Are We Tasting the Same Thing? Wine Ratings as Hedonic Sca - PowerPoint Presentation

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Uploaded On 2017-04-28

Are We Tasting the Same Thing? Wine Ratings as Hedonic Sca - PPT Presentation

Denton Marks Department of Economics University of WisconsinWhitewater USA Focus The Gordian Knot CicchettiCicchetti 2014 of wine ratings esp since advertising promotes interindividual comparison published criticisms ID: 542553

wine hedonic individual ratings hedonic wine ratings individual dislike scale sensory comparison inter responses differences magnitude intensity bartoshuk food

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