MR ORourke DDP What makes something visually appealing The way in which elements your ingredients and your principles the way in which you prepare those ingredients are arranged Elements of Design ID: 1007036
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1. Principles and Elements of DesignMR. O’RourkeDDP
2. What makes something visually appealing?The way in which elements (your ingredients) and your principles (the way in which you prepare those ingredients) are arranged.
3. Elements of DesignLineColorForm and shapeSpaceTexture Value
4. LineTypesVertical-Represents dignity, formality, stability and strength. Horizontal-Represents calm, peace and relaxation.Diagonal-Represents action, activity, excitement and movement.Curved- Represents freedom, the natural, having the appearance of softness, and creates a soothing feeling or mood
5. ColorColor has an immediate and profound effect on designWarm colors: Reds, oranges, yellowsCool colors: Blues, purples, greens
6. Form and ShapeForm (3D)- the shape and structure of something as distinguished from its substance or materialShape (2D)- The two-dimensional contour that characterizes an object or area
7. SpaceEnlarging or reducing visual spaceTypes -Open -Unused -Cramped
8. TextureThe look and feel of an objectSmooth: Reflects more light (more intense)Rough: Absorbs more light (appears darker)
9. ValueThe relative lightness or darkness of a colorMethods -Shade: degree of darkness of a color -Tint: A pale or faint variation of a color
10. Principles of DesignProportion and scaleEmphasisContrastRhythmUnityMovementBalance
11. Proportion and ScaleComparative relationships between elements in a design with respect to size.3:5 ratio is known as the Golden Mean
12. EmphasisThe feature in a design that attracts one’s eye.The focal point Can be achieved through shape, color, line, size
13. ContrastNoticeably differentCan be created with:Proportion and scaleShapeColorTextureEtc.
14. RhythmRepeated use of line, shape, color, texture or patternTypesRegularGraduatedRandom
15. UnityAchieved through the consistent use of lines, color, material and/or texture within a design.
16. MovementFlow or feeling of action
17. BalanceParts of the design are equally distributed to create a sense of stability. Both physical and visual balance exist. Symmetrical or formal balanceAsymmetrical or informal balanceRadial balanceVertical balanceHorizontal balance
18. Your Turn:This presentation contains a great deal of information about the principles and elements of design.However, IT IS MISSING PICTURES THROUGHOUT!Recreate this slide show in PPT using your choice of appropriate pictures focusing on products/logos/architecture/etc.