NEC Birmingham brings together We provide every young person with the chance to unlock their potential and get excited about the world of work Through handson experiential activities and skills competitions ID: 490284
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Slide1
17–19 November 2016
NEC Birmingham Slide2
brings
together
We provide every young person with the chance to unlock their potential
and get excited about the world of work
Through hands-on experiential activities and skills competitions
we help shape their futures and transform their lives
2Slide3
Champions
and
drives
excellence in industry
and
education
Runs local and regional competition activities
Holds national finals at The Skills ShowPrepares competitors for international skills competitions
The nation’s largest skills and careers eventAttracts over 75,000 visitors annuallyOffers hands-on experiences that inspire young people to
explore careers
3
brings
together Slide4COMPETITION CYCLESlide5RAISING QUALITY AND STANDARDS
Champions and drives excellence in industry and educationNational finals at The Skills ShowOpening and closing ceremonies – medal
presentationsRising average finalist scores277 medallists - 77 highly commendedCompetitors prepared for international finalsSlide6THE SKILLS SHOW IN 2015
78,324
attendees
42
Have a Go experiences
120
Spotlight talks from real people doing real jobs 58 WorldSkills UK national competition finals 671 competitors 105 Showcase talks 150 employers 75 FE CollegesSlide7
WHY THE SKILLS SHOW?
7
78,324
ATTENDEES AT
THE SKILLS SHOW 2015
APPRENTICESHIPS
AND
RECRUITMENT
THOUGHT
LEADERSHIP
AND SHARING BEST PRACTICE
BRANDING
AND
PROMOTION
DEMONSTRATE
COMMITMENT
TO GOVERNMENT’S SKILLS AGENDA
CSR
Networking opportunities
WITH OVER 200 SPONSORS AND PARTNERS
AWARD
WINNING
PR AND MEDIA
INNOVATION
SHOWCASE
WHY THE SKILLS SHOW?
ACCESS TO
DECISION MAKERS,
TEACHERS &
PARENTS
ACCESS TO
A DIVERSITY OF TALENT
RAISE THE PROFILE OF
YOUR
COMPANY & SECTORSlide8
MARKETING REACH
14 direct mails
with a circulation of
8,500
with a circulation of
357,794
Online banner adverts
in
First News Times Education SupplementFE WeekAcademies Week Six print advertsinFirst NewsFE WeekAcademies Week
Advertorials in
Teach PrimaryTeach SecondaryEarned marketing across educational associations, youth organisations,
local authorities
200 emailsSlide9MARKETING AND PROMOTION
Extensive coverage on BBC Breakfast on Thursday 19th Mentions on BBC 2 and BBC 1 NW / SE and Steve Wright Show on Radio 2
6 hours of live radio coverage on BBC WM from the show on Thursday and SaturdayCoverage ran or placed to run in the future with all national press titles Ran advertising (pre-show and during) in Daily Telegraph, Independent and the Guardian
Ran radio adverts (pre-show and during) across Heart FM in the West Midlands, including online homepage takeovers and
competitionsSlide10MARKETING AND PROMOTION
During November, our social media presence reached a potential audience of 11m people. We generated 8.5k interactions with over 4.7k unique usersOn Thursday 19th November #TSS15 was trending on Twitter as the sixth most popular topic in the UK
Extensive celebrity engagement from Steph McGovern, Will Greenwood, Theo Randall, Nicky Clarke and Theo PaphitisFE
Week dedicated supplement published - 27
th NovemberSlide11VISITOR BREAKDOWN IN 2015
Thursday 39% Friday 35%
Saturday
26% Slide12VISITOR BREAKDOWN IN 2015
Female
47% Male 53% Slide13VISITOR BREAKDOWN IN 2015
Colleges 41% Schools 59% Slide14
14
AUDIENCE BREAKDOWN IN
2015
40%
27%
12%
7
%5%5%4%
Aged 13-16
Aged 16-18
ParentsTeachers
Aged 19-24Under 13
Aged 24+Slide15
WHY THE SKILLS SHOW?
94%
of
YOUNG PEOPLE
say the show was
enjoyable
or
very enjoyable
IMPACT ON
KNOWLEDGE OF VOCATIONAL EDUCATION
YOUNG
PEOPLE’S
knowledge of vocational education
INCREASED
by
14
percentage points
59
%
of ADULTS say their knowledge of vocational education
INCREASED
THE SKILLS
SHOW
IMPACT
86%
of
ADULTS
say they were
quite satisfied
or
very satisfied
with the show
66%
of
ADULTS
feel more able to advise
YOUNG PEOPLE
on vocational opportunities
HAVE A GO
experiences have the
greatest impact
on the likelihood of
YOUNG PEOPLE
to pursue vocational education
Almost
ALL
(97%) of
YOUNG PEOPLE
are likely to undertake some form of action post-show
[seek work experience, seek further advice from a parent/teacher or undertake further research]Slide16
16
“The Government is proud to support this event.
This
[event
]
is going to be a huge experience for so many young people. It’s going to be inspiring to them all.”
Sajid Javid, Secretary of State for Business, Innovation and Skills “There’s
never been a more important time for the entire nation and each individual to be focused on the skills needed to build a successful career.”Nick Boles, Minister of State forSkills and EqualitiesTESTIMONIALSSlide17
17
NEW
SECTORS NAMES 2016
Construction
&
I
nfrastructure
IT & Enterprise
Hospitality & Lifestyle
Engineering & Technology
Media & Creative
Slide18
18
PARTNERSHIP LEVELS
Presenting sponsor
Lead sponsor
Industry
p
artner
Official
e
xhibitor
Have a Go
Feature
e
xhibitorSlide19
OPPORTUNITIES
per m2 Slide20FEATURE EXHIBITOR
PACKAGE Provide an interactive and immersive representation of your
industry50m2 pre-built, designed, branded space Lights, Electric, Carpet, and stand design includedlogos and graphic included in the packagePrime location in the Hub - key part of visitor journeyFeatured in the show guide
Website
logo and listingCSR and employee engagement opportunity via our Volunteer ProgrammeFree use of all event photographyTickets to opening and closing event
Networking, business development & corporate hospitalitySlide21
21
2016 Building LAYOUTSlide22THE SKILLS SHOWSlide23THE SKILLS SHOW
Find
a Future | Floor Four | 157-197 Buckingham Palace Road | London | SW1W 9SP
T +44 (0)845 475 1500 | E
aknight@findafuture.org.uk
Andy Knight Business Development Manager