0 WHO WE ARE IT ALL Ailaan by dictionary means 툀To Announce팀 And as a product or service what are we trying to do daily with ou ID: 828404
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1 !"#$%&'#$ !"#$%&' ⠀⠀⠀⤀⠀*+,-.*&
!"#$%&'#$ !"#$%&' ⠀⠀⠀⤀⠀*+,-.*&%#*⤀/"# 0 !"#$%&'#$ !"#$%&' WHO WE ARE OUR NAME SAY픀S IT ALL! Ailaan by dictionary means 툀To Announce팀 And as a product or service what are we trying to do daily with our consumer? But there is a story behind the name t潯준 !"#$%&'#$ !"#$%&' (&⤀$*+#,-.$/-(, THE ORIGINAL MARKETING INSTRUMENT www.
2 ailaanadvertising.com At Ailaan we belie
ailaanadvertising.com At Ailaan we believe the time has come to change the way we communicate with our audience. The age old way of the 툀megaphone팀 being used to make noise needs a digital connect준 THE MEGAPHONE: A SYMBOL OF LEADERSHIP !"#$%&'#$ !"#$%&' To the announcement of the SOCIAL REVOLUTION! Facebook, Instagram, Twitter, Y outube e
3 tc. where the consumer is now announcin
tc. where the consumer is now announcing themselves. THE TIME TESTED METHODS ARE CHANGING EACH DAY. ARE YOU READY TO MAKE AN AILAAN? EVOLUTION OF THE MEGAPHONE (&⤀$*⠩#$!"+,-+,. !"#$%&'#$ !"#$%&' OUR CORE THINKING EVOLUTION OF THE MEGAPHONE ⠀⠀⠀⤀%*+%%&%,-./0*1*&2⤀3"# Use it to listen to the audience hear them talk; tell us their v
4 iews, their needs and likes. Communicat
iews, their needs and likes. Communicate with a single message. An ailaan that touches the heart, mind and soul. !"#$%&'#$ !"#$%&' (&⤀$*⠩#$+#⤀,-*#+ .-/-!01$+#),-*#+ %*+%%&%,-./0*1*&2 ⤀3"# +23425678$9:4;;7;6 4500*&260"2.07./6%67"+*10*36/"%,6#%$607%06 "50+*&.1607.6,*2*0%+610/%0.2'68"/607.6 9/%&,) :7.6#"106-*0%+63"2⤀ :7==4$1-40;3524
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;.-.+"$./ 9=.30*-.+'6,*1*&0./#.,*%0.6+.-./%2.,6 #%&58%305/.,6$/",530169.8"/.60.%#6,/*-.& 327;$/4337? �/%&,6?%&%2./ 9=.30*-.+'6,*1*&0./#.,*%0.6+.-./%2.,6 #%&58%305/.,6$/",530169.8"/.60.%#6,/*-.& +434@$"�A5: ?%/@.0*&26A.1.%/37 9=.30*-.+'6,*1*&0./#.,*%0.6+.-./%2.,6 #%&58%305/.,6$/",530169.8"/.60.%#6,/*-.& SOCIAL MEDIA MANAGEMENT Manag
6 ing a brands online presence through co
ing a brands online presence through content creation and management. WEBSITE & APP DEVELOPMENT Putting life to the home for any brand or service with an effective and efficient platform. Custom PHP | WordPress | Dynamic STRATEGIC PLANNING Putting together a holistic road map that outlines the digital strategy for the brand. The most vital cog
7 . SOCIAL LISTENING & RESEARCH Using tool
. SOCIAL LISTENING & RESEARCH Using tools to assess a brands health and analyze the communication strategy. !"#$%&'#$ !"#$%&' ⠀⠀⠀⤀%*+%%&%,-./0*1*&2⤀3"# TV/RADIO/DIGITAL PRODUCTION Managing a brands online presence through content creation and management. CONCEPT/CAMPAIGN BUILDING Putting life to the home for any brand or service with
8 an effective and efficient platform. Cu
an effective and efficient platform. Custom PHP | WordPress | Dynamic BRAND DEVELOPMENT Putting together a holistic road map that outlines the digital strategy for the brand. The most vital cog. MARKETING DESIGN Using tools to assess a brands health and analyze the communication strategy. (&⤀$*⠩#$+#⤀,-*#+ *)#.!-,#$+#),-*#+ !"#$%&'#$ !"#$
9 %&' WORK SCOPE OUR CLIENTELE Clients acr
%&' WORK SCOPE OUR CLIENTELE Clients across various categories. !"#$%&'#$ !"#$%&' (&⤀$*⠩!+(,-( +(⤀$⠀&⤀$ %)./01 2# %#,-#3#$-/45 !"#$%&'#$ !"#$%&' CASE STUDY CONTENT THAT BECOMES A FIRST! Jazaa Foods by Junaid Jamshed Creative & Social Media Management THE CHALLENGE To create content for Facebook and Instagram that engages with the aud
10 ience. Putting together Pakistan픀s fir
ience. Putting together Pakistan픀s first online LIVE Cooking Show. Celebrity Chef along with celebrity guests on each of the episodes. Partnering with online retailers to generate sales through Live Show Deals. Pre hype to generate viewership for the Live Show. !"#$%&'#$ !"#$%&' CASE STUDY AN IDEA THAT GENERATES FOOTFALL Classic Rock Coffee |
