Objectives Using Google participants will be able to Use special syntax hacks in Google to maximize relevance of search results Effectively use Boolean operators Reduce the total number of commercial web sites returned ID: 1047088
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1. Google Hacks, Part ITricks, Tips and Exploits of the Google Search Engine
2. ObjectivesUsing Google, participants will be able to:Use special syntax, “hacks,” in Google to maximize relevance of search results,Effectively use Boolean operators,Reduce the total number of commercial web sites returned, Discover new search methods and the latest information on Google search commands.2
3. Google Problems and IssuesGoogle ranks results according to popularity.Web page designers take advantage of Google algorithms and keywords to direct searches to paid advertisers. Commercial web pages often produce duplicate results.Google searches frequently generate large numbers of irrelevant or commercial results.Substantive information produced by government, educational, or non-profit organizations is often overlooked.3
4. 4Portable Endoscope with Liquid and Gas Supply Apparatus, US 6,702,738 B2Intubating Video Endoscope US 4,846,153Sample Patents
5. Simple Google SearchSearch for a product or invention General information concerning borescopes or endoscopesMultiple terms or synonyms used5Simple Google Search
6. Simple Google Search Results *Note: advertisements marked in yellow highlighting6
7. 7In this simple Google search, the researcher has neglected to place any operators between search terms.When search operators are not used Google defaults to using the Boolean operator AND. As a result, Google assumes that both terms are being searched for on a single web page.Simple Google Search
8. 8Google’s AND operator is sometimes referred to as a “soft AND.”A web page containing enough occurrences of a single term may return as a result, even when other terms from the search are absent.However, inserting quotation marks forces Google to produce a particular word or phrase.In the second search all results will contain the term borescope, but not necessarily the word endoscopeForcing Google Search Terms
9. 9Assuming a researcher wants either term to appear, and not necessarily both, manually inserting “OR” will produce more relevant results. In a Google search, Boolean operators, such as “OR”, must be capitalized.Google Boolean Search
10. 10Using Google hacks, commercial web sites such as Amazon.com, Best Buy or ebay can be removed from search results.Removing these sites reduces a large amount of duplication in search results.To remove a company web site from a search use the – site: command, i.e. - site:amazon.comCommercial Web Pages
11. Advanced Google SearchAdvanced Google SearchBoolean operator OR added (brackets visually indicate grouping of terms)Amazon.com and eBay web sites removed from searchApproximately 50% fewer advertisements in first page of results*Note: Commercial results highlighted in yellow11
12. 12Advanced Google Search Results
13. Web Page DomainsRestricting Google searches to a specific domain is another effective method of removing commercial results .com Business or commercial sites .edu Sites affiliated with a higher education institution .gov Federal government web sites .mil Military sites .net Web sites from a network organization or an Internet service provider .org Advocacy web sites, such as a not-for-profit organization 13
14. Google Domain SearchChanges to Google SearchOR added between synonyms (brackets visually indicate grouping of terms)Search limited to government, educational, and military web domainsCommercial web sites reduced by 100%Patents and press release statements included in results14
15. 15Searching .gov domains will also retrieve patents.Once a domain search has been performed patents are easily found by selecting the Google Images option.Click View more to see more focus on related patent images.Google Domain Search Results
16. 16Related Images
17. Press ReleasesWritten or recorded statement produced to news mediaAlso referred to as news releasesUseful sources of assignee information, specific dates, details and features of new company products or inventionsAvailable from multiple sources:Company or assignee’s Web pages, annual reports,SEC (Securities and Exchange Commission) filings,Legal research databases i.e., LEXIS®, WESTLAW®17
18. Google Domain Search Results *Note: press releases marked in green highlighting18
19. Changes to Google SearchOR added between synonyms (brackets visually indicate grouping of terms)Specific language and terms tailored to find press release statements i.e. news, press, announcement.com domain web pages removed *Note: advertisements marked in yellow highlighting** Note: press releases marked in green highlightingGoogle Press Release Search
20. Press Release Search Results20
21. Google Hacks Part IITricks, Tips and Exploits of the Google Search Engine
22. Objectives Using Google, participants will be able to:Exploit special syntax, “hacks,” in Google to maximize relevance and focus of search results,Identify and locate press release documents and other types of defensive disclosures,Use advanced Google research techniques and field searching,Discover new methods and the latest information on Google search commands.22
23. Press Releases Written or recorded statement produced to news media, a.k.a. news releasesUseful sources of assignee/inventor information, specific dates, details and features of new company products or inventionsAvailable from multiple sources:Company or assignee’s web pages, annual reports,SEC (Securities and Exchange Commission) filings,Legal research databases i.e., LEXIS®, WESTLAW®23
24. CPC CodeB60T Vehicle Brake Control Systems or Parts Thereof;.B60T 7/00 Brake-action initiating means..B60T 7/12 for automatic initiation; for initiation not subject to will of driver or passenger Sample Vehicle Sensor Systems Patent
25. Sample Press Release25
26. Open Google NewsType search terms with synonyms.Select Search icon or press Enter key.Select Search tools button.From the menu, select Recent to open a dropdown menu.Select the Archives option from dropdown menu to search archives of scanned newspapers.Google News Archive
27. Google News Archive Search Results
28. Sample Chemical Pre-Grant PublicationCPC codeC08L COMPOSITIONS OF MACROMOLECULAR COMPOUNDS.C08L101/00 Compositions of unspecified macromolecular compounds..C08L 101/16 the macromolecular compounds being biodegradable28
29. Sample Chemical Pre-Grant Publication
30. Google special syntax, intitle: restricts search to the titles of web pages,intext: searches only the body text of a web page,site: confines search to a specific web page, effectively “scraping” a web page for obscure information.Multiple field searches may be combined into a single Google hack. Do NOT add a space after the colon.Google Field Searching
31. Google Intitle SearchIn any type of electronic research, field searching frequently produces a high percentage of relevant results.Google’s intitle: syntax searches the title field of web pages. Quotation marks enclosing search terms also force Google to match the precise term.Google Intitle Search
32. Google Intitle Search Results
33. Experiment with the site: command hack.Small variations in search syntax can produce significantly different results.In these examples both searches run, but simply removing “www” in one search produces over 20,000 additional links from Dow Chemical’s web pages.Google Site Search
34. Use Google’s site: search command to “scrape” assignee’s web sites for information concerning inventionswww.dow.com
35. Google site: command scrapes web site for obscure references.Google intext: command searches for specific terms of art.Capitalized OR operator between terms allows for use of multiple synonyms.Specific language designed to produce press or news releases is added to this search.Dow Website Search
36. Dow Website Search Results
37. Press releases are often published in multiple media sources.While an initial Internet search may not link to a complete press release, it will usually provide sufficient citation information to locate the entire document in another source.See your EIC, (Electronic Information Center) for additional assistance with accessing the full text of press releases.Press Release Research
38. STIC e-booksBausch, P., Calishain, T., Dornfest, R., Google Hacks, Third Edition,O’Reilly Media, Inc., 2006, Sebastopol, CA.Spencer, S., Google Power Search, O'Reilly, 2011, Sebastopol, CA.Online sourcesGoogle’s Official Blog Life hackerResearch BuzzSources for Google Hacks and Latest Search Engine Information