Sirona Dental New York MorganPowellSironacom 17184822104 Intraoral imaging briefly Dental Radiography Radiographs enable the dental professional to identify many conditions that cannot be identified through visual inspection ID: 804212
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Slide1
Intraoral
Morgan Powell
Director
Sirona Dental (New York)
Morgan.Powell@Sirona.com
+1-718-482-2104
Slide2Intraoral imaging briefly
Dental Radiography
Radiographs enable the dental professional to identify many conditions that cannot be identified through visual inspection.
Radiographs allow the inspection of the tooth structure and supporting bone.
Slide3Intraoral imaging briefly
Assessment and Detection of:
Missing teeth
Unerupted
teeth
Impacted teeth
Dental cariesPeriodontal diseaseTooth abnormalitiesRetained rootsCysts and tumors
Slide4Selling
Digital
There are four aspects to position digital radiography…
Financial/business
Convenience
Better Medicine
The Environment
Slide5Selling
Digital
Convenience
Instant diagnosis (versus film and scanners)Instant error correction (retaking is very easy)
No film
No ongoing and unpredictable costs
No chemicals (storage, handling, processing, disposal)No walking back and forth to darkroom…and waiting…and waiting…and waitingOn a monitorEasier to see any issues and/or pathologyImage manipulation
Slide6Selling
Digital
Better medicine
Easier to communicate with patientHigher patient case acceptanceSignificantly lower radiation than film
Tools that are not available with film…
Slide7Selling Digital
Full screen images make it easy to demonstrate diagnosis to patient
If the patient can see the problem, they are more likely to accept treatment.
Slide8Selling
Digital
Demonstrate the issue
to the patient
Measure working
length
Ensure the apex
has been reached
Review and present
to the patient
Slide9Selling
Digital
The environment
No chemicals!No wasteful consumables
Slide10Introduction to Products
FONA CDR and FONA CDRelite
p
owered by Schick
Slide11Products
FONA
CDR
eliteImaging system launched in 20092nd generation CMOS-APS technology
Three film like sizes to suit all patient sizes (0, 1 and 2)
Connection to the computer via a remote requiring power ONLY from USB port (USB 1.1 and 2.0)
Theoretical resolution of 16.7 lp/mm and actual resolution of 16.0 lp/mmPixel size of 30μmDurable plastic sensor can (not susceptible to bite marks, scratches, nicks)Unique replaceable cable (new sensor kits include a spare cable)Modular platformGadox scintillatorEdge enhancement options to suit clinician’s personal preferencesPremium, customizable solution.
Slide12FONA CDRelite
Connection location minimizes cable interference during positioning (ideal for vertical bitewings)
Curved corners for maximum patient comfort
Bright colors for increased visibility in the oral cavity
Slide13Replaceable cable
FONA CDRelite
Slide14Best image at price point
Available in three sizes to fit all patient types
Also allows for versatility in selling just one sensor as needed (i.e. in India being price-sensitive we essentially sell just size 1 sensors)
Modularity of systemRemote module is separate from the sensor. As technology changes, customers only need to upgrade the component that becomes obsolete*
Selling
FONA CDR
Slide15Selling
FONA CDRelite
Superior image quality
Cavity Detection
Bone Tribeculation
Lamina Dura and
Apex Detail
Slide16Unenhanced
Selling FONA CDRelite
Slide17Edge Smooth
(Noise free, film-like appearance)
Selling FONA CDRelite
Slide18Edge low
(Edge definition with low noise)
Selling FONA CDRelite
Slide19Edge high
(maximum edge definition with noise)
Selling FONA CDRelite
Slide20Direct USB Connection
USB connectors are only required to last 1500 insertion/extraction cycles
If the USB connector fails, it requires the replacement of the entire sensor.
Schick’s
Hypertronics
Hypertac connectors are proofed to 20,000 cycles.Gold-plated connectorsLow insertion forceLong contact lifeShould a failure occur to the connector, the cable can instantly be replaced.Selling FONA CDRelite
Slide21Kink
r
esistant outer jacket
Thick jacket for greater protectionCable ReplacementLess than one
minute
Every sensor shipped with a
spare replaceable cable. Cables available in 3 lengths for maximum convenience 3’ / 0.9m 6’ / 1.8m 9’ / 2.7mSelling FONA CDRelite
Slide22* Claimed by manufacturer without
proof
FONA
CDRelite
Carestream
RVG 6100
Gendex
GXS-700
Pixel
Size
30
μ
m
18.5
μ
m
19.5
μ
m
Resolution –
Nyquist
16.7
l
p
/mm
27.5
lp
/mm
25.6
lp
/mm
Resolution
– Actual
16.