11 Social Media Management US based cafe c
Social Media Management US based cafe chain based in Islamabad. THE CHALLENGE To help increase footfall at the caf踀 through the use of our digital assets. THE IDEA To create open mic nights for college students during the weekends. Partnering with colleges to recruit talent. Amplifying them on digital and generating excitement. 50% Increase i
12 n Footfall during the weekends. !"#$%&'#
n Footfall during the weekends. !"#$%&'#$ !"#$%&' CASE STUDY AN IDEA THAT BUILDS BRAND USAGE Milkylac Instant Milk | Creative & Social Media Management Ramadan Sweet Treat Campaign. THE CHALLENGE To establish the complete milk positioning by educating on product usage. THE IDEA To create short recipe videos that showcase the different food item
13 s that can be prepared for your iftar w
s that can be prepared for your iftar with Milkylac Instant Milk. !"#$%&'#$ !"#$%&' CASE STUDY AN IDEA THAT GOES VIRAL 7UP Ice Vending Machine | Digital Content Production THE CHALLENGE To establish 7UP as the perfect thirst quencher during the extreme summers. THE IDEA To create a PR stunt where 7UP cans were placed in ice cubes in 2 leading
14 universities. Recording the reactions a
universities. Recording the reactions and amplifying on digital. 1.2 Mil VIEWS | PAS AWARD WINNER ⠀BEST IN BTL⤀ !"#$%&'#$ !"#$%&' CASE STUDY AN IDEA THAT EDUCATES THE OPINION LEADER Lilly Pharmaceutical | Medbuzz Portal Content Management Video portal for health care practitioners with specialized educative content. Production and edit o
15 f each of the content pieces for Pakist
f each of the content pieces for Pakistan, Afghanistan, India and Sri Lanka regions. THE CHALLENGE To create a one stop portal where doctors from across the world can learn, grow and share case studies. !"#$%&'#$ !"#$%&' CASE STUDY BRINGING THE DENTIST TO THE DOORSTEP Protect Oral Care| Social Media Management Meet The Dentist THE CHALLENGE Alm
16 ost 90% of the population does not visit
ost 90% of the population does not visit a dentist twice a year. THE IDEA To create a campaign where we get our Dentist to sit LIVE on Facebook to answer general oral care queries. Getting ex - Pakistan cricket captain and Dentist Urooj Mumtaz to carry out the LIVE informercial session. !"#$%&'#$ !"#$%&' APPLICATION DEVELOPMENT SEEKOH WATCH &
17 LEARN Application design and development
LEARN Application design and development. Seekoh App aims to become a one stop education portal for kids till the ages of 16. With video content within each subject to learn from along with Quizzes for each. !"#$%&'#$ !"#$%&' APPLICATION DEVELOPMENT BIKE BAZAAR E - Commerce Building of Pakistan픀s only dedicated marketplace for Bike Store own
18 ers and Private sellers. Connecting bik
ers and Private sellers. Connecting bikers from across the country through one single platform. ⠩*(+(*&,-$.#--#/ ⠀⤀**+'",-+".&+,/)0+123)+1'+ /2#$*'+$"/42&5+%&+%0+"&+46⤀+ .⤀1/24⤀+"-+%$$*27%42"&+%&'42#⤀8+ %&'.6⤀-⤀9 %&.⠀)#..$01)#/ !-⤀%4⤀+'",-+".&+/4"-⤀+"&+",-+ $"-4%*+%&0+⤀:$%&0+'",-+-⤀%76+1'+ 4%$$2&5+2&4"+"46⤀-+%,02
19 ⤀&7)+ /)5#⤀&4/9 )#12&.#*$%(3#. ;2&0+
⤀&7)+ /)5#⤀&4/9 )#12&.#*$%(3#. ;2&0+&⤀.123)/+"&+",-+ $"-4%*+=-"#+%7-"//+�%32/4%& 40!0/565-#$7,/!.$8$ ,55#..0/(#. ?1@⤀742A)*'+02/2&4⤀-#⤀02%4⤀+ *⤀A)-%5⤀0+#%&,=%74,-⤀0+$-"0,74/+ 1⤀="-⤀+4⤀%#+0-2A)& !"#$%&'#$ !"#$%&' CONTENT IS KING! Content that is짉⸀ SHAREABLE LIKEABLE RELATABLE FINALLY WHAT IS DIGITAL FOR AILAAN
20 ? ⠩*+,$-./01 !"#$%&'#$ !"#$%&' Send us
? ⠩*+,$-./01 !"#$%&'#$ !"#$%&' Send us a brief at: info@ailaanadvertising.com Visit our website for our complete portfolio: www.ailaanadvertising.com Office Location: Building No: 7E; 4 th Floor, 9 th Commercial Zamzamma Lane, Phase 5, DHA, Karachi, Pakistan. HAVE A GREAT BRAND IDEA TO SHARE? ⠩*!+(!$&, !"#$%&'#$ !"#$%&' ⠀⠀⠀⤀⠀*+,-.