Media Digital Campaign National On the weekend of Dua Lipas debut album release Warner Music wanted to target a young audience at the weekend when theyre likely to be shopping ID: 1029502
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1. Environment: Shopping MallsMedia: DigitalCampaign: NationalOn the weekend of Dua Lipa’s debut album release, Warner Music wanted to target a young audience at the weekend when they're likely to be shopping.The challengeWarner MusicDua LipaTaking advantage of the weekend footfall peak, they ran a tactical weekend campaign on our D6 and iconic screens, using eye catching video content, in malls with an HMV to drive shoppers in-store.What we didThe album reached #5 in the UK album charts.The results