TELEVISION ADVERTISING What is the “PRODUCT” that a television station sells? - PowerPoint Presentation

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Uploaded On 2018-03-18

TELEVISION ADVERTISING What is the “PRODUCT” that a television station sells? - PPT Presentation

The AUDIENCE is the product Shows are created to attract an audience Commercials are created to sell the advertisers product Time is provided for the advertisers to reach the target audience ID: 655646

audience time television watched time audience watched television million commercial media viewers 111 prime demographics viewer televisions ratings night

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