2017 Market study ToT August 2017 Starts Ends Module 0830 0900 Welcome and introductions 0900 1000 Overview of market study review of training and data collection implementationwork plan and methodology incl ID: 795524
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Slide1
Yemen Market Study
August
2017
Slide2Market study ToT (August 2017)
Starts
Ends
Module
08:30
09:00
Welcome and introductions
09:00
10:00
Overview of market study, review of training
and
data collection implementation/work plan and methodology (incl.
identifying markets,
vendors,and
items)
10:00
10:30
Introduction to Kobo (mobile form, web form)
10:30
10:45
BREAK
10:45
11:15
Roles and responsibilities of Team Leaders
(during training, during data collection, after data collection)
11:15
12:15
Review market study
questionnaire and items
12:15
13:00
LUNCH
13:00
13:30
Role-play
exercise
13:30
14:00
Exercise de-brief
(issues faced during data collection, ways to mitigate, review of questions)
14:00
14:15
BREAK
14:15
14:35
Post-data collection
Data entry (paper form to Kobo), data submission to REACH
15:35
15:00
Common Enumerator and Data Entry Errors
15:00
15:30
Data collection planning, Questions for enumerator training
Slide3Why a joint cash study?2016: cash and/or vouchers were distributed in 13 governorates (80 districts) in YemenLack of data on market prices, supply shortages, community preference and access to cash based assistance, financial service providers’ coverage and modalities
Agencies were each doing their own cash and market assessments with limited geographical coverage
2017: more cash-based programmes, scale up of existing programmes
Slide4Why a joint cash study?Joint cash study’s Technical Assessment Working Group (TAWG): a collaborative partnership among NGOs and UN agencies involved in cash-based responses to collectively understand how markets function throughout Yemen
12 agencies with direct involvement: ACF, ACTED, ADRA, IRC, Mercy Corps, NFDHR, NRC, Oxfam, SCI, UNHCR
(and implementing
partners: INTERSOS, YRC, ADRA), UNICEF, YFCA
Slide5We are all working to complete the same assessment as a group:All partners use the same data collection toolsAll partners use the same data collection methodologyAll partners collect data during the same period of timeAll partners upload their data to the same
KoBo
server
We do this because we believe the data we jointly collect will have value to all of our organisations
What does “partnership” mean?
Slide6Joint cash study: 3 componentsMarket studyPrice and stock information of basic itemsTraders’ supply capacity and constraintCommunity study
Access to market and financial service providers
Familiarity and acceptance of cash-based assistance
Preference for cash-based modalities
Risks and safety issues
Financial service provider study
Overview of existing financial service providers
Capacity and coverage
Types of cash-based modalities offered, e.g. voucher, e-cash
Slide7An exercise to collect price and stock data for basic items in Yemen and information on traders’ supply capacity and constraintsObjective is to cover 20 governorates, 1-2 key/permanent markets per districtMain data collection in
August,
pilot in May
Joint cash study: market study
Slide8Market study: data process
Slide9After the data collection period ends, REACH will:Compile price data from all partnersDo preliminary analysis on the numbers we receiveIdentify odd prices in the data (outliers, possible typos) that may need to be correctedREACH contacts the partner that submitted each of these odd prices and asks them to either 1)
correct the value
or 2)
verify that the original value is correct.
Cleaning the data
Slide10Example of analysis and outputs (REACH Syria)
REACH calculates the distribution of prices collected for each item and highlights changes since the previous month: price increases or decreases, shortages, fluctuations in exchange rates, etc.
