Investor Relations Whitepaper May 2021RENEE WEI HEAD OF INVESTOR RELAT - PDF document

1 Investor Relations Whitepaper, May 2021R
Investor Relations Whitepaper, May 2021RENEE WEI, HEAD OF INVESTOR RELATIONSIR@MENE.COMIntroduction䵥渟’s mission is to restore the link between jewelry and savings. We design, manufacture, and retail 24 karat gold and platinum jewelry that is transparently sold by gram weight. Cherished by tens of thousands of customers worldwide, Men jewelry not only delights aesthetically, but also provides compelling long-term investment value. Roy SebagDiana W. Picasso and its stock trades on the Toronto Venture Exchange and the U.S. market under symbols: (TSXV:MENESecurity InformationMen Inc. Class B SharesStock Security ListingToronto Stock Exchange (Canada)CA58680T1012TSXV: MENEIndustryE-Commerce, Jewelry, Precious MetalCapitalization (USD)$124 MillionLatest Investor Presentationhttps:/mene.com/investors/docs/Investor_Presentation.pdfCompetitors and Valuations (USD)Tiffany & Co. ($13 Billion)Pandora ($9.5 Billion)Chow Tai Fook ($9.5 Billion)Signet Jewelers ($6.5 Billion) Following a golden rule of only using ultra-pure 24 karat gold and pricing it to the value of the market without adding a big margin for design, … Men is revolutionizing the gold business. Just as transparency has become a hot topic in fashion, … Men, a new jewelry brand, has pared jewelry back to its elements and aligned prices with weight. Large Global Market Ripe for DisruptionGold jewelry accounts for around 60% of the global gold demand. Each day, nearly $1 billion worth of jewelry is purchased as a token of love or remembrance, or as a f

2 orm of personal expression. Like any oth
orm of personal expression. Like any other industry, jewelry is increasingly being purchased online. Research rm Technavio estimates that internet sales of jewelry is expected to exceed $30 billion a year by 2021. Unlike the vibrant and long-established jewelry industry in the East, where $100 billion of high-karat jewelry is sold transparently by gram weight each year, an average item of jewelry sold by western brands loses 80% to 90% of its value at the time of purchase. The Western Jewelry industry is extremely consolidated. The two largest incumbents, Tiffany & Co. (NYSE:TIF) and Pandora (US:PANDY) represent almost 10% of the total market share and have a combined valuation of $25 billion on the stock market., The NameThe philosophy driving our business model is the restoration of the historic 24 karat gold and platinum jewelry standard which originated in ancient Mesopotamia. The word Men (pronounced “men-NEY”) is an ancient Aramaic word, 4,000 years.Our business model is supported by four principles that are completely at odds with the modern jewelry industry: We are the rst jewelry brand to sell only 24 karat gold and platinum jewelry without diamonds, alloys, or anything else which may confuse consumers about the true weighted value of the jewelry. We are the only jewelry company in the world that prices our jewelry by gram weight while transparently disclosing our prot margins. We keep our prot margin at roughly 30%, which means that the majority of the purchase price for each piece of jew

3 elry is preserved as a long-term investm
elry is preserved as a long-term investment We are the only jewelry company that stands by our product with a lifetime buyback program. Our customers may sell their Men jewelry back at any time at the prevailing market prices for precious metals.More than a Jewelry BrandWe are disrupting the western jewelry market with a unique concept of “investment jewelry”. Like a share of stock, a piece of real estate, or artwork, Men jewelry has an at any moment. This also means that Men jewelry lasts forever as a store of enduring value and can even appreciate with the price of precious metals. 100%75%DIRECT-TO-CONSUMERINSIDER OWNERSHIPY-O-Y REVENUE GROWTH IN Q1 2021SALES TO RETURNING CUSTOMERS Loyal and Growing Customer BaseOur customer base is highly diverse in terms of geography and demographics. In less than two years since our launch, we have sold jewelry to customers in 50 U.S. States, 10 Canadian provinces, and more than 60 countries all without a single physical store. We are proud of the fact that the jewelry we have sold to our customers is worth more today than at the time of original purchase. We transparently share our sales activity and customer demographics in real-time and this data shows that our earliest customers have generated more than 20% total return on their Investment Jewelry.68% of our total sales are attributed to returning customers during our most recent reported scal quarter. More than 22,500 veried reviews are registered on our website. Here is just a small sampling of these ind

4 ependent reviews: W斒re re-introducing
ependent reviews: W斒re re-introducing transparent standards to western jewelry customers. Our proprietary technology values each Men jewelry in real time based on a formula that multiplies the weight of the jewelry piece by prevailing market prices of gold or platinum. We also openly display our prot margin on each item, clearly showing the gold or platinum value inherent in each piece of jewelry as well as the Men fee. Authentic Brand, Designs By Picasso While our business model is inspired by the Eastern jewelry market, we are a western brand with modern designs that appeal to the modern consumer including across all demographic segments. Our world-class design team is based in Paris, France and is headed by our co-founder, Diana W. Picasso (the granddaughter of Pablo Picasso) (an alumna of the Louis Vuitton Group, Missoni, and Kenzo).A Vertically Integrated PowerhouseMen is 100% vertically integrated from technology, design, manufacturing, fullment centre, to marketing, direct-to-consumer sales, and customer support. This strategy not only gives us powerful economics and in-dept expertise that is difcult to replicate, but also allows us to provide bespoke customer service deepening our global customer relationships. 201820192020 W斒re re-introducing transparent standards to western jewelry customers. OTHERS $100 Gold Value $400 Other Costs $400 Gold Value$100 Other Costs led by the $60 billion investment bank Canaccord Genuity, which secured up to $130 million in growth capital for Men Inc. to

