Jonathan Gibbon November 2014 1 What we are and what we do We campaign to improve environmental quality for everyone Independent charity fighting for peoples right to live and work in a place of which they can be ID: 594289
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Keep Britain Tidy Jonathan GibbonNovember 2014
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What we are and what we doWe campaign to improve environmental quality for everyone;Independent charity, fighting for people’s right to live and work in a place of which they can be proud;
Sixty years ago, we started with litter. Today we do much more. We work at the heart of business, government and the community;
National campaigning voice means
we are the ‘go to’ charity for media, businesses and communities who want to talk to
experts;
Unrivalled research, evidence base and campaign pedigree makes us the voice of authority for media, government, businesses and public.
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Some of our ProgrammesSlide4
4Some of our CampaignsSlide5
“We’re watching you” A social experiment to combat dog foulingExperiment aim:
To test the effectiveness of using images of ‘watching eyes’ and accompanying messages to reduce dog fouling in hotspot areas across England.
Experiment
objectives:
To identify:
the impacts of the different posters to dog fouling in the target areas
if posters displaced dog fouling incidents to other nearby locations
what would improve the impact, effectiveness, appropriateness and efficiency of the approach
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6Experiment posters
Poster 1: eyes only
Poster 2: enforcement
Poster 3: positive reinforcement
Poster 4:
peer influenceSlide7
Bringing it together : Our Vision and Core GoalsKeep Britain Tidy’s vision is a world where people understand and actively care for their environment and for each otherBetter local Communities and PlacesSustainable Living and Wellbeing
Educating the Next Generation
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8Our Reach