Slide11Market study
Slide12Market study13 data collection agencies173 districts, 18
governorates
(except
Hadramaut
,
Shabwah
, Al
Maharah
, Socotra)
3 quotations per item,
34
items & currency exchange rate
Remote
ToT
between Amman and
Sana’a/Aden
Team Leaders/Trainers train
enumerators
Data collection:
13-31 August
Slide13Items we monitor
Basic items:
7
food items and bottled water
4
hygiene items
3 fuel items
1
3
household items
3 shelter
items
/building materials
2
pharmacy items
1 communication item
Other
monitoring:
Currency exchange
rate
Water trucking
Wages
for daily labour (in future)
Legal and administrative cost (secondary data)
Many of these items are part of the
Minimum Expenditure Basket,
which represents the minimum amount of consumable items that an average Yemeni household needs to purchase each
month
Slide14List of itemsWe will go through each item in detail later…
HYGIENE
(6
c
ommodities)
Soap, bar
Washing powder
Towel, cotton
Sanitary Napkin, disposable
HOUSEHOLD
(
1
3
commodities)
Blanket, polyester
Mattress, sponge
Water
Bucket, Plastic
Sleeping
Matt, synthetic yarn
Kitchen Set
- Cooking pot, aluminum
- Pot, aluminum
- Plates, stainless steel
- Cups, stainless steel
- Tablespoons, stainless steel
- Knife, stainless steel blade
Serving
spoon, stainless
steel
Jerry
can,plastic
Jug,plastic
CURRENCY EXCHANGE RATESYemeni Rial / US Dollar / Other Currencies
WATER Water trucking
FUEL (3 commodities)Petrol Diesel Cooking gas
Building Materials (3 commodities)Sheet, plasticPole, woodenPlate, wooden
FOOD & BOTTLED WATER(7 commodities)Wheat Flour Rice, white, medium Oil, vegetableSugarBeans, dried kidney, Salt, iodisedBottled Water
PHARMACY (2 commodities)WheelchairCrutches
COMMUNICATIONS
Phone credit
Slide15Data collection period: 13-31 AugustAll partners must collect all their data during this
period
All data must be submitted to the Kobo server
within
3 working days after the end of data collection
Enumerators may collect data using paper forms, the data can only be accepted if it has been entered
into Kobo web platform
Data collection work plan
Slide16Please be sure you can commit to sending enumerators to all markets you have listed in the data collection planIf you are unable to cover districts to which you’ve committed, due to security issues or other reasons, please inform REACH as soon as possible
Cheng/Mona:
+967 711 200
331 (Yemen),
+962 788 897 218
(IMO)
Data collection work plan
Slide17Kobo Collecting data with KoboCollect (app)
Slide18KoboCollect AppTo get the survey form:• Install the app KoBoCollect
from the Google Play store on your Android device.
• Open
KoBoCollect
.
• The main screen should appear
Slide19KoboCollect AppPress the list button to open "General Settings"
Slide20KoboCollect AppYou will see the following screen. Press URL and enter the link:
https://kc.humanitarianresponse.info/reach_yemen
When you put the link in the URL, press OK.
Slide21KoboCollect AppGo Back to the main screen
Click on "Get Blank Form.“
This may take some time, according to the Internet speed.
Slide22KoboCollect AppSelect the boxes next to “Market Survey August
2017
” and “Market
Survey August
2017 (Water Trucking)”
Click “Get Selected”
Once downloaded, you do not need to connect to the Internet again to fill out the survey.
Slide23KoboCollect AppGo Back to the main screen
Click on “Fill Blank Form.“
In the next screen, click on “Market Survey
August 2017”
For Water Trucking, click
on “Market Survey August
2017 (Water Trucking)”
Slide24KoboCollect AppClick on the list button on the top right and select “Change Language”
Slide25KoboCollect AppTo move to the next question, swipe from right to left
Slide26KoboCollect AppFor some questions, a response is requiredAn error message will come up if you do not submit a responseYou will not be able to proceed with the next questions until you submit a response
Slide27KoboCollect AppMake sure to click on "Save the form and exit" and that "Mark form as finalized" was confirmed
Slide28Items
Slide29Food Items, Bottled WaterWheat Flour Rice (white, Basmati)
Vegetable oil
Sugar
Kidney
beans (dried)
/red
Salt (iodised
)
Bottled water (750 ml = 0.75 Litre)
Slide30Slide31Hygiene ItemsSoap (bar) Washing powderTowel (cotton, 50cm*80cm)Sanitary napkin (disposable)
Slide32Household Items
Blanket (polyester, 1.5m*2.0m)
Mattress (sponge, 1.7m*0.9m)
Water Bucket (plastic with lid and handles, 15
litre
)
Sleeping Matt (synthetic yarn, 1.8m*0.9m
)
Jerry Can, plastic
Jug, plastic
Slide33Household Items
Kitchen Set:
Cooking pot (aluminum, 7
litre
, with lid)
Pot (aluminum, 5
litre
, with lid)
Plate (stainless steel)
Cup (stainless steel)
Tablespoon (stainless steel)
Knife (stainless steel blade)
Serving spoon (stainless steel)
Slide34Slide35Slide36Building Materials ItemsPlastic SheetClear plastic for sealing windows and doors and general uses
Wooden Pole
4cm diameter, 4m length
For construction of temporary wall framing
Wooden Plate
2.5cm x 10cm x 3m length
For securing plastic sheeting and general sealing off
Slide37Fuel ItemsPetrolDieselCooking gas
Slide38Currency, Communication, Pharmacy Currency exchange rate: Yemeni Rial / US Dollar
Phone credit
Wheelchair
Crutches (1 piece)
Slide39Water TruckingWater trucks selling water sourced from motorized borehole, water treatment station, river, other
Water may be chlorinated or not
Usually sold by
1
cubic meter (m
3
) = 1000 Litre
Not
middlemen selling water with jerry cans
Slide40Roles and Responsibilities of Team Leaders
Slide41Responsibilities of Team LeadersBefore data collection: Train enumerators
Ensure
enumerators are thoroughly familiar with the data collection process and the information being elicited by each question
Divide tasks and assign markets to enumerators so that each enumerator knows in advance which
market
they will be collecting data every day
Ensure data collection logistics have been carefully planned
Standardise
name of Market and spelling!
