Fall 2009 Vanderbilt University Who is Watching Top Ten VU Sites 2010 DNS Total Bandwidth Spikes Popular Sites matthallvanderbiltedu 2 March 2010 79000000 Facebook Queries Social Networks 2005 2009 ID: 437061
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Matthew Jett HallFall 2009
Vanderbilt University
Who is Watching?Slide2
Top Ten VU Sites 2010DNS TotalBandwidth SpikesPopular Sitesmatt.hall@vanderbilt.edu2
March 2010: 79,000,000
Facebook
QueriesSlide3
Social Networks: 2005 - 200979% of American adults used the internet in 2009, up from 67% in Feb. 200546% of online American adults 18+ use a social networking site; up from 8% in 05 73% have a Facebook account14% have an account on LinkedInmatt.hall@vanderbilt.edu
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Pew Internet Lifematt.hall@vanderbilt.edu4Slide5
Personal – Professional 1900 - 2003 Distinctmatt.hall@vanderbilt.edu5ProfessionalPersonalSlide6
Personal – Professional 2010 Convergencematt.hall@vanderbilt.edu6ProfessionalPersonalSlide7
ReputationWhat is reputation?“Reputation is the general opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an organization. It is an important factor in many fields, such as business, online communities or social status, and includes the social connotations associated with an individual's name” Source: http://en.wikipedia.org/wiki/Special:Search?search=reputationHow do these reputations form?
Social interactionsProfessional interactions
Rating systems
Out of context information
By people with varied backgrounds and interests in your health and welfare
Search engine rankings
Do reputations matter in
Your personal life?
Your professional life?
matt.hall@vanderbilt.edu
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Who Am I?We take on many social personasPersonalProfessionalExtracurricularWe take on many personas that potentially overlapSocial NetworksPhoto and File SharingSMS Messages & Electronic MailInstant Messaging
VoIP: Skype, Verizon Web CallingOn-Line GamesCorporate and Institutional systems
Blogs and podcasts
Personal and hobby websites
Web publications
Publishing and interactions in these arenas impact your personal and professional reputation.
Who are we to whom and when are we that person to the world?
Can we assume the right to publish what we want without repercussion?
Can we assume that people don’t monitor our “private” lives?
Can we assume a distinction between the professional and personal space?
Can we also assume that life is not fair?
Can we truly maintain an expectation of privacy?
matt.hall@vanderbilt.edu
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Who? What? When?matt.hall@vanderbilt.edu9Technology and Web 2.0 blog
Does it merge personal and professional?
Is it just work?
Is it just personal?
Who owns the images?
Is Vanderbilt impacted if I say or do something stupid?
I took this picture in White Plains, New York at IBM Briefing center. Trip was at Vanderbilt expense, I pay for the blog, but it was transmitted on a Vanderbilt phone and email. Who owns it? Who is responsible?Slide10
Expectation of Privacy?Self DisclosureVU The Diva Experimentmatt.hall@vanderbilt.edu10Slide11
Self Disclosurematt.hall@vanderbilt.edu11Slide12
Employers Interested?“At New York University, recruiters from about 30 companies told career counselors that they were looking at the sites…”“When a Risque Online Persona Undermines a Chance for a Job” New York Times June 11th, 2006"Sometimes these sites are better than the resumes because we figure out what a person is really like," said Jeff Benjamin, interactive creative director with Crispin Porter + Bogusky, a Miami advertising agency whose clients include Volkswagen and Burger King.Not All Profiles Click With Employers; Tampa Tribune. Apr 25, 2006. pg. 1“Others have warned that prospective employers are trolling Facebook, and that when they have a choice between the applicant pictured in his boxers hoisting a beer bong and the one who is not, they are likely to hire the latter.
““Now we're vamping for Big Brother” , The Charleston Gazette. Jun 8, 2006. pg. 4.A
matt.hall@vanderbilt.edu
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Smokin Blunts and Moonin’Consulting company in Chicago Wanted to hire a summer internThe company's president went online to check on a promising candidate who had just graduated from the University of Illinois. “..a popular social networking site, the executive found the candidate's Web page with this description of his interests: ''smokin' blunts'' (cigars hollowed out and stuffed with marijuana), shooting people and obsessive sex, all described in vivid slang.”No offer extended“When a Risque Online Persona Undermines a Chance for a Job” New York Times June 11th, 2006CU Student Moons the Camera
“A CU student who posted a a picture of himself mooning the camera on FACEBOOK.COM… never imagined it would become fodder during an internship interview.” The Coloradan February 6th, 2006
matt.hall@vanderbilt.edu
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Delta Airlines: Queen of the SkyDelta Airlines Flight Attendant- journalspace.com“It was not until the meeting with human resources and my supervisor on Wednesday, Oct. 6, that I learned the official reason for my suspension: "inappropriate" pictures. The unofficial reason (implied through an intimidating interrogation): blogging.”This is one of the inappropriate pictures of her in uniform on the aircraft -- you be the judge on the restmatt.hall@vanderbilt.edu14Slide15
The Free Advice from MattIf you advertise, people will form opinions. I support your right to do what you want and think how you want.I want you to think about consequences of the way you express yourself.Should you have an expectation of privacy? Is it self disclosure?Be cognizant of reality – not personal ideas of fairness.First Amendment for You? I am not a lawyer, but I understand the value of reputation.The court of reputation may not be forgiving of your privacy or protected speech.
Dismiss the opinions of others at your own peril, not theirs.Manage Your Personal On-line ReputationCircumspection
Assume it will be seen, read, heard, or watched by all the people you would rather not (Mom, Grandpa, Boss, Significant Other, Ex-Significant Other)
matt.hall@vanderbilt.edu
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VU Policy AUPHR-25Social Media Toolkitmatt.hall@vanderbilt.edu16Slide17
E-DiscoveryFederal and TN E-DiscoveryLaw EnforcementHRDiagnosticData: 2Q10matt.hall@vanderbilt.edu17Slide18
ReferencePew Internet Life ProjectElectronic Frontiers Foundation Bloggers Rights: http://www.eff.org/bloggers/lg/EFF Student Blog FAQ:http://www.eff.org/bloggers/lg/faq-students.phpProQuest (access provided through the Jean and Alexander Heard Library)“When a
Risque Online Persona Undermines a Chance for a Job New York Times June 11th, 2006“Online persona can ruin your shot at that job” Alan Finder. Seattle Times. Seattle, Wash.: Jun 11, 2006. pg. A.1
“Not All Profiles Click With Employers”; RICHARD MULLINS. Tampa Tribune. Tampa,
Fla.:Apr
25, 2006. pg. 1
“Now we're vamping for Big Brother” , The Charleston Gazette. Jun 8, 2006. pg. 4.A
trends.google.com
Vanderbilt AUP:
http://www.vanderbilt.edu/info/computing-aup/
Vanderbilt HR-25:
wikipedia.org
Blogsafety.com
matt.hall@vanderbilt.edu
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