HEY THERE! My name is LeeAnn Whittemore - PowerPoint Presentation

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HEY THERE!

My name is

LeeAnn Whittemore

(that’s me!)

And I want to be your new Marketing Assistant

BEFORE I GET TO THE

Let’s get to know each other a little better…

OF MY QUALIFICATIONS

A

I’m originally from Indiana, but now live on the Gulf Coast of Florida

LITTLE

BIT

ABOUT

ME

(peace out, winter!)

I studied at Roosevelt University in Chicago

I love writing and art

I worked as a graphic designer for nearly a decade

I am OBSESSED with podcasts

I believe telecommuting is the future of business

As an undergrad, I once wrote an email to a friend in which I called research writing assignments “my one true love”

(where I earned my degree in English with a Creative Writing focus)

(now I work as a freelance writer)

(and it makes me happy to see more businesses figuring this out)

(still true!)

finally!

But enough about me…

LET’S TALK ABOUT

YOU

FOR A MINUTE…

WHY DO I WANT TO WORK FOR

THE CONTENT FACTORY?

Let me count the reasons…

1

I WANT TO

RE-FOCUS

RE-FOCUS

MY CAREER

I am hungry to re-focus my career and gain experience working for a broader client base, instead of just one business.

I’m excited to combine my writing, design, and marketing abilities into a new career path where I can exercise the full value of my skillset.

2

I WANT TO

LEARN

LEARN

FROM THE BEST

Re-focusing my career means I’ve got new things to learn.

I want the opportunity to learn from folks who are already pros at the work I’m interested in

(so I can become one too!)

3

I BELIEVE IN THE

TELECOMMUTING

TELECOMMUTING

BENEFITS OF

A lack of work-life balance can really dry up the ol’ soul. I want to work for a company that understands the benefit of quality results and not just quantity of hours worked.

I want to work hard and be a dedicated employee for a company where I feel like part of a team,

not just another cog in the

machine.

4

I LOVE

MARKETING

MARKETING

I am fascinated by both the art and science of marketing. Marketing exists at the intersection of creativity, research, and psychology.

I’d like to live at that intersection

(too bad it’s metaphorical).

5

I WANT TO BE PART OF A

GREAT COMPANY

GREAT COMPANY

I hate that listless feeling that comes from spending 8+ hours a day treading water instead of producing great work.

I don’t just want to learn from the TCF crew, I want to become an integral part of it

FOR A LONG TIME

– and

stay a part of it for a long, long time.

NOW IT’S TIME FOR SOME OF THAT

Why should you hire

me?

I MENTIONED EARLIER

Good to see you again!

FIRST, LET’S TAKE A LOOK AT MY PREVIOUS ROLES

Freelance Writer

, The ManualI currently work as a freelance writer for The Manual, a digital magazine. I write lifestyle content in a variety of verticals.

Design and Marketing Lead, Allen Monument CompanyI previously worked for a small business in Indiana that designed, manufactured, and sold memorials. I led all creative projects for the company, including digital memorial designs and marketing content. I started at the company as an on-site employee, but worked as a full-time telecommuter for the last two years.Assistant Creative Services Manager

, The Paper of Montgomery CountyI started my career at a local newspaper in my hometown. I designed all advertising for the daily publication, and I also helped to oversee special projects.

MY

WRITING DEGREE & EXPERIENCE

My bachelor’s degree is in English with a focus on Creative Writing. The knowledge I gained from my studies goes beyond just being able to string some words together: it also taught me how to harness creativity into multiple mediums, pick apart the elements of other writers’ styles to learn from their expertise, and conduct thorough, accurate research.

I can shift my tone and focus according to a specific client or product’s needs.

I can conduct thorough research with an eye toward the information a specific company’s customers will find most valuable.

I can brainstorm new content ideas based on a company or brand’s desired voice.

I can create designs and copy that are modern, fresh, and approachable without feeling gimmicky.

As a freelancer, I dive into brand new topics and quickly educate myself on products or services I’m writing about, both through independent research and by interviewing subject matter experts.

As a design & marketing lead at Allen Monument Company, I had to educate customers about dry but important information about our products and industry. Careful research was critical, as was developing a brand voice that was equal parts compassionate and informative.

As an ad designer at The Paper, I juggled multiple clients, each with their own specific brand needs and visions. Advertising had to do more than just look good on the page – it had to properly express the advertiser’s voice as well.

HOW HAVE I USED THESE SKILLS IN MY CAREER SO FAR?

WHY DOES THIS MEAN YOU SHOULD HIRE ME?

