

Plan things out way ahead of timeGive yourself a big launch date and promote it

Tie the program with other programs occurring during the same time period

It’s never too early to prepare for a culminating eventSlide17

The BracketSlide18

The Bracket

We used a large format printerEasy (for us) to make

Easy to use and reuse

Lack of modularity

Still relatively smallSlide19

The Bracket

AlternativesUse individual pieces of paper and link them with string or yarn

Make it virtual with a dynamic website or a kiosk

www.betterbracketmaker.com

Other ideas?Slide20

What to Put on the Bracket

Banned booksFavorite authors/illustrators/creators

Literary character showdowns

People of historical significanceSlide21

VotingSlide22

Voting

Google FormsEmbeddable into external websites

Allows multiple submissions

Integration with Google Spreadsheets for easy data manipulation

Lack of web analyticsSlide23

Voting

PollDaddy

SelectSurvey

EasyPolls.net

Twitter/Facebook/other social media

Other ideas?Slide24

Marketing

Word of mouthBrackets are adversarial. Instant discussion

Seeding creates upsets, underdogs, and

Cinderellas

Social media

Be

visualSlide25

Marketing

Update the bracket on a schedulePerhaps turn the update into an event in itself

Keep a website/blog up to date with information regarding your bracket

Link to the website or to the vote wherever and whenever possible

Book talks/discussion groupsSlide26

Things to Keep in MindSlide27

Things to Keep in Mind

Timing is everythingWe did not correctly anticipate the timing of the bracket

Remember to build momentum over the length of the bracket

Have a predictable schedule

of updatesSlide28

Things to Keep in Mind

Marketing is everything elseFind additional stakeholders

It’s a long process, you need momentum

Advertise before it starts if you want people filling out brackets

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