Question 1 Google glass is particularly suitable for the youngsters Target group 1 Backpackers Over 80 are young people Source httpthaholidaycombackpackerstats Target group 1 Backpackers ID: 219780
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Slide1
Google GlassSlide2
Question 1
Google glass is particularly suitable for the youngsters.Slide3
Target group 1: Backpackers
Over 80% are young people
Source:
http://thaholiday.com/backpacker-stats/Slide4
Target group 1: Backpackers
Replace tour guides
Instant access to information on different sights and views
Instant and accurate access to flight and transportation information
Easy to carry around and wear
Easy to shareSlide5
Target group 2: Extreme sports
Average age for wall climbing, BMX bicycling and mountain/rock climbing are: 20.2
yrs
/ 24
yrs
/ 22.7
yrs old, respectively.Able to record and shoot photos in places hard to reach or in perspectives that are otherwise impossible with conventional cameras.Easy to share
Source:
http://www.momsteam.com/sports/snowboarding/extreme-sports-ranking-high-in-popularitySlide6
Target group 3: Students
Multiple colors of frame to choose from, allowing a flexible choice in style.
Can be used as a teaching equipment in various situations regardless of the environment:
Fieldtrips
Distance education
Live interactionsSlide7
References
http://thaholiday.com/backpacker-stats/
http://www.momsteam.com/sports/snowboarding/extreme-sports-ranking-high-in-popularity
http://www.google.com/glass/start/what-it-does/Slide8
Q2. Hedonic or Utilitarian?Slide9
Utilitarian?
Copyright
, Privacy right (conference, class, concert, cinema, theater, casino)
Potentially
high risk entertainment (bungee jumping, roller coaster in amusement park, football, basketball…)
Worse
battery life durability (decrease 8% every 10 min)Slide10
Hedonic
Cooperate
with Ray-Ban to design sun glasses with new type of glass, such as different color of glasses and glass frames
.
Static
activities (climbing, bicycling)Slide11
Reference
http://
www.cool3c.com/article/65572
http://www.bqjournal.com/google-glass-reviewed-dcurt-is