EXPAND YOUR ECOMMERCE BUSINESS IN VIETNAM Ms Nguyen Thi Tra My Product Marketing Lead Zalo Business CONTENT I The Sharp Rise of Messaging App II Why you should use Messaging App for your E ID: 822352
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LEVERAGE MESSAGING APP TO EXPAND YOUR E
LEVERAGE MESSAGING APP TO EXPAND YOUR ECOMMERCE BUSINESS IN VIETNAMMs. Nguyen ThiTraMyProduct Marketing Lead, ZaloBusiness
CONTENTI.The Sharp Rise of Messaging A
CONTENTI.The Sharp Rise of Messaging AppII.Why you should use Messaging App for your E-commerce BusinessIII.Leverage Mess
aging App to expand your E-commerce B
aging App to expand your E-commerce Business in VietnamI. THE SHARP RISE OF MESSAGING APP76.3% of the world’s smartphone u
sers active on messaging app by 20174.
sers active on messaging app by 20174.7 times68 minsMessaging apps’ daily use is 4.7 times higher than the average of all o
ther mobile appsAverage Time Spent per
ther mobile appsAverage Time Spent per Day of Zalousers[1][2][3]Source: [1] Emarketer, 2017; [2] Flurry Analytics, 2015;
[3] ZaloData Center 2017The sharp ris
[3] ZaloData Center 2017The sharp rise of messaging appof consumers would like to use messages to communicate with businesses
91%of consumers are more likely to sh
91%of consumers are more likely to shop with brands who recognize, remember and provide them with relevant offers and recommen
dationsExpect to message the business
dationsExpect to message the business more over the next two years89% [4]67%[5][6]Source: [4]: TwilloReport, 2016; [5] F
acebook IQ 2018; [6] Nielsen, 2018 The
acebook IQ 2018; [6] Nielsen, 2018 The change in consumer behaviorII. WHY YOU SHOULD USE MESSAGING APP FOR YOUR E-COMMERCE
BUSINESS45M+ monthly active users18
BUSINESS45M+ monthly active users18 –35 years oldAll-in-one platformEcosystemA Blue Ocean to get more customersThe
golden age of online shoppingUsers spe
golden age of online shoppingUsers spend more time on ZaloBe where your customers are18 –35 years oldAll-in-one platfo
rmA Blue Ocean to get more customersTh
rmA Blue Ocean to get more customersThe golden age of online shoppingUsers spend more time on ZaloBe where your customers are4
5M+ monthly active usersData Tracking
5M+ monthly active usersData TrackingTechnical DevelopmentCustomer ExperienceRemovebarriers to ecommerce businessChat 1-1
Broadcast MessageQuick responseMenu ba
Broadcast MessageQuick responseMenu barAutomation MessageArticleEffectively interact with users by usingZaloShopZaloAdsZal
oAPIZaloShopMarketplaceProvide supp
oAPIZaloShopMarketplaceProvide supporting tools for business activitiesShop APIOfficial Account APIArticle APISocial APIEa
sily integrate systems and manage omni
sily integrate systems and manage omni-channel by leveragingIII. LEVERAGE MESSAGING APP TO EXPAND YOURE-COMMERCE BUSINESS
IN VIETNAMAdsShopCRMCLOSED-LOOP
IN VIETNAMAdsShopCRMCLOSED-LOOP BUSINESS MODELPROVIDE BETTER CUSTOMER SERVICE TO THE EXISTING CUSTOMERSAdsShopCRMUse C
hat box’s functions to make personali
hat box’s functions to make personalized conversationsFunctions supported:TagNoteTransaction historyPersonalize your convers
ationFilter target segments to personal
ationFilter target segments to personalize messages sent based on:GenderAgeLocationPlatformTelecom Service ProviderPersonali
ze your broadcast messageCustomer’s T
ze your broadcast messageCustomer’s TagAutomate your responseAuto ReplyAuto QueryAuto Personalized ResponseEXTEND YOUR REACH
TO THE POTENTIAL CUSTOMERS AdsShopC
TO THE POTENTIAL CUSTOMERS AdsShopCRMGet more customersDrive trafficsIncreasesalesorderWhat ZaloAds can do?Increase
brand awarenessEcosystemTop 1 music
brand awarenessEcosystemTop 1 music platformTop 1 mobile messaging appTop 1 online newspaper in VietnamTop 1 video on
