Faiza Ejaz Grace Odom amp Jonathan Bryson Commercial TV Commercial 2007 Started as ThePointcom 2008 Founded Groupon 2010 Named the Fastest Growing Company 2011 Still at a net loss ID: 760650
Download Presentation The PPT/PDF document "Janet Cookson, Eva Zaman" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Janet Cookson, Eva
Zaman, Faiza Ejaz, Grace Odom, & Jonathan Bryson
Slide2Commercial
TV Commercial
Slide32007 – Started as ThePoint.com2008 – Founded Groupon2010 – Named the Fastest Growing Company2011 – Still at a net loss2013 – Fired CEO
Background Information
Slide4SectorTechnologyIndustryInternet Information ProviderSegment of FocusCoupon Deals
Sector, Industry, and Segment
Slide5Business Model
Offers Groupon in each market it serves
Works as an assurance contract
Company earns approximately 50% of what customer pay for a coupon
Consumers interested in buying products are entertained through e-mail
Using social networking site to promote ideas
Slide6Groupon Revenue 2012
Slide7Groupon Deals
Slide8Competitors of Groupon
500+ other companies
Slide9Slide10External Environment
General EnvironmentCompetitive Environment
Slide11General Environment
DemographicAge GenderMaterial statusEmployment SocioculturalCouponingPolitical/LegalLegal proceedings/ regulations are moderate
Slide12General Environment
TechnologicalMobile media EconomicEconomic Recession GlobalRapidly expanding
Slide13Five-Forces Model of Industry Competition
Threat of New Entrants: H
igh
Easy to start business
Buyer Bargaining Power: H
igh
Low
switching
costs
for consumers
Supplier
Bargaining Power:
Moderate
Low
switching costs for merchants
Threat of substitute products or services:
H
igh
Offer
g
reat deals
Rivalry:
Strong
Intense
Competition
Slide14Value Chain
Slide15StrengthsUnique Product OfferingsStrong Brand ImageGreat Customer ServiceCustomer Loyalty
WeaknessesHigh Debt BurdenHigh Marketing CostsWeak Internal Control Costs
SWOT Analysis
Slide16OpportunitiesPotential Acquisition TargetIncrease Online PresenceE-commerce Site
ThreatsNew EntrantsIncreased CompetitionWeak Company
SWOT Analysis
Slide17Create loyalty between customers and businessesEducate business ownersMerge with a larger companyExplore other options to support small businesses
Recommendations