Paid media Will it have the resonance and influence you need to best advance your goal Owned media The price tag might be more appealing but will these channels help you reach the decision makers youve identified as your key audience ID: 591300
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Earned media: Can you control how (or if) the story will be reported?
Paid media: Will it
have the resonance and influence you need to best advance your goal?Owned media: The price tag might be more appealing, but will these channels help you reach the decision makers you’ve identified as your key audience?
Your likelihood for success increases when you chose the right channel to deliver your message. Consider how you want your audience to receive and engage your communication.Slide3
87%Percentage of American adults who use the internet.Slide4
90%Percentage of American adults who have a cell phone. 58% have a smart phone.Slide5
74%Percentage of internet users
who use social networks. Slide6
7thThe rank of annual reports as a source of information by engaged Americans.Slide7
“Every year our board asks us why we aren't in NYT or WSJ. The answer to that is easy. We work on systems change! There's nothing sexy about changing systems. The story is in the work our grantees do.”communication LeaderPrivate Foundation Slide8
“I care more about the content and strategy of communication than the tools. I'm passionate about seeing the communication field in philanthropy move away from a fascination with the tools.”Communication LeaderPrivate Foundation Slide9
How do you choose your communication channels?Slide10
What is your social mediastrategy?Slide11
How do you control your message in different channels?