35 th Annual Training Conference Steven J Lantsberger CED Jennifer Faughn Kimberly Maevers Len Santoro Presented by Manage Regional Partnerships to Success Opport unity High Desert ID: 147678
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Slide1
Manage Regional Partnerships to Success
35
th
Annual Training Conference
Steven J. Lantsberger, CED
Jennifer
Faughn
Kimberly
Maevers
Len Santoro
Presented bySlide2
Manage Regional Partnerships to Success
Opport
unity High Desert
Five Communities…One
Regional Vision
CALED Annual Conference - 2015Slide3
Opport
unity
High
Desert (OHD)
t
Adelanto
t
Apple Valley
t
Barstow
t
Hesperia
t
Victorville
Established January 2013
Public Sector Membership Only
Focus on Retail & Restaurant Attraction
Population – 450,000
8
th
largest in state if compared to citiesSlide4
Genesis – Why OHD?
Response to redevelopment dissolution
Common economic development goals
Need for regional “brand” or identity
Shared resources generate greater impactSlide5
Impetus of OHD
Region more impactful – demographics
Sum greater than “parts”
New projects benefit entire region
Political Impact - Legislators
Diversity of opportunities
Leverage $$$Slide6
Organization Structure
Governance
Day-to-day oversight
Economic Development StaffSlide7
Promoting OHD
Trade Shows - ICSC
Team California Membership
Outreach to Brokerage Community
Relationships with Tenant Representatives
Partnerships with Developers
Event Sponsorships
Advertising
Social Media
WebsiteSlide8
Regional Results!
May 2013 – December 2014
Development: 396,000 SF
Jobs: 830
Private Investment: $78M
Gross Sales: $92M
Property Tax: $799K
Sales Tax: $915K
Unemployment
:
3.6%Slide9
Keys to Success
Defined Mission
Adopt and maintain common message
Dispense with egos and distrust
All “equal partners” – lead dissemination
Strong Leadership
Continuity of funding
Support of each other
Promote successes to communitySlide10
Opport
unity High Desert
City of AdelantoTown
of Apple ValleyCity of Barstow
City of HesperiaCity
of Victorville
www.opportunityhighdesert.comSteven J. Lantsberger,
CED/EDFP/HDFPslantsberger@cityofhesperia.us760/947-1906Slide11
California Central Valley Economic Development Corporation
Jennifer
Faughn
, Executive DirectorSlide12
Who We Are:
California Central Valley Economic Development Corporation (
CCVEDC) is a regional marketing group whose mission is to promote job creation.
8-County EDCs and PG&EFresno,
Kern,
Kings, Madera,
Merced, San Joaquin, Stanislaus and
Tulare.
California Central Valley EDCSlide13
What We Do:
CCVEDC
provides businesses with the resources necessary when evaluating, planning and implementing a site location/expansion in the Central California region.
One contact for Eight Counties
California Central Valley EDCSlide14
The entire region works together to market the brand,
“Central California…Center Yourself” through national meetings with site selectors, trade shows and a vibrant marketing plan. The comprehensive program that contacts 500 brokers per quarter and 2,000 businesses per year generates:
Meetings with site selectors in national markets, and
Business contacts from trade shows and events.
Marketing
Marketing Central California
Resulting in:
Community proposals generated for companies looking into a location,
Site tours, and,
New jobs and investmentSlide15
CCVEDC markets the region at national industry trade shows such as the West Pack Show held in Anaheim and the annual Process Expo trade show in Chicago.
“By being at trade shows or undertaking trade missions we’re carrying the message that we are open for business and want to help,” explains Bobby Kahn, a CCVEDC board member.
Marketing
Trade Shows
Example of Shows
WestPack
Trade Show in Anaheim
SIOR National Show
Process Expo in Chicago
New Business
ContactsSlide16
CCVEDC representatives travel to major markets for meetings with national brokerage firms to discuss with site selectors, brokers and tenant reps, the value of doing business in Central California.
“The fact that companies can actually make money by moving there and that the Valley has some competitive advantages from other states, I wouldn’t have thought about were it not for the face-to-face interaction of the CCEDC efforts,” comments Ed Harris, of Commercial Tenant Services in New York City.
Marketing
Broker Trade Missions
Los Angeles
Bay Area
Dallas
New YorkSacramento
Washington DC
Phoenix
Atlanta
Chicago
Boston
Broker MeetingsSlide17
CCVEDC Marketing
Marketing ToolsCentralCalifornia.org
Real Estate Market UpdateIncentives OverviewElectronic Newsletter
Trade Show BoothRegional Data
Linked InSlide18
Tours
Prospects
Meetings
New Jobs-3yr
: 1,377
ResultsSlide19
Kimberly Maevers, President / CEO
The Greater Antelope Valley Economic Alliance
www.SoCalLeadingEdge.org
Email: kmaevers@aveconomy.orgSlide20
Why GAVEA?
We are the only
REGIONAL
economic developer for North Los Angeles and South East Kern County –
We
leverage the efforts of our five cities and two counties into a regional message for business Retention, Expansion and Attraction
We collaborate with all 18 regional Chambers of Commerce to reach small business
We actively participate with the other regional EDC’sSlide21
Our region is unique
:
3000 Sq. Miles
Not
the
Los Angeles
MSANot
the Bakersfield MSASlide22
Because of that,
we work to collect the data that is
specific
to our regionSlide23
The data we collect and the reports we create are specific to the
23 zip codes
of our RegionSlide24
Our Economic Round Table Report is significant because of the stories we can tell…Slide25
Our centerfold story is the headline and the sound bite we need to share…
2014 centerfoldSlide26
Our allies helps us tell the story!
Page 2 Beacon Economics
Page 15 LA County EDC
Page 18 Mid-American Solar
Page 21 Tehachapi’s friends of Agribusiness
Pages 23-24 Educators @ MSET
Pages 28-29 Our Aerospace / Aviation experts
Pages 34-36 Real estate professionals
Pages 39-41 Cities, Counties, Chambers, Visitor and TourismSlide27
Public – Private Sponsors help fund our workSlide28
Welcome
to
Southern California’s Leading Edge!
SoCalLeadingEdge.orgSlide29
Presented by
Len Santoro
Senior Vice President
CBRE Industrial Properties – Brokerage
2015 CALED Conference
Riverside, CASlide30Slide31Slide32
Len Santoro
CBRE Industrial Properties – Brokerage4141 Inland Empire Blvd., Suite 100Ontario, CA 91764
909.418.2158Len.Santoro@cbre.com