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Copyright 2007 by Prentice Hall Copyright 2007 by Prentice Hall

Copyright 2007 by Prentice Hall - PowerPoint Presentation

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Copyright 2007 by Prentice Hall - PPT Presentation

Chapter 10 The Family and Its Social Class Standing MKT 344 Faculty NNA Chapter Outline What Is a Group Categories of Reference Groups Selected ConsumerRelated Reference Groups Reference Group Appeals ID: 741773

groups family group reference family groups reference group consumer product service consumers member cultural life cross analysis influence person

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