PARTNERSHIP CORPORATION ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION Otmpc An agency of the government of Ontario responsible for Tourism Marketing Position Ontario as a preferred global destination with a powerful brand and impactful marketing ID: 814455
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Slide1
ONTARIO
TOURISM MARKETING PARTNERSHIP CORPORATION
Slide2ONTARIO TOURISM MARKETING PARTNERSHIP CORPORATION (Otmpc)
An agency of the government of Ontario responsible for Tourism MarketingPosition Ontario as a preferred global destination with a powerful brand and impactful marketingIncrease tourism expenditure and visitation
Execute effective partnerships
Slide3TARGETEDMarket and segments targeted based on visitation and expenditure potential
INTEGRATED AND ALIGNEDUtilizing all OTMPC assets from across the organization and integrated program elements for maximum impactAligned under one brand
PARTNERED
L
everaging the strength of partnership – with Destination Canada, with Regional Tourism Organizations, Destination Marketing Organizations and private sector stakeholders
OUR approach
Slide46
OTMPC
-
Led
Campaigns
+
Destination
Canada
Led
Campaigns
+
T
ravel
T
rade
+
Media
Relations
TIER
1
TIER
3
Destination
Canada
Led
Campaigns
+
Travel Trade + Media RelationsTIER2
ONTARIO
QUEBEC
UNITED STATES
UNITED KINGDOM
CHINA
CANADA
MEXICO
INDIA
SOUTH KOREA
BRAZIL
JAPAN
FRANCE
GERMANY
T
ravel
Trade + Media Relations
WHERE AM I?
OPTIMIZE BRAND PLATFORM
ACTIVITY BY MARKET
Slide5OTIC’s
MULTIFACETED
WITH PAID, EARNED AND OWNDED ASSETS
Slide6SPOTLIGHT FOR 2017
ALWAYS ON
Slide7SPOTLIGHT FOR 2017
LEADING ALIGNMENT WITH INDUSTRY
DRIVE BRAND AWARENESS
DRIVE TRAFFIC AND LEADS TO PARTNER WEBSITES
PUSH DIRECTLY TO PARTNER SITE
LESS DUPLICATION
BETTER COORDINATION
GREATER EFFICIENCY
STRONGER RESULTS
COMMON KPIs
GREATER INDUSTRY BENCHMARKS
COMMON DASHBOARD
ONE BRAND VOICE
CUSTOMIZE A CALL TO ACTION DEPENDING ON OBJECTIVE
Slide8DIGITALONTARIOTRAVEL.NET
4.8 MILLION VISITS3500 INDUSTRY PARTNER LISTINGSOVER 1.3M LEADS TO PARTNERS ANNUALLY
DATABASE
260,000
OPT IN CONSUMER DATABASE
6000
OPT IN INDUSTRY DATABASE
11
TRAVEL INFORMATION CENTRES IN ONTARIOMOBILE APP
73,000+
DOWNLOADS
PRINT
PRINT PUBLICATION (SPRING/SUMMER)
1.2M DISTRIBUTION:
ONTARIO
QUEBEC US
(SUPPORTED BY DIGITAL)SOCIAL
ROBUST SOCIAL MEDIA CHANNELS INCLUDE:FACEBOOK - 267,550
INSTAGRAM - 119,406TWITTER - 66,193PINTEREST - 4178
YOUTUBE - 3670BLOGCOMMUNITY ENGAGEMENT 874,000+REACH
58M
RESULTS
PAID ADVERTISING
ONGOING PAID ADVERTISING IN KEY MARKETS
SALES MISSIONS AND TRADE EVENTS
DOMESTIC AND INTERNATIONAL ACTIVITY
FAMILIARIZATION TOURS FOR MEDIA & TOUR OPERATORS
SALES MISSIONS and EVENTS
JOINT MARKETING
Slide9Register your FREE business, events, and package listings
Present to our teamProvide content/story ideasMedia relations/familiarization tours
Social media
Opt-in to receive OTMPC communications
Ontario Travel Information Centres
Collaborate on marketing initiatives
Tourism Industry Partners Program (TIPP) funding for out-of-province campaigns
Advertise in OTMPC programs
Strategy development and consultation on markets, segments, tactics, market readiness, etc…
WAYS TO LEVERAGE
OTMPC
Slide10FREE
Listing, Packages and Events
o
ntariotravel.net
Mobile app
Call Centre
Online Chat
INTEGRATION = VALUE
Trip planner on
ontariotravel.net
OTICs
Website - over
4.8 Million
Visits
Mobile App - over
73,000+
downloads
Call Centre - #
calls
2015-2016:
66,978
OTICs -
1 Million
consumers through
the centres annually
Live Chat
- #
chats 2015-2016:
12,993
VALUE FOR PARTNERS
Slide1111
OPT-IN TO
RECEIVE OTMPC OPPORTUNITIES AND COMMUNICATIONS
REGISTER YOUR FREE LISTING!
New Account – listings registration
Existing Account - log in
Opt-in to receive OTMPC communications
Slide12CONNECT WITH US!
@Ontario Travel
@Ontario Travel
@Ontario Travel
@Ontario Travel
@TravelOntarioCanada
@OntarioTravel
#DiscoverON
Connect via
Twitter
with…
Kevin Forget
Travel Promotion Officer
@
OntarioKevin
Our travel counsellors…
Tija
Lidums
(Barrie)
@
OntarioTija
Lidia Romeo
@
OntarioLidia
(Niagara Falls)
Angela Romano (Sault Ste. Marie)
@
OntarioAngela
Slide13Partnership
Development
and Sales
416-314-6314 | 1-888-365-4422
Otmp.sales@ontario.ca