Occupy it Catherine Zhou Osmond Li Competition Monopoly Their products is all about several businessmen and women try to buy as much buildings and stocks to earn money they can to being the richest to fight with others business ID: 500901
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Slide1
The most popular board game in 2012 will be….
Occupy it!
Catherine Zhou
Osmond LiSlide2
Competition—— Monopoly
Their products is all about several businessmen and women try to buy as much buildings and stocks to earn money they can to being the richest to fight with others’ businessSlide3
Marketing Mix
Product- Broad games that related with business, easy to playPlace- Supermarket, InternetPrice- $5-$10Promotion- Magazines , Radio , Newspaper… etc.Slide4
Detailed Description
It was the game that related with Lakeshore. The basic idea is try to occupied as much classroom as they can and use them to make profits since there will be students who take the class and they must pay for it. Other places like the dining hall ,gym and swimming pool will also be include. There are usually four people in this game and they use dice to decide how
many steps to go. Each player will get $200 at the beginning. Bank will be the place to save money and get your money out. Slide5
Detailed Description
There are also place such as principal’s office to make you stuck in here for a round or your parents must come to school for a formal talk and it will make you stuck three round. There will be a section called chance, in this section there will be something good or something bad. Another tool that the player can use is card, there all lots of cards with different function, for example, raise the payment of specific classroom.Slide6
Marketing Mix
Product- A broad game that is Lake shore related Place- Internet, Broad game shop, School shop
Price-$5
Promotion- School website, newspaper, posters
Slide7
Demographics
It basically focus on teenagers between 12-18 and especially focus on people who have the relation with Lake Shore.People who are interested in business may like to try to play it. Slide8
Psychographics
Since most of the customers will be the students here in Lake Shore, they will expect
the price to be not too high. It will also be required to be easy to carry with them, so
that they can play here in school.Slide9
Geographics
Lake Shore Public School
And the community around it!Slide10
Product Licensing
ExampleMy project----- “Occupy it ”need to get the license give by Lake Shore Public High School. Since they game use the map of the school as the map of the game.Slide11
Type of competition
BOTH PRICE AND NON-PRICE COMPETETITION
Our product will make in a high quality and its price won’t be much higher than prime cost since out target market is student. Slide12
The Role of government
During the whole process of marketing this product, the government can be both positive and negative. The creator can ask government for patent to protect his/her profit.If the game is liked by many people, government will encourage business people to invest it.
If the product just located at the opposite side of the government. They government will simply set up some laws that used to limit the circulate of the game.Slide13
economic importance
The economic situation is very important to the product since it will influence people’s plan to purchase items. For example, if there is a family with four family members and the father suddenly lose his job because of the economic down turn. Their children may not get much chance to buy the board game they want to play. Because their parents also need use the same amount of money to pay for electricity, water…etc.Slide14
Which factors of production are important?
Factor 1: Design The wrapping of the board game must be attractive and catch people’s interest. And the design inside should be clear and outstandingFactor 2: Quality
This board game are designed to be used by many people and long-lasting.Slide15
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