Marketing Zach Braunel YellowLettersCompletecom Overview What are yellow letters Why they work What to say on yellow letters Where to send them When to send them Handling the calls YellowLettersCompletecom ID: 599428
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Yellow Letter
MarketingZach Braunel
YellowLettersComplete.comSlide2
Overview
What are yellow lettersWhy they workWhat to say on yellow lettersWhere to send themWhen to send themHandling the calls
YellowLettersComplete.comSlide3
Yellow Letters Are…
High-response direct mail marketing methodPath to off-market propertiesTool that can get property sellers consistently
calling you
YellowLettersComplete.comSlide4
YellowLettersComplete.comSlide5
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Why do Yellow Letters generate so many responses?
Hand addressed envelopeConcise messageLocal phone numberLocal return address
YellowLettersComplete.comSlide7
Postage
First ClassQuick deliveryGets postmarkedExpensive! StandardUsually lands within a few daysNo postmarkCost savings
YellowLettersComplete.comSlide8
Example of Front of Envelope
Standard
First Class
YellowLettersComplete.comSlide9
Return Address Examples
YellowLettersComplete.comSlide10
Letter Templates
More templates on website
YellowLettersComplete.comSlide11
Popular Mailing List Options
Absentee OwnedPurchase DateDate of BirthOwner OccupiedAdjustable Rate MortgagePurchase DateNotice of Default
Email
info@YellowLettersComplete.com
for a count
County, city or zip code
YellowLettersComplete.comSlide12
Target Area
Lead quality vs geographyBuyers listPull by county, city or zip code
YellowLettersComplete.comSlide13
Mail Timing
Target days for letters to landStagger your mail datesNumber of touchesTiming of follow-up letters
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Handling the calls
Take them yourselfAnswering ServiceTrain someone
YellowLettersComplete.comSlide15
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Cost Per Phone Call Received
Mail Piece
Budget
Quantity Sent
Average Response Rate
Calls Received
Cost Per Call
Postcard
$500
1000
.5%
5
$100
Yellow Letter
$500
500
5%
25
$20
YellowLettersComplete.com
Assumptions:
49¢ per postcard
99¢ per yellow letterSlide17
Contact Us
YellowLettersComplete.comInfo@yellowletterscomplete.com1-888-294-0780
YellowLettersComplete.com