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Dayakar Rao IIMR OnBehalf of SEDP Consortium IIMR ICRISAT ILRI amp PJTSAU 17 18 March 2015 Enhancing Export Opportunities of Sorghum Value added Products from India Production amp Supply ID: 602017

sorghum amp technologies products amp sorghum products technologies export development quality market farming standards international trade cultivars strengthen farmers

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Slide1

By

Dr Dayakar Rao, IIMROn-Behalf of SEDP Consortium(IIMR, ICRISAT, ILRI & PJTSAU)17 -18 March 2015

Enhancing Export Opportunities of

Sorghum Value added Products from

IndiaSlide2

Production & Supply

Lack of consistent, uniform quality of grain supplies Logistics and marketing costs are high due to scattered productionHeavy subsidy to competing crops like paddy and wheat Acceptability of seed variety High cost of productionMarketingLack of demand for Indian Sorghum Products Lack of Internationally accepted standards products and Variants Poor Export Market information & ChannelsBranding and Quality Bi-lateral and multilateral free trade agreements PoliciesInformation on Import- export policies of country Liberalized government agricultural and trade policies The adoption and enforcement of intellectual property rightsElimination of phytosanitary constraints Technology Unavailability of Suitable processing technologies & machineries of International standards. Lack of long-term storability of flour made from grainPoor image of sorghum and millets among

consumersNutritional myths –high content of tannins, poor digestibility

Grain molds

Major Constraint Supply Chain & Backward integration

Constraints in utilization for trade in sorghum:Slide3

Industrial Processers

Feed Manufacturer

Commodity Exporters

Food Processors

GoI

APEDA,

MoFPI

,

MSME, DAC

 

Funding Agencies

MoFi

(NABARD

), EXIM

 

Promoting R&D Institutes

Lead :

IIMR

,

ICRISAT

,

PJTSAU

Partners:

NIN, CFTRI etc.

Farmers

/ NGO’s/ FPOs

Sorghum Export Development Platform

Regulatory Authorities/service providers

Sorghum Export Development

Platform (SEDP)

Product

Development

Access to new food technologies

International Food safety standards

Nutritional Profiling

Establishing market linkages

Contract

Farming

Identification

of Technologies

Standardization

of technology

Market

Studies

Establishing market linkagesContract Farming

Access to feed technologies,Identification of export quality Cultivars Connecting with Farmer GroupsContract Farming & Buy Back arrangementsEstablishing market linkages

Conducting

Trails with sorghum as principal ingredient

Supporting

research on cultivars development for specific end-uses

Providing

technical guidance on consumption & quality of Sorghum

Identification of International Standards for exports

Contract

Farming Slide4

Recommendations

Strengthen R&D Develop Product Specific Varieties Development of new cultivars that suits the products Increase Value added products based out of sorghum Focus 3-4 Products initially Standardize technologies Bring in Improved machineries (Post harvest Primary & Secondary including packaging)Develop Domestic and internationally acceptable standards Strengthen Supply and Backward integration Promotion of improved cultivars through contract farming Bring in larger areas under cultivation with reduced cost of cultivation Improve storage facilitiesUpscaling & AwarenessUpscaling pilot studies on Products, Technologies & Machinery.Commodity based campaigning flagging Health and Nutritional Benefits.Entrepreneurship development through Training & Incubation Services.Strengthen Market Intelligence Quality information on international markets , emerging segments , regulations and trade policies in public domain Consumer preferencesInternationally available technologiesSlide5

Beneficiaries

Strengthening of R&DEntrepreneurs / Exporters(Telangana State / All India)FarmersOut Puts ProcessorsConsumers Other Stake Holders

Income Enhancement for farmers (10 Lakh in 10 years with 20-30 % increase in revenue) , Processors & Entrepreneurs (200-500)

Employment Generation (25000)

Increased Sorghum Utilization through increased Value addition (20 %)

Sorghum export competitiveness will be increased (in 5-10 years by 10 %)Slide6

Thank you!

ICRISAT is a member of the CGIAR Consortium

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