0
lp
/mm
>20
lp
/mm*
>20
lp
/mm*
# of Pixels (Size 2)
1.02
megapixels
2.7
megapixels
2.5 megapixels
Number of Sensors
3
3
2
Replaceable Cable
Yes
No
No
Modular Platform
Yes
No
No
Full imaging area
Yes
Size 1 only
No
Manufacturer?
Yes
Yes
No
Vs
The Competition
Slide23Return on Investment
Predictable expense
Increased workflow
Increased patient acceptance
Increased revenue
Instant imaging and retakes
No film or chemicalsEnhanced diagnosticsSimple referralsLower radiationSummary – Why Digital?
Slide24Competitive premium imaging at lower prices than competition
3 sizes
to fit every
patient
3 cable lengths for the needs of the practice
Spare cable with each new sensor
Risk mitigation with one step cable replacementDesign focused on easy positioningHypertac connectors rated far more durableModular platform so that components that break are all that need to be replaced…not the entire systemSummary – Why FONA CDRelite?
Slide25Schick designed parallel-technique based holder
system, available
in
one of two forms…
Adhesive
Unique, patented design based on the RINN system, adaptable to suit different anatomies; maximizes patient comfort.
GripCompletely new design offers a robust, easy to assemble, autoclavable holder solution for FONA CDRelite sensorsPositioning
Slide26Positioning
Three key things to remember…
Become a positioning expert. The better you are, the easier to sell
NEVER, EVER, EVER SAY “BITE”
…always ask the patient to “close to pressure”
Always
use a barrier / sheath
Slide27Positioning
Slide28Maxillary Anterior Placement
Place the distal end of the sensor against the roof of the mouth, with the
incisal
edge of the teeth against the front of the tab.Sensor should be parallel to the long axis of the maxillary anterior teeth.Ensure the ring is as close to the patient’s face as possible and place the x-ray head against the ring.
Positioning
Slide29Mandibular Anterior Placement
Place the sensor into the lower anterior area, positioning it on top of the tongue, parallel to the first molar.
Sensor should be centered on the mandibular anterior teeth when the patient is occluded.
Ensure the ring is as close to the patient’s face as possible and place the x-ray head against the ring.
Positioning
Slide30Horizontal Bitewing Placement
To capture a horizontal bitewing image, place the sensor between the tongue and the teeth with the bite area resting on the premolar teeth.
The patient should
close on their back teeth to ensure centric occlusion and as they do so, the arm should be angled gently toward the midline of the mouth to ensure the sensor is parallel with the teeth and to provide open contacts.Ensure the ring is as close to the patient’s face as possible and place the x-ray head against the ring.
Positioning
Slide31Vertical Bitewing Placement
The sensor should enter the mouth horizontally.
Once past the incisors, “roll” it into a vertical position.
The sensor should be placed with the cable pointing upwards toward the hard palate.Ensure the ring is as close to the patient’s face as possible and place the x-ray head against the ring.
Positioning
Slide32Maxillary Posterior Placement
The sensor/aiming device is angled upward toward the midline with placement of the bite block under the teeth to be captured.
The sensor should be angled slightly past the midline of the palate as the patient closes for comfort and to ensure capture of the apices.
Ensure the ring is as close to the patient’s face as possible and place the x-ray head against the ring.
Positioning
Slide33Mandibular
Periapical
Placement
Retract the cheek with a finger and place the sensor between the tongue and the teeth, bringing the cheek around the bite block.Then slide the sensor down and in gently until it is in position—the bite tab should be directly above the teeth to be imagined.Ensure the ring is as close to the patient’s face as possible and place the x-ray head against the ring.
Positioning
Slide34Positioning
AGAIN, three key things to remember…
Become a positioning expert. The better you are, the easier to sell
NEVER, EVER, EVER SAY “BITE”
…always ask the patient to “close to pressure”
Always
use a barrier / sheath