Box Look in most homes and you will find a box of cereal Cereal is a unique product and has become an integral component of popular culture Cereal Box Design But the actual cereal itself usually looks kind of GROSS ID: 658796
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Slide1
Cereal Box Design:
Design your Own Cereal
BoxSlide2
Look in most homes and you will find a box of cereal.
Cereal
is a unique product and has become an integral component of popular culture.
Cereal Box Design:Slide3
But the actual cereal itself usually looks kind of GROSS!
LIKE BARF with milk!
Cereal Box Design:Slide4
Cereal manufacturers found out long ago that what they really sell is:
Packaging
.
Cereal Box Design:Slide5
Cereal Box Design:
Your Job is to make your own Cereal
package.Slide6
Goal
Your goal is to create a new design for a children’s cereal box. The company is tasking you with creating two potential new box designs that have the
same volume
as the original design but that are slightly different. You will have to use your knowledge of mathematics, art and design. In addition, use what you know about why consumers are attracted to certain products more than others to help you.Slide7
Audience
Your audience will be the company leaders as well as a few focus groups. First, you must tell company leaders about the re-designs you are proposing and the mathematics behind each. After this, your design must gain the approval of focus groups – one of children between the ages of 5-10
and another of parents between the ages of 30-45. The company plans to ask the focus groups to give feedback about whether they like the new designs.Slide8
Your Cereal Box Must Have:
A Character or Mascot
.
It must be an original creation
. Slide9
Your Cereal Box Must Have:
No references to
ANYONE
–
Living
or Dead!Slide10
All your Artwork must be Unrecognizable from the original.
No Pictures!
You can use reference images from the Internet …. BUT….Slide11
The Name of the Cereal
A Description of the cereal
A Tagline Like: “They’re Great!”
Logo or Trademark
You Must Also Have:
Bar Code & Net Weight
Call to Action: Free Offer - Toy or Gift
Price & Nutritional Information Slide12
Start with a Sketch:
Design Always Begins with Paper and PencilSlide13
Sketch your Character!
Start with a Sketch:Slide14
Final Product Examples
All your work must be published on a single, publicly viewable web page along with your welcome message and the opening paragraph of your defense of learning next to your gif.