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Advances in Consumer Research Volume    How Product Scarcity Impacts on Choice Snob and Advances in Consumer Research Volume    How Product Scarcity Impacts on Choice Snob and

Advances in Consumer Research Volume How Product Scarcity Impacts on Choice Snob and - PDF document

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Uploaded On 2015-03-18

Advances in Consumer Research Volume How Product Scarcity Impacts on Choice Snob and - PPT Presentation

Specifically scarce products are generally deemed valuable inde pendent of the utility that their intrinsic attributes deliver This effect has been found in several studies and appears robust Lynn 1991 This paper identifies two distinct routes throu ID: 47348

Specifically scarce products are

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