Lecture 8 Prisoner's Dilemma in Advertising and Empirical Advertising Studies - PowerPoint Presentation

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Uploaded On 2018-09-16

Lecture 8 Prisoner's Dilemma in Advertising and Empirical Advertising Studies - PPT Presentation

Lecture Plan HW2 Exam 1 Prisoners Dilemma Empirical Studies of Advertising Effectiveness Advertising and Media Planning Definitions Costs Upfront Market Today in Pricing Class Guest Speaker ID: 667584

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