June 2526 2018 Colombo Sri Lanka Taj Samudra Hotel Biofortification Indian success story Pearl Millet Ashish Wele Independent Corporate Consultant ID: 813556
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Putting the Lens on the Consumer in Nutrition-Sensitive Agriculture and Food Systems in South AsiaJune 25-26, 2018 | Colombo, Sri Lanka | Taj Samudra HotelBiofortification - Indian success story (Pearl Millet)
Ashish WeleIndependent Corporate Consultant Debrecen, Hungary Former Consultant- Asia Strategic Alliances HarvestPlus Washington D C, Former President Nirmal Seeds-India
Slide2Supplementation
Commercial
Fortification
Agricultural
Interventions
Dietary Diversity
Biofortification – A Piece of the Puzzle
Slide33
Present Reach of
Biofortification
Slide4Release Dates for Crops for Africa & Asia
2007
Sweetpotato
Vitamin A
Uganda
Pearl Millet
Iron
India
Rice ZincBangladeshWheat
Zinc
India | Pakistan 2015
2013
2012
2013
Maize
Vitamin A
Zambia
2012
Cassava
Vitamin A
Nigeria & DRC
2011
2013
Beans
Iron
Rwanda & DRC
2012
Slide5Sorghum
Banana Plantain
Cowpea
Potato
Lentil
Biofortified crops released in 27 countries
18 in Africa, 4 in Asia, 5 in LAC
In-testing in 43 countries
26 in Africa, 8 in Asia, 9 in LAC
4 Vita-A , 5 Iron , 4 Zinc Crops
Slide6Fourteen Efficacy Trials either completed or in processHigh iron crops
+Meta-analysis completed for beans and pearl milletHigh pro-vitamin A crops Multiple efficacy trials completed for sweetpotato, maize, and cassavaHigh zinc cropsBioavailability studies positive, efficacy trials in the field
Human Nutrition Efficacy Trials
Slide7Lack of iron impairs mental development and learning capacity, and increases weakness and fatigue.A new study found that iron pearl millet was able to reverse iron deficiency in children aged 12-16 years in India
within six months.Iron Pearl Millet Reverses Iron Deficiency Indian Success Story
Slide8To create the awareness regarding the importance of IRON in human diet through rallies, banners, pamphletsTo provide the best, easiest and cheap source for IRON in daily diet through staple food like Pearl millet.Field demonstration of new version of Pearl millet variety ICTP-8203 (Fe) in respect of yield potential, fodder quality, Iron content in comparison with the existing version.
Foundation seed multiplication of the selected version of ICTP-8203 (Fe) Truthful seed production of ICTP-8203 (Fe)Extension activities for marketing of ICTP-8203 (Fe)Marketing of ICTP-8203 (Fe) with field demonstration and Hybrid Development programme.
Harvest Plus-
Nirmal
Seeds
Biofortification
Programme
Slide9177
tons in 2012-13, 142 tons in 2013-14 and 363 tons in rainy season 2014 -15
500 tons in 2015in major Pearl millet growing states in India.
Nirmal’s
ICTP-8203 Fe
Dhanashakti
seed market :
Slide10Seed companies (Nirmal in India)
International financial institutions (World Bank, IFAD)Multi-lateral agencies (World Food Program, Codex)National governments (Brazil, China, India)Regional frameworks (African Union) International NGOs (World Vision)
Mainstreaming Through Key Stakeholders
Slide11Challenges
for Phase 3 (2014-18)
Mainstream BreedingMake breeding for minerals and vitamins “core” breeding objectives at CGIAR Centers and NARSDevelop markersLower costs of breeding
All elite breeding lines should have the relevant genes that convey the high mineral and vitamin traits; any cross will contain these genesAdditional Efficacy Evidence
1,000 Days – mothers pre-pregnancy and infants
Slide12Scale up Delivery in Target Countries 9 target countries (adding Ethiopia)Develop specific deployment strategiesEstablish in-country staff/office Establish networks of collaborators and stakeholdersNew releases from breeding pipelineMeasure cost-effective impact
Challenges for Phase 3 (2014-18)
Slide1313
Endorsements for the Kigali Declaration
Slide14Recognition of Evidence and Impact Potential
14
“
We can see that after years of scientific research we are just at the point where the research is no longer being argued or debated, but we are at that tipping point where we can start taking the product of all of that work and push it out into the world at scale.
”
Rachel
Kyte
, Ex -Vice President
and Special Envoy for
Climate Change, World Bank
Slide15What is the Way Forward? Mainstreaming
Slide16Slide17Slide18Slide19Short description about the possible target group
The “new type” of consumer-buyer group is called LOHAS (Lifestyle of Health and Sustainability) by professionals.Feature of the segment They consider all the three pillars of sustainable development (economic, social and ecological) in their shopping decisions. LOHAS consumers live their life health-consciously.
Their devotion to sustainability is reflected in purchasing environmental-friendly, socially responsible products.
They are early adopters and they are able to influence the opinion of their friends and family. They are less price-sensitive, and they are characteristically brand-loyal.
Slide20Biofortified Perl Millet (Dhanshakti) sowing in Hungary
Slide21Take AwayComprehensive strategy for Biofortified “seeds” and “grains”Markers for Biofortified grains especially in case of invisible traits such as iron and zinc
Premium pricing policy Consumer awareness. Inclusion in public distribution system (PDS)
Slide22Thank You!
Global Mainstreaming!