Louisiana Tech University February 27 2016 Photo by Fabian Bromann Creative Commons Attribution License httpswwwflickrcomphotos21973119N00 Created with Haiku Deck ROC Business Model Canvas ID: 669843
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Slide1
STEM Discovery Challenge
Louisiana Tech
University
February 27, 2016Slide2
Photo by Fabian Bromann - Creative Commons Attribution License https://www.flickr.com/photos/21973119@N00
Created with Haiku DeckSlide3
R.O.C.
Business Model Canvas
Market
Branding/Identity
Funding
Business Model
PitchSlide4
Photo by stevendepolo - Creative Commons Attribution License https://www.flickr.com/photos/10506540@N07
Created with Haiku DeckSlide5
Photo by GotCredit - Creative Commons Attribution License https://www.flickr.com/photos/30576334@N05
Created with Haiku DeckSlide6
Photo by Matthias Rhomberg - Creative Commons Attribution License https://www.flickr.com/photos/33772123@N03
Created with Haiku DeckSlide7
Business Model CanvasSlide8
Value Proposition
What game challenge are you building, for who, and what problem does it solve?
Get out of the building
Learn what pains and gains the customer has
Your solution solves a
major customer problem/needSlide9
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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ext
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What is the Value Proposition for your Race Obstacle Challenge Event?Slide10
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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Is it the experience?
What about the opportunity to learn and compete with like minded students?Slide11
Customer Segments
Who are your customers and why would they buy?
Is the buyer the user?Slide12
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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ext
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Who are the customers for your ROC Event?Slide13
Channels
How to reach your customers
How does the product/service get to the customer?
Determine distribution channel (virtual or physical)Slide14
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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How to reach the customers who will most likely attend your ROC event?Slide15
Customer Relationships
How do you get, keep, and grow customers?
Paid
Public Relations
Advertising
Attend Trade Shows
E-mail
Search Engine MarketingEarnedSpeak at conferencesBlogsGuest articlesSocial MediaWord of MouthSlide16
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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ext
,
What type relationships do your customer segments expect? Online contact? Yearly/monthly basis?Slide17
Revenue Model
How does the company make money from each customer segment?
Pricing
For what Value is the customer paying?Slide18
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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ext
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For what VALUE are ROC Event customers really willing to pay?
What do they currently pay for entertainment competitions?
How does revenue stream add up?Slide19
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
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Sale of Products?
Ticket sales?
Entry fees?
T
icket sales $
Entry fees $
T shirt sales $_____
TOTAL
$
Slide20
Partners
Who are the key partners and suppliers needed to make the business model work?
Key partners
What key activities do they perform?Key suppliersWhat are we buying from them?Slide21
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
Who are the ROC Event Key Partners?
Suppliers?
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,Slide22
Resources, Activities, Costs
What are the most important assets required to make the business model work?
Physical: machines, vehicles
Financial: raising money, creditHuman: programmers, designers, managers
What are the costs to operate the business model?
Fixed: rent, machinery
Variable: wages, utilities, materialsSlide23
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
ROC
04-Jan-2013
Iteration #1
What activities must you complete before ROC event?
What resources will you need?
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Cost of Sales:
Construct Course $
Rent Location $
Advertising $
T Shirts
Slide24
Cost Structure
Revenue Streams
Key Partners
Key Activities
Key Resources
Value Proposition
Customer Relationship
Channels
Customer Segments
The business model Canvas
XYZ Company
04-Jan-2013
Iteration #1
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The LINK for this PPT Business Model Canvas is on the ROC Resource LINK Page
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Brainstorming Rules from IDEO
Defer judgment
Encourage wild ideas
Build on the ideas of others
Stay focused on the topic and process….
seriously focused
One conversation at a time
Be visual Go for quantity Stick to the rules!Work quickly and List the ideas!No idea is refused!