Discussion document regional tables Strictly private and confidential Draft August 2016 Deals Strategy Which of the following statements most closely describes your attitudes to healthy eating in general ID: 543633
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Slide1
Healthy Eating
Discussion document – regional tables
Strictly private and confidential
Draft
August 2016
Deals StrategySlide2
“Which of the following statements most closely describes your attitudes to healthy eating (in general)?”
Eating healthily
is important to me at all times
I eat
healthily most of the time but treat myself occasionally
I strike a balance
between healthy eating with treating myself when I want to
I usually eat what I want to but know I should eat more healthily at times
I always eat
what I want and don’t ever think about healthy eating
North East
19%
20%
43%
13%
6%
North West
15%
32%
25%
19%
8%
Yorkshire & The Humber
15%
28%
36%
20%
1%
East Midlands
23%
29%
30%
13%
5%
West Midlands
21%
32%
29%
10%
8%
East of
England
27%
26%
25%
14%
9%
London
28%
29%
28%
12%
4%
South East
(excl. London)
21%
28%
25%
21%
4%
South West
16%
34%
30%
16%
4%
Wales
13%
32%
34%
18%
3%
Scotland
11%
37%
25%
20%
6%
Northern Ireland
18%
32%
18%
32%
0%
All regions
20%
30%
29%
16%
5%
2
Healthy Eating
Note: Multiple responses
alowed
Source: PwC Consumer Survey (July 2016)Slide3
“Overall, are you eating more or less healthily than last year?”
3
Healthy Eating
18-34 years
old
35-54 years old
55+ years old
More healthily
Less healthily
About
the same
More healthily
Less healthily
About the same
More healthily
Less healthily
About the same
North East
59%
6%
35%
36%
0%
64%
22%
9%
70%
North West
55%
5%
40%
38%
5%
56%
18%
6%
76%
Yorkshire & The Humber
50%
17%
33%
39%
8%
53%
42%
0%
58%
East Midlands
48%
3%
48%
38%
15%
46%
35%
0%
65%
West Midlands
54%
4%
43%
37%
0%
63%
27%
0%
73%
East of
England
53%
11%
37%
36%
4%
61%
18%
0%
82%
London
47%
6%
47%
40%
2%
58%
17%
0%
83%
South East
(excl. London)
38%
8%
55%
26%
0%
745
17%
2%
81%
South West
37%
5%
58%
28%
0%
72%
27%
0%
73%
Wales
33%
11%
56%
23%
0%
77%
31%
0%
69%
Scotland
45%
10%
45%
41%
14%
45%
20%
3%
77%
Northern Ireland
33%
0%
67%
42%
0%
58%
29%
0%
71%
All regions
47%
7%
46%
35%
4%
61%
23%
2%
75%
Source: PwC Consumer Survey (July 2016)Slide4
“Do you expect to eat more or less healthily in the next year?”
4
Healthy Eating
Source: PwC Consumer Survey (July 2016)
18-34 years
old
35-54 years old
55+ years old
More healthily
Less healthily
About
the same
More healthily
Less healthily
About the same
More healthily
Less healthily
About the same
North East
53%
0%
47%
43%
0%
57%
39%
0%
61%
North West
63%
0%
38%
46%
0%
54%
14%
2%
84%
Yorkshire & The Humber
44%
0%
56%
47%
0%
53%
21%
4%
75%
East Midlands
52%
0%
48%
42%
4%
54%
31%
0%
69%
West Midlands
50%
0%
50%
30%
0%
70%
16%
0%
84%
East of
England
21%
16%
63%
32%
0%
68%
6%
0%
94%
London
61%
2%
37%
42%
0%
58%
20%
0%
80%
South East
(excl. London)
55%
0%
45%
23%
0%
77%
19%
0%
81%
South West
53%
5%
42%
28%
3%
69%
20%
2%
78%
Wales
67%
0%
33%
15%
8%
77%
19%
0%
81%
Scotland
55%
5%
40%
48%
3%
48%
17%
0%
83%
Northern Ireland
33%
0%
67%
42%
0%
58%
43%
0%
57%
All regions
53%
2%
45%
36%
1%
63%
19%
1%
80%Slide5
“At which eating out occasions would you choose indulgent food over healthy food?”
5
Healthy Eating
Week-part
Day-part
I never choose indulgent food
Weekdays
Weekends
Breakfast
Lunch
Dinner
North East
15%
75%
10%
13%
35%
4%
North West
17%
72%
11%
13%
38%
5%
Yorkshire & The Humber
9%
64%
14%
14%
30%
5%
East Midlands
21%
73%
10%
13%
28%
5%
West Midlands
12%
72%
7%
9%
41%
5%
East of
England
10%
67%
10%
14%
46%
8%
London
20%
64%
17%
16%
34%
3%
South East
(excl. London)
12%
71%
11%
16%
40%
6%
South West
11%
56%
16%
18%
47%
3%
Wales
8%
67%
6%
11%
31%
8%
Scotland
17%
77%
10%
12%
36%
5%
Northern Ireland
19%
71%
33%
19%
33%
5%
All regions
15%
69%
12%
14%
37%
5%
Note: Multiple responses allowed
Source: PwC Consumer Survey (July 2016)