QUEST Workshop Ottawa 2007 Bente Hole Tore Nøtnæs and Gustav Haraldsen Statistics Norway 2 Evaluation Tools Checklists for question and questionnaire evaluation Simplified version of Forsyths OQuestionnaire Review Coding System and Snijkers Expert Questionnaire Appraisal Coding Sy ID: 699371
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The Usability of a Website evaluated by Survey Methodologists
QUEST Workshop, Ottawa 2007
Bente Hole, Tore Nøtnæs and Gustav Haraldsen
Statistics NorwaySlide2
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Evaluation Tools
Checklists for question and questionnaire evaluation:
Simplified version of Forsyth’s O-Questionnaire Review Coding System and Snijker’s Expert Questionnaire Appraisal Coding System
text evaluation
Own checklist inspired by Don Dillman
evaluation of visual design Slide3
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What can survey methodologists contribute with?
Focus on text and concepts
simple, unambiguous and clear
Simple and consistent use of visual effects
Both on symbols and numbers (nonverbal language), and on text (verbal language)
Interaction between text and visual design
Information flow
Knowledge of cognitive processesSlide7
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Example I: unclear text ISlide8
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Example II: unclear textSlide9
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Example: text and visual design that doesn’t play together wellSlide10
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Example: text and visual design that play togetherSlide11
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Example II: text and visual design that play togetherSlide12
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Example: poor information flowSlide13
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Example: good information flowSlide14
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Additional evaluation criteria when it comes to web applications
Technical preconditions
Speakers, java, flash, etc.
Evident confidentiality and data security measures
Efficiency
Speed of server and PC
The screen layout
Size, scrolling
Navigational tools
Menus, buttons, links, etc.
Audio and video effectsSlide15
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Discussion
Do you agree or disagree with our conclusions concerning what survey methodologists can contribute with?
Do you have any experiences yourselves?
Other things survey methodologists can contribute with?
What can survey methodologists learn from traditional Web-design?
Do you know of any literature on this topic?Slide16
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If you have comments or questions, do not hesitate to contact us:
bente.hole@ssb.no
tore.notnas@ssb.no
gustav.haraldsen@ssb.no