Ralph Lauren Tracey Travis Roger Farah History 1968 Polo Fashions is created by tie salesman Ralph Lauren ID: 568987
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Slide1Slide2
CEO’s
Ralph
Lauren
Tracey Travis Roger FarahSlide3
History
1968:
Polo Fashions is created by tie salesman Ralph Lauren.
1974:
The first ads appear in NYC newspapers.
1978: Polo cologne is introduced.
1983: An extensive, licensed home furnishings line debuts. 1986: The flagship store opens on Madison Avenue
. 1997: Polo/Ralph Lauren goes public.
2003:
The European headquarters moves from Paris to Geneva.Slide4
Financial Information
52 week hi/low: 164.55, 105.11
Current Stock Price: 157.07
Total Shares: 92,129,525
Market Capitalization: 14.47 bAnnual Sales: 4.2 bRate of Growth: 18.4%Num. of Employees: >25,000Slide5
Raison D’être
“We
were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle
.”
-Ralph LaurenSlide6
Ralph Lauren Brands
Men
Polo Ralph Lauren, Purple Label, Black Label, RLX, RRL, Denim & Supply, Big & Tall, Golf
Women
Collection, Blue Label, Black Label, Lauren, RLX, Denim & Supply, GolfHomeRalph Lauren Home, Lauren Home
Children & BabySlide7
Competitors
Polo Ralph Lauren Brand
Competitors
Men's Purple and Black Label
Giorgio Armani, Hugo Boss Collection, Ermenegildo Zegna, Faconnable
Ralph Lauren Collection and Women's Black LabelDonna Karan, Giorgio Armani,
Calvin Klein, HermesBlue Label (Men's and Women's)DKNY, Michael Kors, Calvin Klein
Polo by Ralph LaurenLacoste, Nautica, Armani Exchange, DKNY, Michael Kors,
IZOD
,
Kenneth Cole Productions, Van Heusen
Lauren by Ralph Lauren
Liz Claiborne,
DKNY
, Michael by Michael Kors, Jones New York Signature
RLX
Prada Sport
Polo Golf & Polo Tennis
Nike
,
Reebok
,
Adidas AG (ADDYY) , etc.RugbyAbercrombie & Fitch Company (ANF), J. Crew Group (JCG), American Eagle Outfitters (AEO), Guess? (GES)Club MonacoBanana Republic, Zara, Reiss, Theory, Armani ExchangeHome Decor, Bath, and BeddingHotel Collection, Calvin Klein, Charter Club, DKNYSlide8
SWOT Analysis
Strengths
Wide Variety Luxury Goods, Global, Wholesale
Weaknesses
Exchange Rates, Dependent on Tops & Retail Stores
OpportunitiesNew lines, Internet, American Living brand ThreatsCompetitors, Supplier PowerSlide9
FutureSlide10
Works Cited
http://
www.businessweek.com/bw50/2007/66.htm
http://
global.ralphlauren.com/en-us/about/Pages/default.aspx?ab=footer_about
http://www.wikinvest.com/stock/Polo_Ralph_Lauren_(RL)http://investing.businessweek.com/research/stocks/people/people.asp?ticker=RL:US
http://www.fundinguniverse.com/company-histories/PoloRalph-Lauren-Corporation-company-History.html