Transparency amp Clean Label Requirements are Growing A Century of Food Technology A growing population moving from an agriculturalbased society to an industrialbased economy Increasing technological advances including food additives pesticides herbicides ID: 286405
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CONSUMERS NEED TO KNOW
Transparency & Clean Label Requirements are GrowingSlide2
A Century of Food Technology
A growing population moving from an agricultural-based society to an industrial-based economy
Increasing technological advances, including food additives, pesticides, herbicides,
and
manufacturing aids
Families whose needs included fast, convenient, and safe meals
Changing expectations and subtle changes in tasteSlide3
The Move To Transparency
Consumer driven
The tipping point for consumers – Trans Fat
General distrust of the ability of government organizations to assure a safe food supply
Suspicions that manufacturers are cutting corners at consumers’ expenseSlide4
Highly Publicized Issues & Health Concerns
Trans Fat was the issue that changed consumers’ attitudes from passive to assertive
From the “safe” fat alternative to one of the main causes of heart disease
Confusing labels and the legal use of “zero trans fat” for product that contained less than 1 gram of trans fat per serving
Even with the proclamations from the FDA that trans fat is not suitable for human consumption, it will be allowed in food until 2018 and possibly beyond for specific exemptionsSlide5
Banned Food Additives
Many additives are banned in other countries but allowed in the US
Food colors – Blue #1 and #2 (made from coal tar), Yellow #5 and #6, Red #40
Bromated Vegetable Oil (BVO) – banned in over 100 countries
Azodicarbonmide – causes foaming in flour during baking for softer “fluffier” breads/also a bleaching agent
Bromated Flour – banned in Europe, Canada, and China. If used in California, baked goods much carry a warning label. Slide6
Recent Publicized Concerns
Mercury contamination in High Fructose Corn Syrup
Arsenic contamination of rice
GMOs, especially Roundup Ready seedsSlide7
The Need for Transparency
Ready information and scientific studies available to all consumers at the speed of a phone call
Growth of social media for more than cute pet posts and family updates
High value consumers – those people who are educated, well traveled, buy luxuries, and value quality over price
Overblown concerns that are hyped by the media and hidden manufacturing secrets that are at risk of being exposed -- pink slime, manufacturing aids such as titanium dioxideSlide8
Consumers Desire For Clean Labels
Transparency is the driver and clean labels the tool.
A strong belief that clean labels equal better quality
and better
taste
A growing trend that less is more and that equals better health