MY PROFESSIONAL

DESIGN EXPERIENCE

On top of a lifelong love of art, I have worked as a designer in some capacity for my entire career. I began my career as an advertising designer for a local newspaper, and later became the lead designer for a small monument company in my hometown.

I have a love of and an eye for current design trends as well as timeless design fundamentals.

I have a detailed understanding of image specifications as they relate to both print and digital content.

I have experience in obtaining high quality images from multiple sources – including PR representatives, internal company design teams, and stock image resources.

I can create original graphics in both vector and raster format for use across multiple mediums (I created several custom graphics – including the self-portrait and Pink Lady icon series – for this presentation).

As a freelancer, I source and review images to accompany all of the content I write. This requires knowledge of ideal image specifications as well as an eye for what types of visual elements make for appealing digital content.

As a design & marketing lead at Allen Monument Company, I was the head designer for every monument we created. I also created graphics and design concepts for all of the company’s marketing materials – both print and digital, B2B and B2C.

As an ad designer at The Paper, I created print advertising for local businesses. This often required adherence to strict visual brand guidelines. I was also the final editor for all Creative Services projects, which involved detailed layout work to prep for printing.

HOW HAVE I USED THESE SKILLS IN MY CAREER SO FAR?

WHY DOES THIS MEAN YOU SHOULD HIRE ME?

MY

TELECOMMUTING EXPERIENCE

& ABILITY TO WORK INDEPENDENTLY

I have been at least partially telecommuting in every position I’ve had so far in my career. In my last position – as a lead designer and marketing manager – I worked as a full-time telecommuting employee for two years. I have a dedicated home office, reliable internet, and the ability to get my work done without anyone looking over my shoulder.

Working independently and from a home office has made me into an impeccably organized self-starter and an eager problem-solver.

Through years of telecommuting, I have turned my office into a sanctuary of productivity, and I love it that way. No letting my latest craft project take over one corner of the room. No lingering after my work is done and muddying the room’s purpose.

I am able to communicate professionally and effectively through a variety of channels, including email, phone, and chat.

I never need hand-holding when it comes to getting my work done on time, and I never leave my teammates or clients hanging on work in progress.

As a freelancer, I manage my own calendar, monitor my own work pace and results, schedule and conduct my own interviews, all while staying on strict deadline.

As a design & marketing lead at Allen Monument Company, I maintained the design calendar for all of our creative and marketing work. I had to be able to quickly and thoughtfully prioritize to-do’s for the entire creative department in order to meet delivery deadlines.

I’ve used a number of scheduling and communication tools in my career, including Basecamp, Trello, Google Calendar, and SharePoint.

In each of my roles, I have spent a lot of time either working independently or leading a department. I have honed my organizational and time management skills to make the most out of my working hours.

HOW HAVE I USED THESE SKILLS IN MY CAREER SO FAR?

WHY DOES THIS MEAN YOU SHOULD HIRE ME?

MY KNOWLEDGE & EXPERIENCE WITH USEFUL

TOOLS AND SOFTWARE

I have been using Photoshop for a huge variety of projects for over two decades.

I frequently used Illustrator to create vector graphics and InDesign to do layout work for several years in my career as a designer.

ADOBE PHOTOSHOP, ILLUSTRATOR, AND INDESIGN

WORDPRESS

I have a good working knowledge of WordPress. In my Marketing Lead role, it was the hosting platform we used for the company website, and I frequently updated content and uploaded images and graphics. As a freelance writer, I have experience using SEO plugins, creating post tags, and categorizing content. I also used WordPress independently to build my personal portfolio website.

SOCIAL MEDIA PLATFORMS AND TOOLS

I have experience using multiple social media platforms, including: Facebook, Pinterest, Instagram, Google+ and Twitter.

As a marketing manager, I used HootSuite to schedule and track social media posts.

I have some basic experience in uploading content to YouTube.

MICROSOFT OFFICE SUITE

I have a strong knowledge of Microsoft Word, PowerPoint, and Outlook.

I have a working knowledge of Microsoft Excel and SharePoint.

OTHER TOOLS AND SOFTWARE

I also have experience with Google Docs, Google Drive, Dropbox, Trello, and Skype.

I’m really glad we had this little

chat.

If you choose me, you won’t just be getting a Marketing Assistant; you’ll be getting a valuable asset. My combination of skills, hunger to learn, and positive attitude would make hiring me the beginning of a long and wonderful relationship. I would be proud to call the

TCF virtual office my home, and I look forward to hearing back from you.

LeeAnn Whittemore