demand platformTop 1 news aggregator
demand platformTop 1 news aggregator platformLeader on MobileCreate account and Top-upDesign your contentChoose your ta
rget audienceMeasure your resultEasy
rget audienceMeasure your resultEasy to set up & optimize on your ownLocationAgeGenderPlatform(iOS, Android)IndustryTarget
ing capabilitiesoPay for real actions
ing capabilitiesoPay for real actionsPromote ZaloOfficial AccountPromote ArticlePromote WebsitePromote ProductPromote Video
Promote ShopObjective-based Ad Forma
Promote ShopObjective-based Ad FormatsBUILD THE INTEGRATED E-COMMERCE SOLUTIONAdsShopCRMQuan tâm cửa hàng50K+dail
y active stores2.5M+ products on Zalo
y active stores2.5M+ products on ZaloCreate products and portfoliosCreate promotion programsEstablish payment methodsDesig
n shop’s interfaceCreate shipment p
n shop’s interfaceCreate shipment policiesManage orders & inventoryA suite of function for your e-commerce businessRegist
er on ZaloShop Marketplace and promot
er on ZaloShop Marketplace and promotion eventsGrow organic orders with ZaloShop Marketplace6.6x4.3x4.3xTechnical intergr
ation•Connect O2O with Zalo(QR Cod
ation•Connect O2O with Zalo(QR Code, WifiAPI, Location API…)•Sync your e-commerce system with Zalo(products, order
status, articles, customer profile)•
status, articles, customer profile)•Build CMS (automation message, personalized content, customer feedback)•Chatbot•Za
loCall Center•Membership/LoyaltyTe
loCall Center•Membership/LoyaltyTechnical integration partnersCASE STUDYOBJECTIVEIncrease the voucher redeem rateConnect o
nline to offlineCase study -JunoFoll
nline to offlineCase study -JunoFollow OA �� Receive voucherPromote on ZaloShop MarketplaceSearch nearby st
oresRemind & update order statusSend
oresRemind & update order statusSend Broadcast MessageActivities on ZaloCase study -JunoAsk to buyCase study -JunoResu
lt3xfollowers3M engagement18K+ vo
lt3xfollowers3M engagement18K+ vouchers were distributedOBJECTIVEIncrease the new product trial rateCase study –Highl
ands CoffeeActivities on ZaloCase stu
ands CoffeeActivities on ZaloCase study –Highlands CoffeeFollow OAWelcome MessageShare locationPlay gameSearch nearby st
oreCase study –Highlands CoffeeAct
oreCase study –Highlands CoffeeActivities on ZaloReach through ZaloAdsZaloOA FollowerClick through ZaloAdsCase study
–Highlands CoffeeResultOBJECTIVE
–Highlands CoffeeResultOBJECTIVE•Generate new leads on ZaloCase study –TimoCase study –TimoPromote ZaloOffi
cial AccountPromoteWebsiteA/B Testing
cial AccountPromoteWebsiteA/B TestingBroadcast MessageActivities on ZaloZA/BTotal Leadgenerated from Zaloin 4 monthsC
PLlower1.5 timesthan other channels
PLlower1.5 timesthan other channelsCase study –TimoResult%501.5Video Story250K -400Kviews in24hoursPromotionBa
nnerCR 187% higher than averageBroad
nnerCR 187% higher than averageBroadcast MessageReach8M female customersCase study –L’OrealBroadcast messageCTR:47,
3%Call-to-action “OrderNow"&
3%Call-to-action “OrderNow"&Suggested ProductList to increase sales rateCase study –L’OrealOA customergrowth
rate 230% higher than averageincr
rate 230% higher than averageincrease 30% orders monthly10% loyal customersCase study –L’OrealSUMMARYHow To Lev
erage Messaging App To Expand Your E-c
erage Messaging App To Expand Your E-commerce Business In Vietnam-Provide better customer service by automated and personalized
messages-Use E-commerce functions to
messages-Use E-commerce functions to manage your online store efficiently-Generate more orders by using ZaloShop Marketplace
and ZaloAds-Use ZaloAPI to enhanc
and ZaloAds-Use ZaloAPI to enhance omni-channel experience1234http://business.zalo.mehttps://developers.zalo.meFor