Slide42Example of Market NamesDhi
As
Sufal
السوق المركزي
المركزي
ذي البنوة
ذي بنوا
ذيب بنو
ذيب بنوا
سوق المركزي
Hazm
Al
Udayn
سوق مركز المديرية
سوق مركز المديريه
سوق مركز المدينه
سوق مركزالمديريه (سوق الاثنين)
سوق نجد العدن
سوق نجدالعدن
سوق نقيل
العدن
Slide43Selection of marketA permanent market should have the following characteristics:
Housed in a permanent structure, not a temporary structure where traders bring their stalls for one day.
There should be different types of food and non-food commodities available in this market such as bread, fresh food, canned food, hygiene articles, fuel, gas, etc.
The market’s size should be medium or large: there should be at least
1
wholesaler
within the market.
Populations from smaller villages should be coming to this market to get supplies
.
Slide44Selection of marketFor districts with more than one, select two permanent markets:One “smaller”
market
: 1-5 wholesalers in the market
One “bigger”
market
: 5-10 wholesalers in the market
For
small or rural districts where there are no markets satisfying the definition of “permanent market”, the central market of the largest settlement in the district will be selected for data collection.
Slide45Number of wholesalers in the marketDifference between wholesalers and
retailers
– depends on item type
Wholesalers
tend to be an intermediary between producers and retailers. They buy and sell in
bulk.
Retailers
buy products from producers or wholesalers and sell them to consumers
Slide46Selecting traders for interviewPrioritize r
etailers
since we are interested in the price faced by
consumers
, our potential cash transfer beneficiaries
Price difference when buying in bulk
Poorer families might not have large amounts of cash to purchase in bulk
Only interview
wholesalers
if they typically sell to regular consumers too (not only to retailers or
other wholesalers
)
U
se direct observation, see if there are many regular consumers in the shop
Judge by the
Minimum
Quantity Sold by, e.g. 10 Kg rice is normal to buy for a family, but 50 Kg of sugar?
