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Topic 8: IP Rights Infringement and Enforcement: Accounting Topic 8: IP Rights Infringement and Enforcement: Accounting

Topic 8: IP Rights Infringement and Enforcement: Accounting - PowerPoint Presentation

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Topic 8: IP Rights Infringement and Enforcement: Accounting - PPT Presentation

Cambodias Experiences Second WIPO InterRegional Meeting on SouthSouth Cooperation on Patents Trademarks GI Industrial Designs and Enforcement Cairo May 08 2013 Penn Sovicheat Deputy Director General ID: 233106

2013 enforcement moc psc enforcement 2013 psc moc development protection iprs recommendation awareness cooperation marks intellectual rights property economic

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Slide1

Topic 8: IP Rights Infringement and Enforcement: Accounting for Socio-Economic, Technical Development Variables, including in the context of Recommendation 45 of the WIPO Development Agenda: Cambodia’s Experiences

Second WIPO Inter-Regional Meeting on South-South Cooperation on Patents, Trademarks, GI, Industrial Designs and Enforcement

Cairo, May 08, 2013

Penn

Sovicheat

, Deputy Director General

Ministry of Commerce, CambodiaSlide2

Brief overview of Current IP Administration in CambodiaMinistry of Commerce: Trademark, trade name, acts of unfair competition, GI, Trade Secret.Ministry of Industry, Mines and Energy: Patent, Industrial Design, Layout Design of Integrated Circuit, Plant Varieties Protection.

Ministry of Culture and Fine Arts: Copyright and Related Rights.

National Committee on IPRs: An umbrella of the three institutions for policy level and focal point for technical assistance. Secretariat is located in the Ministry of Commerce.

08/5/2013

2

PSC/MoC Slide3

Existing IP Legal framework

Law

on Patents, Utility Model Certificates and Industrial Designs, in (

January 2003) followed by regulations on procedures for the registration of industrial designs, and for the grant of patents and utility model certificates (November 2006).

Law Concerning Marks, Trade Names and Acts of Unfair Competition (February 2002),

followed by Sub-Decree No. 46 on the Implementation of the Law (July 2006); border measure provisions are included in

this sub-decree.

Law

on Copyrights and Related Rights (March 2003), and draft sub-decree on the establishment of collective management organizations is currently under discussion.Legislation on plant variety protection was adopted in 2008, as the Law on Seeds Management and Plant Breeder's Rights.

08/5/2013

3

PSC/MoC Slide4

Membership in IP International Instruments

Cambodia

is a

member of WIPO since 1995.Member of Paris Convention since 1998.

Member of WTO in 2004 through full accession process:

Granted a phase-in period up to 2007 to fully implement TRIPs.

In 2005, was

granted an extension until 2013

with the other LDCs.Considering to join:Berne Convention for the Protection of Literary and Artistic Works.Patent Cooperation Treaty and the Hague Agreement Concerning the International Registration of Industrial

Designs. International Convention for the Protection of New Varieties of

Plants.Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks.

08/5/2013

4

PSC/MoC Slide5

What we are trying to do to apply Recommendation 45?Recommendation 45:

“ To approach IP Enforcement in the context of broader societal interests and especially development-oriented concerns…”

Contribute to the promotion of technological innovation and transfer of technology.

Taking into account mutual advantage of producers and users.Taking into account balance of rights and obligations – conducive to social and economic welfare (TRIPs, Article 7)

08/5/2013

5

PSC/MoC Slide6

What we are trying to do to apply Recommendation 45?

Works of National Committee for IPRs

:

Establishment of IP institutional and legal framework:

A number of IP regulations have been further developed to create sufficient legal framework to enforce IPRs: Law on Geographical Indications, Regulation on the establishment of CMOs, Sub-Decree on the enforcement mechanism of IPRs, Regulation on the governance of optical disc and photocopy business, Regulation on the implementation of Trademark Manual.

Setting up of Sub Committee on IP Enforcement under NCIPR to provide platform for comprehensive cooperation between enforcement agencies.

Setting up Sub Committee on IP Education and Dissemination to provide platform to promote IP knowledge and build IP culture among students and public.

08/5/2013

6

PSC/MoC Slide7

What we are trying to do to apply Recommendation 45?

Building up IP culture and awareness

:

Establish strong relationship with private sector through encouragement of

the role of Corporate Social Responsibility (CSR) as part of an enforcement strategy, as well as other preventive measures, such as awareness-raising

and/or agreement between the

super

market owner, right holder and enforcement

agencies to prevent infringement.Cooperate with private sector to educate consumers and business on IP Rights and the importance of IP commercialization for business development.

08/5/2013

7

PSC/MoC Slide8

What we are trying to do to apply Recommendation 45?Preparing to set up IP information center: NCIPR Secretariat, Universities.

Establishing IP Curriculum for IP Education purpose.

Promote innovation and creativity through linkage between universities and industry and encourage government participation in this scheme.

Utilization of available IP database for research and development: NCIPR initiative – requesting Technical assistance and support from WIPO or using regional approach.

08/5/2013

8

PSC/MoC Slide9

What we are trying to do to apply Recommendation 45?

WIPO Technical Assistance:

To development National IP strategy:

Looking into internal possibility and opportunities to benefit from IP system.Four objectives have been set

: Improve the capability and capacity within the Cambodian economy and institutions to identify and strategically use the intellectual property system to support Cambodia’s economic development.

Improve the capability and capacity within the Cambodian Government to deliver intellectual property policy, services and enforcement to support Cambodia’s agricultural, commercial, industrial and cultural sectors and the tourism industry.