5 build its inventory and grow its busine
build its inventory and grow its business in the years to come. With 75% of the company held by insiders, customers and shareholders.Relationship With Goldmoney (TSX:XAU) Goldmoney (TSX:XAU) is one of the largest custodians of precious metals in the world and looks after nearly $3 billion of physical gold, silver, platinum and palladium. Goldmoney owns around 34.5% of Men. This access to physical metals allows us to produce jewelry collections on the U.S. oil, charge a roughly 30% premium, and still earn a prot. This kind of split between precious metal value and prot would be non-economical for almost all existing jewelry brands that are used to earning around 80-90% above their raw material costs in terms of prot margin. And yet, for us, this becomes an additional long-term differentiator: Unlike other jewelry brands that have to mark down old inventory or come up with new designs to stimulate sales, Men never suffers from the risk that its inventory would lose value. In fact, it’s quite the opposite – we are essentially always invested in 24 karat gold and platinum secured at our insured vault facility until the moment a customer decides to purchase a piece online.Why InvestMen Inc. (TSXV: MENE, OTC: MENEF) is a uniquely positioned company that is disrupting the global jewelry industry. We are offering a revolutionary new way to think about jewelry, changing the current paradigm which has dominated the industry for the past half-century. our brand builds lasting relationships with a global c

6 ustomers without the need for physical s
ustomers without the need for physical stores or heavy overhead. Men is well-funded with an underwritten funding round Men jewelry has an objective, weighted value. Financial Overview Financial Overview Additional Information and Links Relating to Men Inc. as of March 2021Corporate ProleMen crafts pure 24 karat gold and platinum jewelry that is transparently sold by gram weight. Through Mene.com customers may buy jewelry, monitor the value of their collection over time, and sell or exchange their pieces by gram weight at prevailing market prices. Men was founded by Roy Sebag and Diana W. Picasso with a mission to restore the relationship between jewelry and savings. Men empowers consumers by marrying innovative technology, timeless design, and pure precious metals to create pieces which endure as a store of value.Operations and Business LocationsCorporate HQToronto, Canada Manufacturing and FulllmentNew Jersey, USA Paris, FranceWebsitehttps:https:/issuu.com/mene24k/docs/mene-design-book-iiIndependent Customer Reviewshttps:/mene.com/reviewsRecommended VideosRoy Sebag: 30 minute Interview with Men 24K Founder Roy Sebag, Kitco NewsAnja Rubik and Diana Picasso: Men Store of Enduring Value Campaign VideoCompany FoundersRoy SebagE&Y entrepreneur of the year nominee, founder of three publicly traded companies that have raised over $100 million of institutional equity funding and have created over $500 million of equity value for investors since 2015.Learn MoreDiana W. PicassoNoted art curator

7 , historian, and granddaughter of the la
, historian, and granddaughter of the late artist Pablo Picasso. Learn MoreAnja RubikInternational supermodel, face of Saint Laurent, philanthropist, and political activist. Learn MoreFunding(August 2016) Seed Funding $5 millionRoy Sebag, Diana Picasso, Anja Rubik, and Goldmoney Inc. (TSX: XAU)(November 2017) Series A Funding $13 millionWellington Management, US Global Funds, and leading institutional asset managers from the U.S. and Europe. Read More(November 6, 2018) Spinout and Public Listingcompany on the TSX Exchange. Read More(November 29, 2018) Underwritten funding round led by CanaccordGenuity secured up to $130 million in growth capital.Read MoreKey Figures and Performance Indicators73% of company is owned by Roy Sebag, Diana Picasso, and Goldmoney Inc. (TSX: XAU)First Operating Income achieved in less than three years after ofcial launch to customers in �$1,742 in Average Order Value during most recent quarter Recent Notable Press CoverageNew York TimesJewelry Worth its Grams in GoldTina Isaac-GoizeForbesPicasso’ Gold: The Art of Investing in Gold JewelryKarl KaufmanThe StreetJewelry Industry Disruptor, Mene, Goes Public; Takes On Pandora, Tiffany & Co.The Globe and MailUpstart Jeweller Makes Wearable InvestmentsShirley WonThe Toronto StarPicasso’s granddaughter is a woman rarely seatedWearing your wealth: A different way to invest in goldInterview MagazineMen is the jewelry collection quite literally worth its weight VogueHow Men is revolutionizing the gold businessAnn-Sophie MallardThe Jewel

8 ry PostWith Men, Roy Sebag combines
ry PostWith Men, Roy Sebag combines jewelry with investmentElle MagazineBrands that are changing the way you shop for ne jewelry Nikki Ogunnaike Forward-Looking StatementsThis document contains certain “forward-looking information” within the meaning of applicable Canadian securities laws that are based on expectations, estimates and projections as at the date of the publication of this Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different

9 from any future results, performance or
from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others, the global economic climate; dilution; the Company’s limited operating history; future capital needs and uncertainty of additional nancing; the competitive nature of the industry; currency exchange risks; the need for the Company to manage its planned growth and expansion; the effects of product development and need protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry; network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to personnel; reliance on key personnel; global economic and nancial market deterioration impeding access to capital or increasing the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law