Slide47Allocation of markets
Day
Market by Enumerator Team
Market by Enumerator Team
Sunday
Market 1
Enumerator 1
Enumerator
2
Enumerator 3
Enumerator 4
Market
2
Enumerator 5
Enumerator
6
Enumerator 7
Enumerator 8
Monday
Market
3
Enumerator 1
Enumerator
2
Enumerator 3
Enumerator 4
Market 4Enumerator 5Enumerator 6Enumerator 7Enumerator 8Tuesdaytraveltravel
Wednesday
Market 5
Enumerator 1
Enumerator 2
Enumerator 3
Enumerator 4
Market 6Enumerator 5Enumerator 6Enumerator 7Enumerator 8For example: 4 enumerators per market, 2 markets a day
Slide48Allocation of items/tradersAllocate work
equally between all enumerators of each market
Some interviews take longer than others, e.g. trader has more items, difficulty in finding trader for specific item
Ensure each trader is interviewed only once by 1 enumerator
If a trader sells more items, record the prices and stock levels for
all items
Enumerators can adjust allocation depending on item availability in market
Start for example by item group, adjust as you go along…
FOOD
& BOTTLED WATER
(6 commodities)
Wheat Flour
Rice, white, medium
Oil, vegetable
Sugar
Beans, kidney,
Salt,
iodised
Water, bottled
HYGIENE
(
4
c
ommodities)
Soap, bar
Washing powder
Towel, cotton
Sanitary Napkin, disposable
HOUSEHOLD
(11 commodities
)
Blanket, polyester
Mattress, spongeKitchen Set- Cooking pot, aluminum- Pot, aluminum- Plates, stainless steel
- Cups, stainless steel- Tablespoons, stainless steel- Knife, stainless steel blade- Serving spoon, stainless steelWater Bucket, PlasticSleeping Matt, synthetic yarnJerry
can,plasticJug,plastic
CURRENCY EXCHANGE RATESYemeni Rial / US Dollar / Other Currencies COMMUNICATIONS
Phone credit FUEL (3 commodities)Petrol Diesel Cooking gas
SHELTER (3 commodities)Sheet, plasticPole, woodenPlate, wooden
PHARMACY (2 commodities)WheelchairCrutchesWATER Water trucking
Slide49Allocation of items/traders
Item
Quotation
1
Quotation
2
Quotation 3
Wheat
flour
Rice
Vegetable oil
…
…
…
Wheelchair
Not
Available
Not
Available
Bring a checklist
ensure all items have been covered by both enumerators in each market, including marking
“Not Available” for missing quotations
ensure each items have at least 3 quotations (where possible)
enumerators can check in on each other during data collection to reallocate items/traders for interviewTeam Leaders keep track of missing items during data collection
Slide50Responsibilities of Team LeadersDuring data collection: Supervise the data collection process
Ensure enumerators are spread out, selecting the right KI/items and following enumerator guidelines
Ensure daily/frequent submission of forms or data entry (from paper form) to Kobo platform to reduce risk of data loss
Conduct a daily debriefing with enumerators (face/face, phone)
discuss strengths and weaknesses of data collection
compare findings, views and impressions
gather observations or concerns not captured in data collection form
consider reliability of KI and interviewers
include information in debriefing with REACH staff
End-of-the-day debriefing with REACH staff (phone)
Slide51Responsibilities of Team LeadersAfter data collection:Ensure the correct submission of all forms to Kobo platform
Supervise data entry from paper form if necessary
Report back to REACH on all issues raised during data
collection
Respond to REACH request for clarification on potential data errors
Slide52What to do as an enumerator
Slide53Be aware of the surroundings and conduct the interview in a safe place Introduce yourself/team and ask for permission to conduct interviewEnsure people understand why they were asked to participate and what will be done with the information they share
*Do not raise expectations
Record metadata (such as date, location of interview, information of the interviewee, etc.) for each
participant
During data collection
Slide54If using a data collection device (e.g. phone/tablet), explain what it is and how it works Take notes if there has been a problem/misunderstanding with a question
difficulty in finding specific items
a difference between what has been observed and trader’s response
inform Team Leader/REACH during the end-of-the-day debriefing
During data collection
Slide55If the trader is uncomfortable with the questions, do not insist they answerBe consistent:Use the same methods in each market
Record data consistently and highlight obvious differences that stand out
Don’t induce particular answers by helping an interviewee to respond
Allow traders to ask questions during and at the end of the interview
During data collection
Slide56Role-play exerciseInterviewing “traders in a local market”
Slide57Role-play exerciseSelect a role-play partnerHave at hand your
KoboCollect
(mobile) form or paper form
Select
4 “trader types”, e.g. food vendor, phone shop trader, pharmacy store owner, petrol station owner, water truck owner
Take turns interviewing each other with one of you role-playing as the trader
For
KoboCollect
, remember to
Submit
the forms
Return to seats for debriefing
Slide58Role-play exercise: debriefIdentify issues/problems faced during data collectionSuggest solutions/ways to mitigate problems during actual data collectionReview questions:
Did you while role-playing as a trader understand
the questions
and item specifications correctly
?
Did you have to add additional clarification?
Do you have any suggestions on revising the questions, including adding
hints to help traders answer the questions?
