At Boat Shows New Boating Primer Great introduction to boating concepts Not a course but a new boater companion Gateway for introducing potential students to USPS Great for Boat Shows Use This Valuable Resource Carefully ID: 744284
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Slide1
Use of the New Boating Primer
At Boat ShowsSlide2
New Boating Primer
Great introduction to boating concepts
Not a course, but a new boater companion Gateway for introducing potential students to USPSGreat for Boat ShowsSlide3
Use This Valuable Resource Carefully
Primer includes high value information
Intellectual property, belongs to USPSPrinting costs not insignificantUse this resource to full advantage
But don’t just give it awaySlide4
Incentives and Rewards
The primer is NOT an enticement to talk to you or come into your booth
It is a reward for spending time with you and showing real interest and probabilityIt is a takeaway, that reminds them of the great meeting they had with youIt is a connection for follow-up conversations by youSlide5
What NOT To Do
Don’t:
Leave it on the table for anyone to takeHand it out to any passerbyGive them out to anyone who just asksDon’t forget:
It CAN be used to full advantage
It CAN be a great recruiting tool
It CAN be a takeaway for qualified candidatesSlide6
What You Should Do
Q
ualify potential students and new membersExchange it for their contact informationInvite them to the next meeting, course, event, or so on
Use their contact information and follow up
Use the phone, not just email aloneSlide7
What Do You Mean “Qualify”?
People who you truly believe will probably take a course and/or join a squadron
You need to talk with them firstNot a quick in and out conversationYou continue to talk about opportunitiesThey linger and ask a lot of questions
Your gut instinct says YES! about themSlide8
The “Interview” Questions
Boating interests?
Family’s involvement?Experience?Boat owner?Respond to ways to meet their interests
THEN go over primer Table of ContentsSlide9
The Close
DON’T expect them to sign up as a member right away. Great if they do, but it’s rare.
Ask if they would be willing to come to a meeting, take course, etc.If so, get them signed upGet their contact information
Then give them the primer as a takeaway
FOLLOW UP!Slide10
Summary
USPS has a lot to offer
The primer is only the tip of the icebergIt’s a valuable resourceUse it to get contact informationGet a commitment for some next step, whether a course, meeting, or whatever
Follow upSlide11
Additional Resources
“
Boat Shows and Public Events”, a training presentation on how to run a booth at a show, what to do, how to talk to peopleUSPS Marketing Committee (MARCOM)Webpage on USPS.org has many instructional presentations on marketing your squadron
USPS Trifold brochures and PowerPoints
Email: R/C Paul Mermelstein, SN at
pmermelstein@verizon.net