MINORITY AND GENERATIONAL RECRUITMENT STRATEGIES - PowerPoint Presentation

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MINORITY AND GENERATIONAL RECRUITMENT STRATEGIESSlide2

Minority Recruitment –

Why does it matter?

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The frequency of underlying risk factors for some cancers differs among racial and ethnic groups

Some of these factors result from:

Genetic variants that are more common in certain subpopulations than in others

Lifestyle and socioeconomic issues which influence

risk bias

Research participants should be representative of the people who will benefit as a result of the studySlide3

Minority Composition of U.S. Population

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However, minorities are less than 5%

of clinical trial participantsSlide4

Minority Recruitment –

Where can I find them?

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The first step in engaging minorities in clinical trials is finding them:

70% of African Americans reside in

2,500 out of 38,000 zip codes

50% of Hispanics reside in

1,500 out of 38,000 zip codes

Native Americans reside mostly in tribal areasThese minority populations are served by approximately 500 hospitals and 40,000 primary care physicians*

*National Health IndexSlide5

Minority Recruitment –

How do we engage with them?

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Shared characteristics and strategies among

minority subpopulations:

Ask for Physician referrals

Conduct outreach through local religious institutions and community leaders

Build trust, educate participants, and raise awareness through community-based organizations

Elicit the support of trusted community leaders

Make participants feel that they are valued and appreciated

Assign someone of the same minority group as part of the recruitment team

Engage with the caregiverSlide6

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Use the image of an individual of the same minority group in materials. Slide7

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Minority Recruitment –

Highlighted Characteristics and Strategies

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Make a concerted effort to overcome history of distrust

Use

African-American social networksSlide9

Minority Recruitment –

Highlighted Characteristics and Strategies

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Include

multi-national and multi-lingual individuals

Address their fatalistic attitude towards sickness

Organize

face-to-face educational lectures to inform the community Slide10

Minority Recruitment –

Highlighted Characteristics and Strategies

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Consider that they are a large and diverse ethnic group

Create materials in English and SpanishSlide11

Minority Recruitment –

Highlighted Characteristics and Strategies

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Study their cultural sensitivities

Reach out through tribe leadersSlide12

Minority Recruitment –

Highlighted Characteristics and Strategies

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Use images depicting same-sex couples and parents, LGBT families

Use LGBT friendly symbols

Reach out to them on LGBT websites and publicationsSlide13

Generational Recruitment

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Age demographics impact recruitment strategies

Use applicable messages

Use different delivery mechanisms

Use a varied media mixSlide14

Generational Recruitment –

Who Are They?

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Generational Recruitment –

Highlights of Recruitment Strategies

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Use visual communications

and the web,

social media

Trigger

word-of-mouth communications on college and university boards and websitesSlide16

Generational Recruitment –

Highlights of Recruitment Strategies

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Require a lot of information to make a decision

Prefer an informal communication style

Value the opinion of their peersSlide17

Generational Recruitment –

Highlights of Recruitment Strategies

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Use visuals that appeal to their family values

and sense of responsibility toward others

Use websites

Organize educational lecturesSlide18

Generational Recruitment –

Highlights of Recruitment Strategies

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Reach out

to referring physicians

Use direct mailSlide19

Minority and Generational

Recruitment Strategies

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Takeaways

Remember they won’t come to you

Use appropriate age and subpopulation strategies

Establish strong relationships with the communitiesSlide20

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Questions?

Questions