Mundane to Monumental ACCE 2016 Annual Conference Hosted by Rick Kern MixIt Marketing Wendy Watkins Mind Body amp Business Mundane Monumental Who are these folks Overview Begin with the end in mind ID: 550240
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Taking Sponsorship from Mundane to MonumentalACCE 2016 Annual Conference
Hosted by:Rick Kern – MixIt MarketingWendy Watkins – Mind, Body & BusinessSlide2
MundaneSlide3
MonumentalSlide4Slide5
Who are these folks?Slide6
OverviewBegin with the end in mind.
Why do sponsors sponsor?Who fits? Where do you find them?How do you make them happy and retain them?Slide7
Begin with the end in mind
What is your financial goal with sponsorship?
What
are the qualities of your ideal sponsor?
What
systems work best for you and your sponsors?
How can you be your best to attract ideal sponsors?Slide8Slide9
Why do Sponsors Sponsor?Media, public relations opportunitiesSocial & corporate responsibility – support communityEmployee and executive engagementPromote brand, product launch,
market expansionNetworkingBuild their business – direct sales opportunities?Because they like the benefits you’re offering!Slide10Slide11
Who fits?- It’s OK to say NO!The sponsor benefits that you’ve determined support your mission are aligned with sponsor’s marketing/community investment goals
Companies that can help you promote your objectivesCompanies that invest fully in the partnership Companies that take advantage of their benefitsSlide12Slide13
Where do you find them?Always keep an eye out in the market – media (traditional and social), who’s coming/who’s active/who’s new?“Borrow” ideas from local/regional chambers and your peers
Use industry-specific sponsor resources (IEG at sponsorship.com, Sponsor Park, local industry lists, Sponsorship Insights Group linkedIn group, use an agency) Leverage your relationships…all relationships!Maintain marketing/communication agency relationshipsSlide14Slide15
Make them happy and get them to return!Customize and be flexible and creative with ideas
OVER deliver on benefits contractedMake it easy for them and make them look goodOffer ownership to sponsors – a program, event, process, asset that they ownConsistent and timely communication, not just when their payment is late!Be a resource to themRecap reports/thank youSlide16
Putting the pieces of the puzzle together.-Count off into groups of 6.-Each group go to your flip chart page.
-Take 3 minutes and write down your ideas.-When you hear the beep, move to the right for 3 more minutes of brainstorming.TOPICSWhat special deliverables, tricks, ideas have you used to retain sponsors?What have you done to successfully customize a sponsorship to fit your needs and a sponsors’ needs?What do you do to recap and report back to a sponsor?Where have you found most success locating new sponsors?What is your response to a potential sponsor when you get a no?What system do you use to successfully track sponsor leads, potential sponsors, sponsors in process, contracted sponsors, benefits/deliverables, and past sponsors?Slide17
In ReviewBegin with the end in mind.
Why do sponsors sponsor?Who fits? Where do you find them?How do you make them happy and get them to return?Slide18
MundaneSlide19
Monumental