Learning from webinar On Friday 4 February, an online event took place to mark World Cancer - PowerPoint Presentation

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2. Learning from webinarOn Friday 4 February, an online event took place to mark World Cancer Day.The event was organised by Wessex Voices, Wessex Cancer Alliance and Dorset Race Equality Council.Previous project work had revealed that there was a need to raise awareness about prostate cancer and the heightened risk to Black men. The online event included guest speakers and professionals and was designed to encourage men to ask for a PSA test, if they were at risk.Risk factors include age (45+ for Black men) ethnicity (Black men are twice as likely to get prostate cancer than men from other ethnic backgrounds) and family history (risk increases if a father or brother has been diagnosed with prostate cancer).

3. Learning from webinarThis document provides a summary of the online event; what went well, the feedback from attendees and the lessons learned.As part of the promotion for this webinar; paid for ads as well as a communication toolkit were shared with stakeholders, to help promote the event.This report will look into these promotional tools and what the successes were as well as any areas for improvement to consider when planning future events of this kind.A recording of the webinar that this report is referring to, can be viewed on Cancer Matters Wessex: https://cancermatterswessex.nhs.uk/prostate-cancer-campaign/

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5. The online event - SummaryGetting ready:The online event took place virtually due to the risk of face-to-face events and Covid-19 infection rates. This gave an opportunity for a much wider audience to attend but also meant there were some technical considerations to work with ahead of the event.The format chosen for the event, was for a ‘panel’ of speakers to each share a certain aspect of the Prostate Cancer pathway. A host would also be present, to introduce the event and each of the speakers.The panel included three Black men, who had a variety of experiences that they were willing to share. Duke had been hesitant to go for a prostate check as he didn’t know it started with a simple PSA test. Lou had been referred to hospital for a biopsy, following a PSA test showing he had a heightened PSA which can be an indication of prostate cancer. Hugh, is a prostate cancer survivor who shared the journey he had following a procedure to remove the prostate gland, to treat his cancer.The three other panel members were all professionals within cancer services; Susan Piper is a Specialist Cancer Nurse for Prostate Cancer UK, Professor Frank Chinegwundoh MBE is a consultant urologist and Dr Richard Roope is a GP.The host for the event, was Lou Taylor; Director of Black History Month South.

6. The online event - PromotionTo promote the webinar, we developed a webpage on Cancer Matters Wessex.A communications toolkit was shared with stakeholders, providing them with suggested web copy, articles for newsletters and suggested social media posts.Graphics were designed for the event and videos of some of the panel members, were also developed, to help encourage people to attend.The URL links shared on social media and in bulletins, all had unique codes, so we could see where visitors to the page, were coming from.EventBrite was used to manage bookings.We shared the toolkit with the Prostate Cancer Awareness group that had been meeting regularly to discuss ways of increasing awareness with and for Black men and they also helped share information about the webinar.Facebook, Twitter and LinkedIn were all used and we utilised Wessex Voices, Cancer Matters Wessex and Wessex Cancer Alliance accounts to share messaging.A paid for Facebook advert was shared via Wessex Voices.Dr Richard Roope gave a radio interview on February 3rd, with Hope FM, promoting the webinar.

7. The online event - numbersThrough the Event Brite link, we received 48 registrations for the webinar.On the actual day, we had 41 people attend the webinar. This was a mixture of public, patients, voluntary organisations and cancer professionals.On twitter, over 10,000 impressions and 287 engagements were achieved through the WCA account – PCUK, Dorset Race Equality Council and Wessex Voices also recorded high levels of engagement.The paid for Facebook ad was responsible for over 70% of traffic to the webpage, generating 210 visits, with a further 200 visits being generated by newsletter, website and other (free) social media posts.The Facebook post ran for 2 weeks at an average cost of 0.56pence per link click, a ‘Reach’ of over 20,000 and post engagement was 7,665.Since sharing the recording of the webinar on our YouTube channel, this has been viewed an additional 46 times.

8. FeedbackDuring the webinar, there was a chat function available for attendees to write questions to the panel members. This was used throughout the webinar and provided a really good level of engagement from the audience and also gave us real-time feedback that the webinar was being well received and holding the audience’s interest.The webinar had been timed to allow for some questions to be answered live. All questions asked, were noted and a response to each question was then shared in a follow up document – also available on the webpage.Information shared during the webinar, about support groups and other useful information that may be of interest, were all collated onto a document called ‘Useful Links’ and shared via email and also added to the webpage.A follow up survey was also sent to attendees, asking them to provide their feedback on the webinar.The webinar was recorded and can be viewed on the website.Members of the Prostrate Cancer Group have asked if small clips can be taken from the full webinar, to use on social media and at other promotional events.

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10. Lessons LearnedRunning the webinar on Zoom was a challenge, due to the number of technical aspects that could have gone wrong. We ran tests on the lead up to the webinar and this proved really useful – it is so important to be familiar with the technology you are using.If we were to run this webinar again, we would ensure someone was dedicated to managing the chat conversation as this was used a lot more than we had anticipated and it was hard to manage this as well as keep everything running to time.Recording the webinar was a really positive outcome and we were pleased all the chat was also shared as a file at the end of the webinar, by Zoom. We could then review the messages after the webinar and ensure all comments were responded to.Using Eventbrite also allowed us to send a follow up feedback survey to participants as well as ask their permission to get in touch about further opportunities to get involved. This has allowed us to plan future workshops to focus on specific topics around prostate cancer.

11. Lessons LearnedHaving a host was a key element and we would recommend this every time.‘Behind the scenes’ team, need to be together – running this webinar virtually and being remote from one another would have made the task a lot harder.People were keen for these webinars to be repeated. The key is to have a very clear plan.When promoting the event, we received some challenging comments about the focus being on Black men. We managed these comments without any further issue but it is good to plan answers to potential comments, so everyone knows the approach to take, if challenged.

12. Thank you!This webinar would not have been the success it was, without the expert panel and our guest speakers. We would like to extend our heartfelt thanks to Susan Piper, Dr Richard Roope, Professor Frank Chinegwundoh MBE, Duke Harrison Hunter and Hugh Murray.Special thanks also to the Host for this webinar, Lou Taylor.We’d like to thank Prostate Cancer UK for their ongoing support and enthusiasm promoting and raising awareness for Black men.Thank you to Louise Harbert, Wessex Voices Communications Lead, for setting up the webinar and organising the paid for adverts.We’ve heard that the real life experiences of other men, have been invaluable to people, so a really big thank you goes to Hugh, Lou and Duke for sharing your stories.Thank you to all who attended and gave us feedback!

13. Legacy and future plansA series of workshops are now being planned, to work on specific questions and topics around prostate cancer – more details will be shared with people who expressed an interest to be kept up to date.Through the work of the Prostate Cancer project group, a small but effective team has emerged and there have been several opportunities sent our way as a result of the project’s set-up.Prostate Cancer UK have asked us to share at their Innovation event, a short presentation, explaining the approach taken to tackling the risk of prostate cancer in Black menLinks with the Prostate Cancer Support Organisation have been formed with the hope for events/engagement with the public to take place.Information packs have been developed by members of the group, to share with their colleagues, teams and staff – helping spread the message.Event organisers across Wessex, are asking if we would be able to attend and share messaging at their events (Fratton Park, Fareham Health Centre, Afro*Disiac Africa comes to Bournemouth).In addition, some pilot projects have been taking place in specific PCN areas, targeting at risk men with invitations to come for a PSA test. Evaluation shows this has been an effective project and further roll-out is being planned.