Issues with Current Structure Search Indexing SEO problems Duplication and inconsistency of content Outdated or missing contentdegrees Inability to market individual degrees Jargon Inability for users to shop or search degrees compare programs ID: 129863
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Slide1
Degree Restructuring ProposalSlide2
Issues with Current Structure
Search Indexing (SEO) problems
Duplication and inconsistency of content
Outdated or missing content/degrees
Inability to market individual degrees
Jargon
Inability for users to “shop” or search degrees (compare programs)Slide3
Our Solution: tarleton.edu/degrees
A listing page and repository of:
Associate Degrees
Bachelors Degrees
Masters Degrees
Doctoral DegreesCertificationsAccelerated ProgramsContinuing Education (Future plans)Other Workforce Partnerships (Future plans)
Example:
http://port.ac.uk/courses
/
Slide4
Solving Search Indexing (SEO) Problems
We will be focusing the main promotional content on one site
.
Example
:
Tarleton.edu/degreesTarleton.edu/degrees/bs-marketingSlide5
ImprovementsCustomized
URL’s for each degree will be indexed by the search engines
Keywords unique to each degree
Each page/site will contain content specific to that degreeSlide6
Solving Duplication and Inconsistency of Content
By placing degrees in a centralized location, we will allow all sites access to link to the same content.
Example
:
Business
Administration (BSAS) Degree is offered online, in Fort Worth, Midlothian, Stephenville, and Waco.Slide7
Improvements
All
location sites, Colleges, Departments, and Program sites can link to the same content (degree page) which will be maintained by the academic department responsible for the degree.
Because the content is in one site/page, we will no longer have inconsistent versions of content and multiple content owners/maintainers.
When reorganization happens, we simply relink to degrees offered in that area instead of duplicating content onto a new departmental website. Slide8
Solving Outdated or missing content/degrees
When a degree is added or removed, Web Services can audit the listings for degree availability per the official record (catalog).
Example
:
New
Fashion Design degree is being approved by the proper entities and should be available Fall 2015. Web Services can start the building process to be ready to publish for promotional purposes once approved. Slide9
Improvements
Easier
and more accurate approach to maintaining the information available for degrees being added or removed from the official record.
Because the content is centralized it is easier to remove all existence of an outdated degree
A centralized location for all degree programs will allow better auditing of available content.Slide10
Solving the Inability to market individual degrees
Individual degrees will no longer share pages of content.
Example
:
http://
www.tarleton.edu/afe/undergraduate.html Slide11
ImprovementsEasier
to share/market degree information
Avoiding confusion between degrees.Slide12
Solving Jargon Confusion
Content will be initially called by the degree name, not by the program or department.
Example
:
NCELP
(New Century Educational Leadership Program)Slide13
ImprovementsProspective
students will be able to search for common terms and keywords to find degrees and programs
Can provide clarification on similar degrees that are not organized into the same colleges or departments.Slide14
Solving the Inability for users to “shop” or search degrees (compare programs)
Prospective students will be able to navigate through potential degree options easier
Example:
http://
www.tarleton.edu/mmas/UndergradPrograms.html
Improvements:
Viewing an entire list will allow students to discover different degree options
Suggesting similar degrees on each degree page will help with comparison. Slide15
Questions?
Web Services
254-968-1819
www@tarleton.edu