Strategy Audience Who When Channels How Where Description amp Message What Where Why 1 2 3 4 5 6 7 8 9 Attending Physicians Residents Medical Students NPP Case ID: 1033307
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1. Change Adoption Campaign StrategyAudience (Who, When)Channels(How, Where)Description & Message(What, Where, Why)123456789Attending PhysiciansResidentsMedical StudentsNPP Case MgtUtilization Mgt (UM) Coding & BillingCompliancePatients Example: How will you communicate you message: i.e. Launch announcement, email, memo, daily huddles, Intranet post, etc What do you want to say? Describe the channel in more detail? Why is this channel important? DateDone DateTBD12/25/19Done 12/25/19Etc. Example: Change Request Log EmailIT will send a change request log to users of the Acme Software. The change request log highlights updates to the Acme Software so users know what they are, how to access them, and use them. 10/4/1910/4/19Example: BrochureThe core team will distribute a brochure highlighting new software enhancements, links, and login instructions to increase utilization. 9/6/19 Ongoing9/6/19 Ongoing