How to sell a pseudoscience - PowerPoint Presentation

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Uploaded On 2017-08-23

How to sell a pseudoscience - PPT Presentation

Hui Ping Xuan Qi Chuan Yin Contents Tricks of the trade How good are these tricks The tactics Create a phantom Set a rationalization trap Manufacture source credibility and sincerity Establish a granfalloon ID: 581433

persuasion tricks source heuristics tricks persuasion heuristics source assassination character opponents attack commonplaces frequently pre appeals vivid construct credibility

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