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Social Network Analysis Social Network Analysis

Social Network Analysis - PowerPoint Presentation

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Social Network Analysis - PPT Presentation

For Dummies Yanne Broux DH Summer School Leuven September 8 2015 Terminology Useful sources AL Barabási Linked The Science of Networks Cambridge 2002 S Borgatti et al ID: 524607

adjacency matrix mode attribute matrix adjacency attribute mode ties social spaghetti asymmetric networks weighted binary nodes symmetric broux nodelist

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Slide1

Social Network Analysis

For Dummies

Yanne

Broux

DH Summer School

Leuven, September 8 2015Slide2

TerminologySlide3

Useful sources

A.-L.

Barabási

,

Linked: The Science of Networks

(Cambridge, 2002)

S.

Borgatti

et al.,

Analyzing Social Networks

(L.A., 2013)

Y.

Broux

& S.

Vanbeselaere

,

Six Degrees of Spaghetti Monsters

(spaghetti-

os.blogspot.com

)Slide4
Slide5

Basics

Node (vertex)

Edge

(tie)

Undirected

Directed

Weighted (valued)Degree: how many edges to a nodeUndirected: count edgesDirected: indegree vs outdegree

A

B

C

D

E

FSlide6

Data managementSlide7

Adjacency

matrix

Symmetric

,

binary

e.g.

who knows who Symmetric, weighted

e.g. distance between placesSlide8

Adjacency

matrix

Asymmetric

,

binary

e.g. choose 3 friends to sit withAsymmetric, weighted

e.g. number of emails sent to colleaguesSlide9

One

-mode

vs

two

-mode

1-mode: direct ties between actors (= adjacency matrix)2-mode: ties between different entities (= affiliation matrix)Slide10

Adjacency

vs

attribute

matrix

Adjacency matrix: only records ties between nodesAttribute matrix: each column is different attribute of the nodes (gender, role, ethnicity, status, …) = ‘nodelist’ (vs ‘

edgelist’)Slide11

Attribute matrix (nodelist)