N C A N C E R S O C I E T Y Return to Screening Initiative Shimeka ChretienBass Sr Manager Patient Support Strategic Partnerships ID: 920723
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Slide1
A
M
E R I C A N C A N C E R S O C I E T Y
Return
to
Screening
Initiative
Slide2Shimeka Chretien-Bass,
Sr. Manager, Patient Support Strategic Partnerships
Shimeka.Chretien@cancer.org
(Regional Contact)Krista Thomas
Patient Support Strategic Partnerships Manager Krista.kirksey@cancer.org (Your Arkansas ACS Consultant)Presented By:
Slide3Objectives
Review the Screening Impact of Covid-19
iscuss the American Cancer Society’s Return to
Discuss American Cancer Society’s Return to Screening Efforts & Resources
DiscussionTHE CANCER SCREENING CRISISCall Objectives
Slide4Slide5Up
to
a 90%
T H E C A N C E R S C R E E N I N
G
C
R
I
S
I
S
decline
in
screening-
related
procedures
was
experienced
this
past
year,
disrupting
more
than
22
million
screening
tests.
Months
of
limited
screening
tests
resulted
in
nearly
80,000
potential
missed
or
delayed
diagnoses,
which limit
treatment
options
and
increase
risk
of
death
in
the
future.
An
estimated
10,000
more
deaths
are
estimated
from
breast
and
colorectal
cancer
alone.
So
urc
e
:
IQ
V
I
A
I
n
s
t
i
t
ut
e
,
A
p
r
i
l
2020
.
Source:
National
Cancer
Institute,
2020.
Slide6Slide7Slide8Slide9Slide10Slide11Slide12Slide13System
and
Social Challenges Will Need
to Be Addressed to Increase Screening RatesChallenges with new system, process and protocols
Patient
fear,
reluctance,
and
confusion
Potential
decreased
primary
care
capacity
Loss
of
employment
and
employer
sponsored
health
insurance
Exacerbation
of
long-standing
inequities:
racial,
economic,
access
to
care
Slide14The
American
Cancer Society,
with
partners, is leading a comprehensive and multi-sector national, regional, and state movement to dramatically and swiftly improve screening rates. This far-reaching effort will drive local and regional stakeholder engagement and action by convening community groups, primary care providers, health care systems, and policymakers to restore or even improve pre-pandemic cancer screening routines and prevent later stage cancer diagnoses..
Return
to
Screening
Initiative
Slide15Building
Blocks:
ACS Return to Screening InitiativeNational ConsortiumConvene national influencers to identify strategiesto best minimize the effects of the pandemic on
cancer
screening
and
care
and
take
action
Public
Awareness
Campaign
Campaign
to
mobilize
and
activate
the
public,
providers
and
other
key
stakeholders
to
cancer
screening
and
care
Research
Understand
the
impact
of the COVID pandemicon cancer screening and outcomes
State
and
Coalition
Leadership
Connect
cancer
leaders
to
effective
messaging,
policy
initiatives and opportunities for impact
Health SystemsScreen
ing InterventionsEngage priority health systems in evidence-basedinterventions to increase screening rates
PolicyPursue public policy solutions to help ensureindividuals have access to timely and appropriate cancer screening and follow-up care
Slide16Get
Screened
Public Awareness Campaign
Deliver concise, high-impact awareness messagingClear call-to-actionClear path to more information
Flexible
and
adaptable
with
long-term
sustainability
Communicate
the
science
in
plain
language
www.cancer.org/get-screened
A
pu
b
lic
camp
a
i
g
n
to
d
r
ive
ro
u
t
i
ne
ca
ncer
s
c
r
e
en
i
ng and care
Slide17Slide18Get
Screened
Public Awareness Campaign
Client Reminders (English and Spanish)Screening Recommendations (English and Spanish)Print Ads (English and Spanish)Social Media Posts
Slide19Slide20Slide21Health
System
Screening Interventions
Slide22Health
System
Screening InterventionsProvide the public with safe opportunities to prevent cancer or detect it early to improve patient outcomesCancer screening is critical to staying healthy and well, and should not be considered “non-essential" health careIdentifying patients
who
should
receive
higher
priority
for
screening
is
a
critical
step
Re-igniting cancer
screening
will
require
the
active
engagement
of
multiple
segments
of
the
health
care
delivery
system
Efforts to overcome barriers for populations with low screening prevalence must be at the forefront of our focus
Implement
focused
efforts
to
screen people who historically have had
low
screening prevalence and are most affected
by COVID-19. Benchmark progress
based on increased screenings among this group.
Invest to address the underlying causes of low screening prevalence in communities and foster resilience.
Slide23Health
System
Screening InterventionsEngaging patients to resume cancer screening will require effective and trustworthy messagingProviders and facilities should be proactive in educating patients about the measures being taken to protect their health.Reassuring patients about the importance of resuming cancer screening and communicating their options related to screening is critical. Implementation of process and policy changes are urgently needed to sustain access to primary care and return screening to pre-COVID ratesAddressing missed screeningsExpanding screening capacity and improving accessEffective
utilization
of
telehealth
Easing
payment
policies
Slide24CANCER
SCREENING
MESSAGING
Consumer Test Results
Slide25Return to Screening Guide
SCREEENING RESOURCES
Offers four unifying messages for resuming and promoting cancer screening during COVID-19
Level sets on the most recent data, research, and trends (as of October 2020)
Explores the strategic steps needed to best aid national efforts in the resumption and prioritization of cancer screeningIncludes one-pagers that dive deeper into the importance of cancer screening during COVID-19 and provides specific recommendations for breast, cervical, colorectal, and lung screening, as well as HPV Vaccination. https://www.acs4ccc.org/acs-ccc-resources/cancer-screening-and-early-detection/
Slide26Slide27EFFECTIVELY
DELIVERING
CANCER SCREENING MESSAGING DURING THE COVID-19
PANDEMIC
Slide28Slide29ACS Materials
https://www.cancer.org/health-care-professionals.html
Slide30Slide31National Colorectal Cancer Roundtable
https://nccrt.org/resource-center/
Slide32NCCRT Playbook for Reigniting CRC Screening During the Pandemic
SCREEENING RESOURCES
The
colorectal cancer community stands prepared and well-positioned to respond to and overcome the difficult task ahead
This NCCRT playbook reviews data, research, and clinical guidelines available and outlines a path forward for CRC screening and COVID-19.https://nccrt.org/resource/a-playbook-for-reigniting-colorectal-cancer-screening-as-communities-respond-to-the-covid-19-pandemic/
Slide33Get Screened Landing Page
cancer.org/get-screened
SCREEENING RESOURCES
Cancer Screening 101
The quick reference guide includes screening recommendations, questions to ask a doctor, and conversation starters.https://www.cancer.org/healthy/find-cancer-early/get-screened.html
Slide34http://flufit.org/
Slide35Slide36ENGAGING
YOUR
LOCAL AMERICAN CANCER SOCIETY
Presentations and connection to resourcesAccess to provider/staff education materials, CE offerings, & toolkitsCollaborate on provider and patient directed interventions
Quality Improvement consultation to assist with increases in screening rates
For
questions
or
to
get
connected
to
your
local
American
Cancer
Society
staff
partner,
email:
Krista Kirksey
Patient Support
Strategic Partnerships Manager
Krista.Kirksey@cancer.org
Slide37What challenges are your facilities facing with restarting screening?
What opportunities do you see?
Are there any resources shared today that may assist you?
Slide38