Improve awareness and understanding within the broader population of the economic role of intellectual property to increase the strategic use of the intellectual property system by Cambodian businesses.

Align Cambodia’s intellectual property legislation with international standards to meet Cambodia’s development, economic and social needs. 08/5/2013

9

PSC/MoC Slide10

What we are trying to do to apply Recommendation 45?

Six sectors have been identified to prioritize where

key opportunities exist for Cambodia to benefit from the intellectual property

system for economic development: Agriculture, Culture, Education & Training, Health, Industry and Commerce, Tourism.

A number of initiatives have been defined to reach the objectives:

Improving capacity and building capacity on IPRs, Raising IP awareness,

Improving IP

legislations,

Develop and effectively implement IP Enforcement Strategies. And recommended agencies and stakeholders have been identified to undertake the tasks.

08/5/2013

10

PSC/MoC Slide11

What we are trying to do to apply Recommendation 45?

Example of expected sector development benefited from IPRs

:

Agriculture:Protection

of new plant varieties: Strategic use of plant variety protection to improve agricultural outputs.

Facilitation of sharing plant varieties and accessing technologies and

chemicals: Ensuring

that intellectual property requirements for sharing and accessing are capable of being

met.Branding and marketing of agricultural products both domestically and internationally through the strategic use of certification marks, collective marks and trademarks.08/5/2013

11

PSC/MoC Slide12

What we are trying to do…

Commerce and Industry

:

The branding and promotion of the Cambodian designed garments and fashion products, textiles and food items through the strategic use of trademarks, designs, geographical indications, collective marks, certification marks and

copyright.The

improvement in production and quality of the garment sector and food industry through local innovation, acquiring new technology or licensing of technology or using out of patent technology.

The use of trade secrets where appropriate and tactical use of non-disclosure agreements concerning customer lists, customer and distributor relationships, marketing strategies, competitor

analysis.

08/5/2013

12

PSC/MoC Slide13

What we are trying to do…Health:

Fostering

the growth of a pharmaceutical industry in

Cambodia. Controlling and reducing the price of pharmaceuticals through taking advantage of the flexibilities available under the TRIPs Agreement to access essential medicines

.Providing tools to assist with enforcement action against providers of counterfeit

pharmaceuticals.Facilitating collaboration with outside health organizations to share technologies, methods of treatment and pharmaceuticals which otherwise may not be made available without adequate intellectual property

protection.

Providing

mechanisms for the control and protection of traditional medicines and traditional medicine practices, and opportunities for protection for innovations in this area. 08/5/2013

13

PSC/MoC Slide14

What we are trying to do…Tourism:

The

branding and protection of that branding of Cambodia as a tourism

destination.Supporting initiatives to guarantee the quality of tourism products and services through branding, collective marks and certification marks.

Providing mechanisms to ensure authenticity of cultural products such as handicrafts, traditional dance and traditional music through certification of traditional methods and guarantees of place of origin (country, province or village

).Providing the means for the protection and control of use of iconic Cambodian images by tour operators and travel agents

08/5/2013

14

PSC/MoC Slide15

Remaining challenges

Counterfeit

and pirated goods can be found

everywhere and in most cases have been popularly endorsed by consumers: consumer attitude and awareness.

Reluctance of Rights holders: Costs to rights holders

and their contribution to IPRs enforcement: an important factor.

IP environment

: Research and Development is limited due to less encouragement and availability of fund.

IP Commercialization: Yet to be proliferated, application of this concept is still limited.

08/5/2013

15

PSC/MoC Slide16

Remaining challengesLimited

knowledge on IPRs within the general public and enforcement

agencies: require the need to build IP culture among them.

Limited cooperation of private sector or right-holder in identifying counterfeiting.Lacking of information sharing on counterfeiting and piracy among the region.

Shortage of IP experts to provide advice or awareness to the public.

08/5/2013

16

PSC/MoC Slide17

Enhancing Cooperation on IP EnforcementDevelop Joint IP Work Plan: Concrete Example:

Regional cooperation on IP enforcement:

ASEAN

Context Initiative on IP Enforcement:Regional Action Plan on IPR Enforcement: Development and implementation.

National internal guidelines for enforcement consistent with the civil, criminal, and administrative

structuresPublish available statistical information relating to IP enforcement, including the status of IP cases in the courts.

08/5/2013

17

PSC/MoC Slide18

Enhancing Cooperation on IP Enforcement

Reduced

movements of pirated and counterfeit goods into and between member states through

documentation.Encourage Private sector involvement in antipiracy and information awareness campaigns at the regional level.Conduct Workshops, training course on enforcement issues and developments in IPR protection

.Promote strong linkages between the national IP Office and the judiciary to deal with IP

enforcement.Promote Information awareness activities through the development of materials on IP enforcement.

08/5/2013

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PSC/MoC Slide19

RemarksRole of IP Advanced Developing Countries in realizing South-South Cooperation on IPRs:

Provide assistance to build IP capacity: on specialized subjects:

China: traditional medicine, TK,…

Japan: Branding, Patent information,… India: Compulsory license, TK,…

Brazil, Thailand: GIAssistance to promote IP environment, IP education & awareness, IP Commercialization,…

Role of WIPO and other Regional group: Further TA and Supports of this process.Role and commitments of individual government: IP policy, IP strategy and work plan toward protection and enforcement of IPRs in the manner conducive to social and economic development.

Thank You!08/5/2013

19

PSC/MoC