Slide59KoboData entry from paper form to web form
Slide60Kobo Web Form“Choose language” from “default” to “Arabic”
Slide61Kobo Web FormData entry from paper form to Web FormOpen web browser and go to this URL for Market Survey:
https://ee.kobotoolbox.org/x/#Y6ZZ
And this URL for
Water trucking
:
https://ee.kobotoolbox.org/x/#Y6ZS
Slide62Kobo Web FormFor some questions, you will need to provide a responseKobo will prompt you if you have missed some questions with required response
Slide63Kobo Web FormFor some questions, there are restrictions on the response, e.g. the quantity of vegetable oil sold must be greater than zero litre
Slide64Kobo Web FormAfter completing the survey, make sure you click “Submit” button at the end of the page
Slide65Kobo Web FormIf some of the questions with required responses have not been filled, you will not be able to submit the web form
Slide66Common Enumerator and Data Entry Errors
Slide67Quantity SoldDoes your shop currently sell Bottled Water? Yes/NoWhat is the cheapest brand for Bottled Water? _______Is it sold by
0.75 litre
bottle? Yes/No
If No, write the quantity that it is sold by (in
Litre
):
______
Write the current price for the quantity specified in
Litre
?
(YER): _________
325 ml = 0.325 Litre
500 ml = 0.5 Litre
1000 ml = 1 Litre
Slide68Quantity SoldDoes your shop currently sell Salt (iodised)? Yes/NoWhat is the cheapest brand for
Salt (iodised)?
_______
Is it sold by
1 Kilogramme
?
Yes/No
If No, write the quantity that it is sold by (in
Kg
:
______
Write the current price for the quantity specified in
Kg
?
(YER): _________
1 Kilogramme = 1000
g
ramme
0.5 Kilogramme = 500
gramme
0.25 Kilogramme = 250
gramme
Slide69Quantity SoldDoes your shop currently sell Soap (bar)? Yes/NoWhat is the cheapest brand for
Soap (bar)?
_______
Is it sold by
100
Gramme
?
Yes/No
If No, write the quantity that it is sold by (in
Gramme
:
______
Write the current price for the quantity specified in
Gramme
?
(YER): _________
1 Kilogramme = 1000
g
ramme
0.5 Kilogramme = 500
gramme
0.25 Kilogramme = 250
gramme
Slide70Quantity SoldDoes your shop currently sell Washing powder? Yes/NoWhat is the cheapest brand for Washing powder
?
_______
Is it sold by
100
Gramme
?
Yes/No
If No, write the quantity that it is sold by (in
Gramme
:
______
Write the current price for the quantity specified in
Gramme
?
(YER): _________
1 Kilogramme = 1000
g
ramme
0.5 Kilogramme = 500
gramme
0.75 Kilogramme = 750
gramme
Slide71Quantity SoldDoes your shop currently sell Sanitary napkin (disposable)? Yes/NoWhat is the cheapest brand for
Sanitary napkin (disposable)?
_______
Is it sold by
1 Piece
?
Yes/No
If No, write the quantity that it is sold by (in
Piece
:
______
Write the current price for the quantity specified in
Piece
?
(YER): _________
1 piece?
Usually sold in
1 packet
which can have:
10 Pieces
16 Pieces
etc
Slide72Quantity SoldDoes your shop currently sell Tablespoon (stainless steel)? Yes/NoWhat is the cheapest brand for Tablespoon (stainless steel)
?
_______
Is it sold by
1 Piece
?
Yes/No
If No, write the quantity that it is sold by (in
Piece
:
______
Write the current price for the quantity specified in
Piece
?
(YER): _________
1 tablespoon?
Or it can be many tablespoons in
1 packet
with:
5 Pieces
12 Pieces
etc
Slide73Quantity SoldFrom which source do you primarily get water? Motorized borehole / Water treatment station / River or stream / OtherIs the water you distribute chlorinated? Yes/No
Is
the water sold by
1 cubic meter (m
3
)
?
Yes/No
If No, write the quantity that it is sold by (in
m3 or Litre
:
______
Write the current price for the quantity specified in
Litre
?
(YER): _________
0.001 m3 = 1 Litre
0.01 m3 = 10 Litre
1
m3 = 1000 Litre
Slide74Common data entry mistakesForgot to insert or mistake in data entry for Quantity Sold, e.g. “1” Kg instead of “50” Kg of rice
“
100
gramme
” instead of “
1000
gramme
”
“240 YER” instead of “2400 YER”
Buy price of foreign currency is higher than sell price