City Telecom The Battle Royale for Hong Kongs FreetoAir TV Market HKUST Library Background Ricky Wong Waikay 王維基 chairman and founder of City Telecom HK Ltd now known as ID: 808090
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Slide1
LABU 2052 Library Workshop
City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market
HKUST Library
Slide2Background
Ricky Wong
Wai-kay
(
王維基
), chairman and founder of City Telecom (HK) Ltd, now known as
Hong Kong Television Network Limited
(HKTV), asked you to set up a team to formulate a
business plan
proposing
recommendations
to manage the challenges faced by CTI in the
Free-to-Air TV market
.
Slide3Business Proposal
Overview of the Current Situation
Strategic Options
Recommendations of the Best Strategy
Implementation Plan
Slide4Concept Mapping
http://www.youtube.com/watch?v=KhgxuNvbNrA
HKUST Library
Slide5Concept Mapping
Implementation
Recommendations &
HKUST Library
Slide6Concept Mapping – Current Situation
Current
Situation
HKTV
General Public
(Audience)
Competitors
(TVB, ATV)
Hong Kong
Government
Ricky Wong
Digital Television
TV & Multimedia
Production Center
Monopoly
Market Share
TV channels
TV genre
SWOT
Penetration Rate
Demographic Profile
Consumption Habits
Satisfactory Rate
Licensing
Regulations
Programs
Social media/
interactive
Slide7Information Resources
Current Situation (HKTV, TVB, ATV, etc)
Case itself
Company Websites
(About us, Latest News, Press, etc)
News/Opinions on
LexisNexis Academic
Library Home
>
Databases
> L
>
LexisNexis Academic
>
select
News
from the left column >
All News
>
enter Search Terms >
Date
(last 2 years) >
Major World
Publications
(or South China Moring Post)
HKUST Library
Slide8Information Resources
Current Situation (HKTV, TVB, ATC, etc)
News/Opinions on
WiseNews
Library Home
>
Databases
>
W >
WiseNews >
Wisers Information Portal (upper right)
>
Search Term:
電視牌
照
Date: 2010-01-01 to latest
Region: Hong Kong
Database: All
Search within:
競爭
HKUST Library
Slide9Information Resources
Current Situation (HKTV, TVB, ATC, etc)
SWOT Analysis
-
Library Home
>
Databases
>
E >
Ebscohost > select Business Source Premier
> Company Profiles
(top) > enter company name (e.g. PCCW or
i
-cable)
Source: Wikipedia
Slide10Information Resources
How to construct a better search on Google
Limit your search results to government and academic
organizations, e.g.
Television broadcast
site:.gov.hk
Television survey
site:.hku.hk
or
site:.edu.hk
Web Resources
HKUST Library
Slide11Concept Mapping – Strategic Option
Repeat previous steps and develop related concepts
Look at the television broadcasting industry in other places to gather different ideas:
Library Home > Databases > E >
Ebscohost
> select ASP and BSP > Search Terms:
television and broadcast* and (future or trend*)
HKUST Library
Slide12Wrap Up
Effective searcher is good at both web and database searching
More databases are available at
http://library.ust.hk/info/databases/
LABU 2052 search guide is also available at
http://libguides.ust.hk/labu2051-2013/
HKUST Library